Orka Bar Net Worth Shark Tank Update

Steven Longo walked onto the shark tank stage representing his New Jersey-based brand Orka Bar. He came with one clear mission: to bridge the gap between indulgent treats and nutritious snacks. 

Stephen told the sharks that whenever he opened his freezer on a hot summer day, he found only bland wellness bars and decadent desserts loaded with sugar and guilt. Neither hit the mark. So he created a frozen bar that merges creamy ice cream style texture with clean, power-packed ingredients: low net carbs, low sugar, fiber-full, and each bar has 15 grams of protein. 

On the show, he asked for $100,000 in exchange for 15% equity in his company. As he laid out his lineup of four flavors and demonstrated the product, the Sharks leaned in, intrigued by the promise of a “whale of a deal” and the future of healthful indulgence. But while the product got high marks, the question remained: would any of the sharks bite?

Orka Bar Net Worth Shark Tank Update

Steven Longo went on Shark Tank asking for $100,000 for 15% of his company. This meant he thought his business was worth $666,667. He made a deal with Lori Greiner for $100,000 for 25%, which lowered the post-deal valuation to $400,000. His company, Orka Bar, appeared on the show on October 22, 2025. The brand is still active, selling frozen protein bars with 15 g of protein. Using the default growth method (about 10% per year) from the deal point to 2025, the estimated net worth of Orka Bar is around $440,000.

Did the Orka Bar Get a Deal on Shark Tank?

Yes, Steven Longo secured a deal on the show. After a spirited negotiation with Shark Lori Greiner, Steven accepted her offer of $100,000 for 25% equity in Orka Bar. Lori initially offered $100k for 33.3% but after a spirited back-and-forth, they settled at 25% equity. The other Sharks dropped out prior: Daymond John, Kevin O’Leary, Alexis Ohanian and Kendra Scott all exited for various reasons. Ultimately, Steven and Lori’s deal closed the pitch.

Shark(s) name	Offer & Demand	Accepted?
Lori Greiner	$100,000 for 33.3% equity $100,000 for 25% equity	Yes
Daymond John	Out	N/A
Kevin O’Leary	Out	N/A
Alexis Ohanian	Out	N/A
Kendra Scott	Out	N/A

Orka Bar Shark Tank Pitch

Steven Longo Backstory 

Steven Longo grew up in West Orange, New Jersey. He spent summers on the Jersey Shore surfing and playing beach volleyball, and he came to realize that recovering and refuelling after workouts meant something more than a standard protein shake or bar. He didn’t have a food-science background, but after earning his nutrition coaching certification, he began experimenting – at home, in the gym, with clients, friends, and family. 

He wanted a treat that didn’t feel like a compromise: sweet and satisfying, but still functional. He began developing what would become Orka Bar in his kitchen, freezing egg-white-based mixtures, encasing them in dark chocolate, and testing flavors. His motivation wasn’t just business; it was personal, the memory of craving a real dessert that also worked for his active life cycle. He decided to launch the brand to give others that same guild-free pleasure.

Initial Pitch

Stephen walked into the dark with confidence. He carried a box of his frozen bars and told the sharks. “On a hot summer day, there is nothing I crave more than a cold, sweet, satisfying treat.” He explained how today’s frozen novelties were either indulgent guilt trips or bland health snacks; Orka Bar would be the bridge. 

He presented four flavors: Cookies & Cream, Vanilla Bean, Raspberry, and Mint. He explained each bar delivers 15 g of protein, low net carbs, low sugar (5 g for three flavors, 8.5 g for the cookie version), and comes wrapped in a dark chocolate shell. A memorable line: “Replace those dry, chalky protein bars with an Orka Bar.” He declared, “Sharks, you are not going to want to pass up on this whale of a deal.” He revealed his ask: $100,000 for 15% equity. 

He emphasised the dual market angle, a treat you might carry in your gym bag, but also something you expect to find in freezers across aisles of frozen novelty desserts.

Shark Questions & Discussion

One of the first inquiries came when Lori asked: “And how much is a box?” Steven answered that online, each box was priced at $13.99, the wholesale cost was about $10, and the production cost was about $5. 

Daymond asked: “And retail is how much?” Steven responded that the retail range was $14.99 to around $18.99 a box. 

The Sharks pressed on logistics. When it was noted that shipping frozen products with dry ice is expensive, Steven confirmed: Yes, direct-to-consumer ice cream-type shipping is hard, hence the push into retail. 

Alexis asked: “What’s your plan for getting into the big chains?” Steven explained that currently about 30% of sales were D2C online and 70% through retail relationships, mostly gym facilities and smaller supplement shops. 

Kevin pushed: “What are you going to do with sales in your most optimistic scenario this year?” Steven admitted that to date they had done about $35,000 in sales and projected $80,000-$100,000 by year’s end. These discussions revealed the promise but also the risk: frozen logistics, margin pressure, and retail constraints.

Sharks Reactions and Negotiations 

The Sharks were uniformly impressed by the taste and concept. 

Daymond said, “It really is the best thing I’ve tasted in this category.” But the product’s stage concerned them. Daymond ultimately dropped out because of the margin and frozen logistics. Kevin, although complimentary (“The product’s excellent. Everybody agrees”), said the stage was too early and declined. 

Alexis acknowledged the grit but noted that food is not his specialty and was excited. 

Kendra said the same: loved the product, but worried about distribution and scale caused her to pass. 

That left Lori. She told Steven she knew the grocery store. She offered $100k for 33.3% and over a negotiation, they landed on 25% equity. Steven accepted and sealed the deal with Lori.

Product availability & Features

Orka bar is a frozen bar combining a soft creamy centre made from egg whites and whey isolate, wrapped in dark chocolate. It comes in four flavours: Cookies & Cream, Vanilla Bean, Raspberry, and Mint. The Sugar-grams per bar are 5g for Vanilla, Raspberry, and Mint, and 8.5g for Cookies & Cream because it includes a gluten-free cookie roll-in. 

Users enjoy the bar straight from the freezer, no thawing required. In the episode, Steven showed the bars to the Sharks, offered samples, and explained how the chocolate shell is Stevia-sweetened, while the filling uses granulated sugar. He pitcheda dual-market compact: treat lovers and fitness-conscious alike. 

Pricing online is around $13.99 per box of four bars; retail quotes $14.99 to $18.99. Wholesale cost to retailers sits near $10. The product is available through the company’s official website and wholesaler options; shipping frozen from the website uses dry ice. The brand is positioned to target both frozen novelty sections and protein bar consumers.

What Happened After Shark Tank?

Since appearing on the show, Orka Bar has taken advantage of the exposure. According to recent updates, the brand participated in industry shows such as “the summer fancy food show” in New York City, partnered with fitness creators, rolled out limited edition flavours, and won recognition (for example ,“Best New Emerging Brand” at a Food & Beverage Forum).  

Sales before the show were modest ($35k to date as of the pitch), but the deal with Lori gives them access to her grocery expertise, retail networks, and freezer-category experience. The company continues to operate in 2025, shipping direct-to-consumer and expanding retail. Their Instagram and social channels promote sampling and flavor drops. Because frozen snack categories are costly to scale, the next challenge is ramping freezer-retail distribution, refining manufacturing, and managing logistics costs. The deal picked an experienced partner to help turn potential into scale.

Conclusion 

Steven Longo’s journey with Orka Bar illustrates the power of authenticity, clear vision, and niche innovation. He stepped into the Tank seeking $100,000 for 15% equity and left with $100,000 for 25% equity, with a strong partner in Lori Greiner. His product answered a genuine consumer need: a frozen treat that doesn’t feel like a compromise. 

The Sharks acknowledged the product was excellent, but the early stage and operational challenges nearly kept him from securing a deal. Thanks to accepting the right partner, Steven now has a path forward into retail freezer aisles, online consumers, and fitness-minded snackers. 

The exposure from Shark Tank helped raise awareness and open doors; the real test now is execution, manufacturing scale, freezer logistics, retail shelf space, and margin management. If he succeeds, the brand could stake a claim in the emerging category of clean indulgent treats. For now, the bar has been raised, and for Orka Bar, the next chapter is about turning promise into growth.