Renata and Doug Storer faced safety risks while jogging at night due to limited visibility. To address this they developed the Night Runner 270 shoe lights which enhance visibility and help prevent accidents for runners in low-light conditions. Looking to expand their business the Storers appeared on Shark Tank seeking $200,000 for a 10% stake in their company.
During their pitch, they highlighted the importance of their product in improving safety for joggers. Their compelling presentation impressed the sharks sparking interest in potential partnerships and growth opportunities. Will the entrepreneurs get a deal on Shark Tank? Check out the Night Runner 270 update to find out!
Night Runner 270 Net Worth Shark Tank Update 2025
Renata and Doug Storer asked for a $200k investment in exchange for 10% equity in their company. This meant they valued their company at $2 million. They made a deal with Robert Herjavec for $250k in exchange for 15% equity, plus a $100k loan to help scale their operations. This new deal valued their company at $1.67 million. After the show aired, Night Runner 270 saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Night Runner 270 (now Night Tech Gear) is about $3.67 million.
After the episode featuring Night Runner 270 aired sales surged with many customers finding the product appealing. By year-end, the company reported earnings of $880,000, more than double their expectations. To reflect their growth they rebranded as Night Tech Gear and expanded their product line with items like Night Shift for night workers and Night Trek X for outdoor enthusiasts.
By 2024 Night Tech Gear had established a presence in over 50 countries making their products available on Amazon and their official website. With an annual revenue of around $5 million, the brand’s focus on quality and innovation continues to attract a loyal customer base.
During the episode, the Storers presented their business model and shared their vision with the Sharks. Robert Herjavec saw potential in their concept and made an offer of $250,000 for 15% equity along with a $100,000 loan to help scale their operations. The Storers accepted the offer excited about the opportunity to partner with a prominent investor.
However, after the episode aired both parties reevaluated the situation and ultimately decided not to move forward with finalizing the deal. Despite this setback, the Storers managed to drive their business forward independently achieving significant growth and success without the initial investment from Herjavec. Their determination and resourcefulness allowed them to thrive in the competitive market.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Lori Greiner | $300,000 for 20% equity | N/A | N/A |
| Kevin O’Leary | $250,000 for 15% equity | N/A | N/A |
| Mark Cuban | $250,000 for 30% equity | N/A | N/A |
| Robert Herjavec | $250,000 for 15% equity | N/A | Yes |
Night Runner 270 Shark Tank pitch
Renata and Doug Storer enjoyed jogging. One evening Doug nearly tripped while jogging. He was unable to see clearly due to the darkness. This motivated them to develop Night Runner 270. They sought a product that would ensure safety for individuals jogging at night. Their aim was straightforward: avoid accidents and preserve lives. Developing the product was challenging.
They encountered numerous obstacles. They needed to determine how to create the lighting. The lighting had to be both lightweight and sturdy. They needed to find a method to make the lights capable of being recharged. They required funding to manufacture the product and launch it commercially. They gathered financial backing on Kickstarter and received substantial support. Their path was challenging yet they remained determined.
Renata and Doug entered the Shark Tank to present their product the Night Runner 270. They shared their story and the challenges they faced while exercising in low light. This experience drove them to create a solution for safer night running and walking. The Night Runner 270 features bright LED lights attached to shoes which light up the path ahead and make users more visible to others.
They showed a working prototype so the sharks could see the product in use. The sharks liked its simplicity and ease of use especially how easy it was to turn the lights on and off. Renata and Doug explained that each unit costs $15.50 to make and retails for $59.95 providing a good profit margin. In just eight months since launching they made $260,000 in sales.
They projected earnings of $760,000 for the next year. To grow their company they asked for $200,000 in exchange for 10% equity. Their pitch showcased the Night Runner 270’s potential and their commitment to improving safety for nighttime activities.
The sharks inquired about numerous topics. Barbara Corcoran mentioned that she rarely observed night runners in New York. Doug answered that the product was beneficial for workers as well. He presented a fresh iteration named Night Shift. This model offered extended battery life for employees. Kevin O’Leary inquired about the costs of sales and production.
Lori Greiner asked about the size of the market. Mark Cuban switched on the lights and remarked that he hardly perceived them. The Storers described how their product differed from that of their competitors. They emphasized the safety attributes and the rechargeable battery.
Barbara showed no interest. She mentioned that there weren’t sufficient night runners. Lori stated that the product was good but the price was excessive. Mark proposed $250,000 in exchange for a 30% stake. Kevin proposed $250,000 in exchange for 15% ownership. Lori proposed $300,000 in exchange for 20% equity. Robert proposed $200,000 for a 15% stake and a loan of $150,000. The sharks subsequently joined forces to propose $250,000 for a 30% stake but the Storers rejected the offer. Ultimately, they agreed to Robert’s initial proposal.
What Went Wrong With Night Runner 270 On Shark Tank?
The sharks overlooked the product’s full potential despite its innovative features and unique selling proposition. Barbara expressed her belief that the overall market size was too small to justify an investment arguing that the financial returns might not meet their typical expectations. Mark raised concerns about the company’s need for substantial funding suggesting that such a high financial requirement could threaten its long-term sustainability and ability to pivot in challenging times.
Lori on the other hand scrutinized the company’s valuation arguing that it appeared inflated when compared to its current market performance and projected growth. These issues created a significant hurdle ultimately leading to their reluctance to invest in the venture as they felt the risks outweighed the potential rewards. The entrepreneurs tried to address these concerns by presenting additional data and forecasts but the sharks remained unconvinced about the venture’s viability.
Product Availability
Night Runner 270 lights are simple to operate. They clip onto footwear and illuminate the way forward. They feature three illumination modes one of which is a flashing option for safety. The lights are resistant to weather and can be recharged. Night Tech Gear offers a range of products, such as Night Shift and Night Trek X. These can be found on Amazon and the company’s official website. The items are utilized by joggers, laborers, and nature lovers. Costs differ based on the item.
Conclusion
Night Runner 270 originated as a concept aimed at keeping runners secure. The Storers encountered difficulties but always persevered. They captivated the sharks with their presentation. Even though they didn’t complete the agreement they achieved success. Night Tech Gear keeps expanding and introducing new ideas.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
