Finding wholesome and delicious breakfast options is a challenge for many people. With busy mornings and the temptation of fast food, it’s easy to forgo a good supper.
OatMeals, a restaurant developed by Sam Stephens, aims to overcome this problem. Sam wanted to add excitement and personalization to muesli, a traditional comfort food. She made healthy eating enjoyable by creating a build-your-own muesli bar where patrons could select from a variety of toppings. Her inventive take on muesli, which featured almost 30 signature bowls with savory and sweet flavors, delighted the sharks.
To get back to growing her restaurant, Sam pitched her idea to the sharks on Season 10 of Shark Tank. In exchange for a $500,000 investment, she offered to sell 20% of her business. Did the entrepreneur get a deal on Shark Tank? Check out our OatMeals update to find out!
OatMeals Net Worth Shark Tank Update 2025
Sam Stephens asked for a $500,000 investment in exchange for 20% equity in her company. This meant she valued her company at $2.5 million. She made a deal with Lori Greiner for $500,000 in exchange for 33.3% of her company, contingent on a packaged foods deal. This new deal valued her company at approximately $1.5 million. After the show aired, OatMeals saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of OatMeals is about $2.15 million.
As for the OatMeals update, Sam Stephens kept running OatMeals in New York City after his Shark Tank appearance. The cafe was well-liked for its inventive oatmeal bowls and oat-based baked goods, including muffins and cookies. However, the COVID-19 epidemic caused problems for the café, which was forced to permanently close its doors in January 2021. OatMeals did not completely vanish, despite this setback.
As an online entrepreneur, Stephens sold granola made with oats on the OatMeals website.
Sam Stephens is still involved in the muesli industry. She still serves as Quaker Oats’ “Creative Muesli Officer,” disseminating recipes and encouraging creative muesli concepts. Even though the café is closed, she continues to pursue her love of muesli by working on a cookbook and recipe blog. The spirit of OatMeals endures despite its closure as a physical cafe, thanks to Stephens’ social media presence, where she posts recipes and advice.
Yes, Sam Stephens landed a contract on Shark Tank. Lori Greiner gave her $500,000 in return for 33.3% of the business. Unfortunately, the agreement fell through later, even though it was accepted at the show.
| Shark(s) name | Offer & Demand | Lori Greiner | Accepted? |
| Lori Griener | $500k for a 33.3% stake, contingent on a packaged foods deal | $500,000 for 30% of equity stake | Yes |
| Barbara Corcoran | $500,000 for a 50% stake in only the Oatmeal’s cart business | N/A | No |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
OatMeals Shark Tank pitch
Since he was a little boy, Sam Stephens has been passionate about muesli. She came to see that muesli might be a fun meal with many of the options, rather than just a dull morning. Her aim was to establish a place where people could savor muesli in a variety of ways, giving a traditional dish a contemporary spin. But opening a restaurant is not a simple task.
Sam had difficulties controlling expenses and locating the ideal site. Her goal of creating a distinctive muesli experience inspired her to persevere despite these obstacles.
Sam presented her company model with confidence during her Shark Tank pitch. She clarified OatMeals provided custom-made steel-cut muesli with over 80 topping options. Customers could design their own ideal muesli bowl. Sam talked about OatMeals’ $2.5 million sales over the last six years. In order to promote her brand and create larger facilities, she requested $500,000 from the sharks.
The sharks paid close attention to her presentation because her business concept intrigued them and its potential for expansion. Keep reading our OatMeals update to see what happens next!
The sharks regarding her muesli restaurant asked Sam a lot of questions:
Kevin O’Leary questioned why Sam required such a significant financial outlay. Sam clarified that she wished to expand her company and create more space.
Barbara Corcoran asked about the prices of the product. The founder replied that the baby bear sells for $4.25, the mama bear for $5.25 and the papa bear for $6.25.
On Kevin’s query about the store, the founder tells them they sell through a store and also shows pictures of the store to sharks.
Barbara asked about the profitability of the business. The founder replied she made $2.5 million in the last 6 years. Last year profits were $45,000.
Kevin asked about this year’s sales. The founder revealed that this year she is on track to make $500,000.
Lori Greiner enquired about the menu’s distinctive features. Sam showcased her assortment of savoury and sweet toppings.
The sharks’ perceptions of OatMeals differed.
Lori Greiner made an offer of $500k for a 33.3% stake, contingent on a packaged foods deal, because she was thrilled about the possibilities. Introducing OatMeals to larger venues, such as Starbucks, appealed to her.
Barbara Corcoran saw a different approach and offered to turn OatMeals into a cart business for larger distribution, but her offer would demand more equity. She offered for a 50% sake of only the Oatmeals cart business.
Kevin O’Leary and Daymond John were not impressed with the numbers and opted not to invest, thinking it would be hard to make money rapidly.
Mark Cuban didn’t show any interest in the product.
Sam ultimately took Lori’s offer of $500,000 in exchange for 33.3% ownership.
Product Availability
From our OatMeals update research, even though OatMeals is no longer a cafe, its items can still be purchased online through the website OatMeals. Muesli produced with the same inventiveness that gave rise to the cafe’s distinctive muesli bowls was available for purchase by patrons. Stephens is still active on social media, posting ideas and recipes for producing muesli at home.
These online tools preserve OatMeals’ inventive spirit for those who cannot enjoy the authentic cafe experience.
Conclusion
OatMeals’ Shark Tank odyssey is a tale of drive, ingenuity, and tenacity. Sam Stephens wanted to use her novel muesli idea to transform breakfast. Despite many challenges, such as the pandemic’s effects, her concept struck a chord with many health-conscious consumers. Even if OatMeals is no longer in business, there is always hope that Sam’s idea will serve as an inspiration for new initiatives.
Any updates on her journey and potential future endeavors are eagerly anticipated!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
