A startup called Obvious Wines makes wine easy to comprehend. The company’s founder, Bryce Baillie, recognized that non-experts could find wine frightening and confusing. His goal was to make wine enjoyable and accessible to all.
Originally from France Bryce relocated to Los Angeles. He observed that those in his immediate vicinity were uncertain about alcohol. A lot of people were simply too scared to try new types.
As a result, he developed Obvious Wines, which had clear labels that described the flavor and character of each wine. Bryce wanted to offer high-quality wines without coming across as snobbish. Bryce went on Shark Tank in the hopes of expanding his clientele and growing his business.
He requested 5% of Obvious Wines in return for $150,000. His wines were tried by the sharks. Will the entrepreneur get a deal on Shark Tank? Check out the Obvious Wines update!
Obvious Wines Net Worth Shark Tank Update 2025
Bryce Baillie asked for a $150,000 investment in exchange for 5% equity in Obvious Wines. This meant he valued his company at $3 million. He made a deal with Lori for $160,000 in exchange for 12.5% of his company. This new deal valued his company at $1.28 million. After the show aired, Obvious Wines saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Obvious Wines is about $2.05 million.
Following his Shark Tank appearance, Bryce kept growing Obvious Wines. He ultimately chose not to complete the deal with Lori Greiner. He was able to find better deals from investors outside the show instead. The company kept growing even without Lori’s assistance.
Bryce has concentrated on expanding the distribution of his wines. The business still has a devoted clientele despite updating its website. In order to help the business and develop new methods to connect with consumers who enjoy high-quality, straightforward wines, Bryce has also embraced crowdsourcing.
On Shark Tank, Bryce did indeed land a deal. He requested $150,000 on the show in exchange for 5% of his company. Lori Greiner gave him a $150,000 bid for 12.5% of Obvious Wines because she loved the product. Then Bryce enquired if she would get the 12.5% interest for $170,000.
Bryce accepted Lori’s counteroffer of $160,000 for 12.5%. In spite of their agreement, Bryce went on to find a more profitable venture outside of the show. He never completed the arrangement with Lori.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | out | N/A | N/A |
| Lori Greiner | $150,000 for 12.5% equity | #1 $170,000 for 12.5% equity #2 $160,000 for 12.5% equity | Yes to 2nd offer |
| Kevin O’Leary | out | N/A | N/A |
| Robert Herjavec | out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Obvious Wines Shark Tank Pitch
France’s Champagne area is where Bryce Baillie was raised. This region is well-known for its wines. Bryce wasn’t always in the wine industry, though. He really pursued a degree in business before joining the financial department of the cosmetics corporation L’Oréal. He found out something unexpected about American wine enthusiasts while working for L’Oréal in Los Angeles.
He discovered that a lot of people liked wine but were frequently too afraid to explore new varieties. Bryce recognized that wine’s complex terminology and labels could be perplexing. He believed that the public needed a more straightforward explanation of wine that was accessible to everybody. Making wine less scary was Bryce’s goal.
He thought that choosing a wine shouldn’t require consumers to feel like experts. He, therefore, made the decision to launch his own wine company with legible labels that described the flavors and origins of each wine. Bryce quit his secure position at L’Oréal to pursue his goal of democratizing wine. He made Obvious Wines as a test run. He felt he was onto something when he noticed how well the wines sold in neighborhood businesses.
But initially, it wasn’t simple. Bryce had to pick up the wine industry from the ground up. He learned how to manage business issues in a new industry and put a lot of effort into obtaining the appropriate distribution licenses.
Bryce had a clear pitch when he entered Shark Tank. He began by identifying himself as a French foreigner. He made a joke with the sharks about not being a “wine snob” despite his French accent. According to Bryce Obvious Wines are unique. He founded this company to simplify and make wine more understandable. His goal was to alter the perception of wine. Bryce created labels that concisely described the wine’s flavor and recommended food combinations rather than employing complicated terms.
He felt that consumers have to be aware of what they are obtaining without the assistance of a wine specialist. Then Bryce requested $150,000 from the sharks in return for 5% of Obvious Wines. His wine samples were tried by the curious sharks. They agreed that the labels made the wine easy to grasp and liked the flavor. Bryce’s attempt to make wine less “snobby” was praised by them.
Despite only being in business for seven months, Bryce explained, he had already sold nine thousand bottles. He added that he possessed all the necessary permits to import and market the wine on his own. Bryce made a clear pitch. He was aware of what his goods represented.
Bryce was asked a number of questions by the sharks. They wanted to know how he was able to quit his position at L’Oréal and launch his own business. Bryce clarified that as soon as he had the required distribution licenses he left his job. The sharks also enquired about the location and price at which he sold his wine.
Bryce claimed to sell directly to merchants for $11 each bottle, and the retail price was $16.The sharks wanted to know if he sold directly to stores or through a distributor. He was self-distributing, according to Bryce.
He was already licensed to import and distribute. He was able to avoid depending on a middleman as a result. Mark Cuban was curious about Bryce’s plans for expanding the company. Bryce clarified that he intended to demonstrate his performance in Southern California first in order to cultivate partnerships with major merchants. He thought he would be able to establish those relationships if he hired experienced salespeople.
Bryce’s presentation was met with varying reactions from the sharks. Daymond John left right away. He believed it was too difficult to establish a brand in the wine industry. Kevin O’Leary also left because he would have been a rival and already owned his own wine company. Mark Cuban left as well. The only shark that was intrigued was Lori Greiner. Lori found the product appealing and believed it could appeal to ladies who aren’t usually “snobby” about wine.
Lori offered $150,000 for a 12.5% stake in the company. Bryce believed that this was more equity than he was willing to sacrifice. He retaliated by offering $170,000 for 12.5%, which somewhat increased the company’s worth. Bryce accepted Lori’s counteroffer of $160,000 for 12.5%. On the program, they struck a deal. Later, though, Bryce discovered investors outside of Shark Tank who gave him a higher price. He and Lori never completed the deal as a result.
What Went Wrong With Obvious Wines on Shark Tank?
A number of sharks choose not to put money into Obvious Wines. Daymond John thought it was too difficult to establish a brand in the wine business. Additionally, Kevin O’Leary left because he was already running a wine company.
Mark Cuban chose to pass because he was worried about the work required to develop a new wine brand. Lori had only one offer left for Bryce. Despite her desire and reasonable offer, the final agreement fell through after the event. Outside of Shark Tank, Bryce went on to discover more lucrative investment options.
Product Availability
The wines in the Obvious Wines line have labels that make it simple to read each bottle. The backside label provides additional information, such as food pairings and tasting notes. While the front label provides a straightforward description of the flavor. Bryce wanted wine to be approachable and pleasurable without the sophisticated words.
Obvious Wines will be available for purchase in a number of locations and on the company’s website as of 2024. They now sell in places all around California and other states. Each bottle of wine costs about sixteen dollars. The goal of Bryce’s team is to expand the wine’s distribution network. People can easily sample Obvious Wines without visiting a store by placing a straight order online.
Conclusion
On Shark Tank, Obvious Wines made a memorable entrance. The sharks were drawn to Bryce’s plan to make wine easy to understand and affordable. Bryce eventually found investors outside the program, despite Lori Greiner’s offer of a deal.
The business has broadened its customer base while maintaining its goal of making wine affordable for all. There might be more exciting improvements coming as Bryce continues to develop the brand. Obvious Wines is working to increase the number of people in the nation who can enjoy easy-to-make wines.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
