Nut milk has become very common among consumers in the Western world. The Nutr makes milk using nuts of your choice and a glass of water. People love to make nut milk at home; however, making it the conventional way takes a lot of time. This is why the couple Dane and Alicia made a Nutr machine, which makes Nut milk in just under a minute.
The Nutr can make milk using any of the nuts of your choice and is a wonderful gadget to add to enhance your morning breakfast. The couple asked for $500,000 in exchange for 5% equity in the Nutr company. They also shared the different Nutr Blends that they sell through subscription. Did the entrepreneur get a deal on Shark Tank? Check out our Nutr update to find out!
Nutr Net Worth Shark Tank Update 2025
Dane and Alicia asked for a $500,000 investment in exchange for 5% equity in their company. This meant they valued their company at $10 million. They did not make a deal with any of the sharks. After the show aired, Nutr saw a big increase in website traffic, sales, and social media exposure. They also reached $25 million in sales by the end of that year. With an estimated 10% yearly growth rate, the current net worth of Nutr is about $33.55 million.
After the shark tank episode was aired, the company received a lot of orders, as expected. However, no one expected it to blow up to the proportions it did. They were able to earn $200,000 in sales in the same month the episode aired. They were able to reach $25 million at the end of the year.
As Alicia had said, they were going to prove the sharks wrong, and they were going to be in every coffee shop and household across America. They were able to achieve part of that goal by achieving $25 million in sales in that year. By July of 2023, the product was in Best Buy, Nordstrom, Sur La Table, Home Depot, Target, and William Sonoma’s online shops. Along with this, they added new flavors to their Nutr blends.
No, Nutr did not get a deal on Shark Tank. Lori was the first one to say that she was out and explained to the duo that everybody loves to buy a gadget that can make their morning coffee more experiential and that she had a frother that she had never used. Hence, she declared herself out.
Mark has already invested in another company called Numilk, which is the competitor of Nutr Milk. That’s why he was biased, and even though he liked the product, due to the conflict of interest, he couldn’t invest in the company.
Kevin said that if they had asked for $100,000, then he could have used his Chef Wonderful socials behind the Nutr milk, and it could have blown up on the socials, but since they asked for $500,000, he didn’t see the evaluation as justified. Daymond didn’t agree with the evaluation and did not invest. Daniel was the only shark left and asked them to make him an offer.
Alicia consulted with her husband, and they both made an offer of $500,000 for 7.5% and 2% of the advisory share. Daniel then chose not to invest, and the couple walked out of the shark tank without a deal. Keep reading our Nutr update to see what happens next!
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Nutr Shark Tank pitch
Alicia and her husband Dane came to the Shark Tank with the Nutr device. Alicia explained to the sharks that she makes a lot of nut milk at home and that it takes a lot of time. This made the couple think of an easier and quicker way to make the milk. This is why the duo has created Nutr. A nut milk maker that makes nut milk for you at home quickly and provides a creamy, delicious milk of any nuts of your choice.
Alicia told the sharks that they were asking for $500,000 in exchange for 5% equity in the company. Sharks had plain almond milk, oat milk, strawberry milk, vanilla milk, chocolate milk, and matcha milk, all of which were made with Proprietary Nut Blends.
Alicia invited Daniel for a demonstration of the Nutr. Daniel added cashews and water to the Nutr machine and pressed the button to start. In seconds, the Nutr machine made the cashew milk, which was very creamy and delicious. Daymond asked Daniel what that tasted like, and Daniel told him that, unlike the store-bought nut milk, this only tasted of the cashews and was very pure.
Mark asked about the cost of production and sales price. Dane told them that they make it for $40 each, and they sell it for $169. Daymond asked if the sales were direct to consumers or through retailers. Alicia told him that 90% of the sales were through the website.
Lori asked about the Nutr blends and the flavors they had just tried, and Daniel asked about the pricing. Alicia told him that a bi-weekly subscription is $45 for the Nutr blends, and monthly is $75. Kevin asked about the sales.
In the year prior to its appearance on Shark Tank, they closed the year with $793,000 in sales. In the year of their appearance on the show, Alicia told the sharks that so far, they had $2 million in sales, and the forecast was $6 million for the year.
Mark asked them how they advertised and reached the $2 million number. Alicia told him about influencer marketing. Alicia told them that in the past 12 months, they have spent $1.3 million on marketing. Daymond asked if you raised any money, like investors or Kickstarter, etc. Alicia told him that they bootstrapped, meaning they invested from their own pockets.
Daniel and Kevin asked them if they had any debt or investors. Alicia told them that they have creative financing, which is a crowd-funding platform. Mark exclaimed that they had earlier said that they had bootstrapped. Alicia told him that they are not like starters. They are kicked further, and they only finance the inventory. Daniel asked how much they owed to them. Alicia told him that they owed $1 million.
Daniel further asked about any outside investors. Alicia initially said no and then explained that they have soft-circled about a quarter of a million dollars from angel investors. Mark exclaimed again that you can’t be both; you can’t say that you bootstrapped all the while you have $250,000 from angel investors.
The Nutr did not get a deal on the shark tank. Daniel and all the other sharks thought that the milk made with Nutr tasted really good, while the store-bought nut milk tasted like sugar. The milk made with Nutr tasted of nothing but the nuts.
The consistency was creamy and delicious. They also tasted the milk made by Nutr using the proprietary blends. The Nutr blends also make very delicious milk without any added sugar and other preservatives.
Daymond was very upset with the 5% equity offered by the couple and didn’t agree with the evaluation at all. Kevin thought that he could have put his Chef Wonderful branding behind the product and could have blown it up on social media if the asking investment was $100,000.
However, since the investment that the couple was asking for was $500,000, he did not seem to see the future at that evaluation. Mark liked the product more than Numilk, the other company he had invested in, but he couldn’t invest due to a conflict of interest.
Product Availability
Nutr and Nutr blends are available on the website theNutr.com. Nutr is being sold on Amazon, Forks Over Knives, Pare-shop, Harrods, eBay, Alibaba, Luxio, Nordstrom, Best Buy, Target, William Sonoma, and more online shops. Nutr’s social media is constantly posting new recipes and new, more delicious Nutr blends.
Conclusion
Even though Nutr is a good product and is useful for a lot of people across the company, they did not get a deal. Along with being a good product, the Nutr was actually selling well and was on track to make $6 million in sales that year.
However, due to Shark Tank, they got a lot of exposure and made $25 million in sales revenue that year. It’s a good product and offers great delicious and creamy milk in no time. The company is doing great so far, and the future seems bright for them.
I’m Mehreen Shahid a content creator and marketing extraordinaire with a masters degree in marketing and 5 years of experience in agency. To unwind and gain more insight into the entrepreneur’s mind I watch Shark Tank. Love the advice that the sharks give and hope the negotiations takes place. I live drawing sketching and carpeting life with my camera. Read more About me.
