In season 10 of Shark Tank, Ariel Barbouth brought his company Nuchas to the tank. Empanadas are a common portable snack with a range of fillings and Nuchas specializes in making them. Ariel had faith in his company and its future. He requested a $2 million investment from the sharks in return for 8% equity. This was one of the biggest appraisals in Shark Tank’s history, with his company valued at $25 million.
Ariel displayed remarkable sales numbers. He made $800,000 a year from his Times Square booth and $3 million from selling his empanadas to outside vendors. He made $5 million in total sales for the year. According to Ariel Nuchas’s income might increase to $12 million in the upcoming year. Will the entrepreneur get a deal on Shark Tank? Check out Nucha’s update to find out!
Nuchas Net Worth Shark Tank Update 2025
Ariel Barbouth asked for a $2 million investment in exchange for 8% equity in his company. This meant he valued his company at $25 million. He did not make a deal with any of the Sharks. After the show aired, Nuchas saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Nuchas is about $40.25 million.
In our Nuchas update research, Ariel carried on expanding Nuchas without an investor’s assistance after Shark Tank. Nuchas was one of many food businesses that had difficulties as a result of the COVID-19 outbreak. Nuchas continued to operate and adjusted to the shifting circumstances in spite of the challenges.
Nuchas is still operating as of 2024. The business makes roughly $4 million a year. Despite being below Ariel’s lofty $12 million goal, this indicates that the business has maintained loyal customers. Nuchas is still growing and has forged new alliances. It appears that Ariel made the right choice in turning down the Shark Tank offers because Nuchas is now a thriving and steady company.
In terms of a Nuchas update, Nuchas did not receive a deal on Shark Tank. Ariel requested 8% equity in return for $2 million. The sharks hesitated because of this high valuation and big ask. First to decline Mark Cuban stated that he did not see a way to get his money back. Another reason Lori Greiner left was that she didn’t want to spend so much money on such a tiny equity stake.
Daymond John demanded 25% equity in exchange for his $2 million offer. Ariel declined because she thought this was excessive. Barbara Corcoran suggested dividing the company’s operations into wholesale and retail.
She made an offer of $1 million for the wholesale side and another $1 million loan for the retail side. In order to keep control of the business Ariel also turned down this offer. Ariel left the tank determined to expand his business on his own even though he had not secured a deal.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $1 million for 100% of the retail portion of the business | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $2 million for 25% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Nuchas Shark Tank pitch
Ariel Barbouth is Nuchas’s founder. He was passionate about empanadas when he founded his business. Ariel aimed to entertain people by serving them delectable and fresh empanadas. He made the decision to open a kiosk in New York City’s Times Square. He was able to reach a large number of people here. He thought that everyone could choose to eat empanadas, but Ariel was aware of his unique qualities.
Numerous empanadas with various fillings and flavours are available from Nuchas. The company’s distinctive quality and style make it stand out. The product was inspired by the idea of giving a traditional dish a new twist. He wanted his clients to have an exciting and new experience.
It wasn’t easy to start the business. Ariel encountered numerous obstacles during her journey. Making sure the product was of high quality was one of the most difficult tasks. He had to ensure that every empanada was delicious and fresh. Spreading awareness of the brand was another obstacle. Ariel put a lot of effort into getting the word out. He was confident that people would adore his empanadas after tasting them.
He needed to find a way to grow too. It took a lot of time and work to turn Ariel’s ambitious plans for Nuchas into a reality.
Nuchas requested $2 million for 8% equity when Ariel presented him with a Shark Tank pitch. He informed the sharks that sales for his company that year totaled $5 million. He added that he was earning $800,000 annually from his Times Square kiosk. Ariel had a great deal of confidence in his business. He thought Nuchas could reach $12 million in sales with the correct investment.
Ariel wanted to grow because he knew the empanadas were unique. He hoped the sharks would see his company as valuable.
The pitch was obvious. Ariel described his company’s operations. He was already successful and had a profitable kiosk. It appeared that the $2 million ask for 8% equity was a significant valuation. Ariel clarified that he anticipated turning a $700,000 profit this year. He claimed he could triple that profit figure if his company’s sales reached $12 million. The sharks listened intently but they had many questions.
They questioned whether the company was worth the amount Ariel had valued it at. The negotiation process became challenging and tense as a result.
The sharks asked Ariel a lot of questions. They were curious about the company and its revenue-generating activities. Ariel was asked by Mark Cuban if the investment would allow him to recoup his investment. He failed to see the return on his investment. Mark was the first to drop out as a result. Lori Greiner had enquiries concerning the company as well. She was curious about the company’s potential for rapid growth.
She didn’t want to spend $2 million on such a tiny stake in the business. She also dropped out as a result. Although he wanted more equity, Daymond John was still interested in the company. He made a $2 million offer for a quarter of the business. He believed that Nuchas might be a wise investment but Ariel’s price tag was too high.
Barbara Corcoran had a different idea but she also liked the business. She proposed to pay $1 million to purchase all of the company’s retail assets and then lend the remaining $1 million. Ariel refused to accept this offer, which was of a different nature. He believed the offers were inappropriate for his business. The sharks wanted to know more about Ariel’s earnings and sales.
They wanted to know if he could turn the company around and make it profitable. They were interested in the future performance of the company. The sharks were aware of the challenges associated with expanding a food business. They questioned whether the business was prepared for the next significant move.
There was a mixed response from the sharks. Mark Cuban was the first to leave. He was not confident that he could get his money back. He saw no way he could contribute to the expansion of the company. Lori Greiner left as well. She thought it was too small to invest $2 million for only 8% equity. Daymond John offered $2 million in exchange for a quarter of the company.
He wanted more authority but thought the company had potential. And Barbara Corcoran offered. She proposed to lend $1 million and purchase the retail portion of the business for $1 million. This deal did not sit well with Ariel either. He believed it was a poor decision for his business. He didn’t get a deal when he left Shark Tank. The business had potential but the sharks couldn’t agree on the terms. Ariel decided not to take any offers and left.
What Went Wrong With Nuchas on Shark Tank?
On Shark Tank, Nuchas didn’t get a deal. The primary cause was that Ariel was overvalued. The $2 million request for 8% equity was rejected by the sharks. At the time, Mark Cuban did not believe the company was a wise investment. He had no idea how he was going to get his money back. Lori Greiner left as well.
She thought the investment was excessive for such a tiny portion of the business. Ariel was unable to accept Daymond John’s offer of $2 million for a 25% stake. Barbara Corcoran offered to lend money and purchase the retail portion of the company. These terms also did not sit well with Ariel. The value of the company was a matter of opinion among the sharks. Ariel left Shark Tank without a deal after declining all of their offers.
Product Availability
Nuchas empanadas can be found in a number of places. The business has a kiosk in New York City’s Times Square. The empanadas can also be purchased through joint ventures with other businesses. Numerous empanadas with various fillings are available at Nuchas. Both savory and sweet options are available from the company. Premium ingredients are used to make the freshly made empanadas.
Nuchas is available through their partnerships or at their Times Square kiosk. The business is also trying to increase its footprint and reach new areas. For more details on where to find and how to order Nuchas’ empanadas, visit their website. The cost of the empanadas varies according to the filling and the location. Nuchas keeps growing its customer base and brand.
Conclusion
It was difficult for Nuchas on Shark Tank. Ariel didn’t get the bargain he was hoping for. The sharks were worried about the company’s valuation. Ariel persisted in his efforts to expand his company in spite of not landing a deal. Today, Nuchas is still operating and earning $4 million annually. It appears that Ariel was right to turn down a Shark Tank offer.
The business has formed new alliances and is seeking new avenues for growth. Nuchas is expanding and may experience even greater success down the road. Ariel’s journey demonstrates that you can overcome challenges and keep moving forward if you have perseverance and hard work.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
