Curt Campbell was aware that the market for olive oil was having issues. Many were unable to locate high-quality olive oil despite their desire for it. Not all of the available alternatives were new. When Curt traveled overseas, he noticed this issue. He observed how people in Europe could savor high-quality, fresh olive oil. He was aware that superior olive oil was required in America.
This marked the beginning of Oilerie USA. Curt wanted to ensure that high-quality olive oil was accessible to everyone. He founded a business to assist individuals in obtaining fresh olive oil. In addition to providing the greatest olive oil to his consumers, he wanted to make purchasing it simple. Curt believed that Oilerie USA may surpass Starbucks in size.
He intended to turn Oilerie USA into a big brand. Will the entrepreneur get a deal on Shark Tank? Check out the Oilerie USA update to find out!
Oilerie USA Net Worth Shark Tank Update 2025
Curt Campbell went on Shark Tank asking for $500,000 for 35% of his company. This meant he thought his business was worth $1,428,571. He did not make a deal with any Shark. The episode was aired on October 24, 2014. The specialty olive oil retail franchise remains active with multiple U.S. locations. Using the default 10% yearly growth method, the current net worth of Oilerie USA is estimated to be around $3–4 million in 2025.
After Curt pitched Oilerie USA on Shark Tank things didn’t go as planned. None of the sharks offered a deal. Despite this Curt did not give up. Oilerie USA continued to grow and thrive. The company is still in business today. Oilerie USA now makes $5 million in revenue every year. The company has expanded over time.
Curt has kept the company going without any help from the sharks. He grew the business even though none of the sharks believed in it at first. Curt has kept expanding his product line. Oilerie USA still offers premium olive oils. These oils are available in stores and online. The company has built a strong customer base over the years. Oilerie USA is doing well. It has continued to grow and now enjoys great success.
On Shark Tank, Oilerie USA was not given a deal. Curt Campbell approached the sharks and requested $500,000 in exchange for 35% of his company. He desired the sharks’ assistance in his development. He thought he could expand Oilerie USA even further with their assistance. But none of the sharks believed the moment was perfect.
The first person to go was Lori Greiner. She was concerned about the tension that Curt had experienced. Curt might not be prepared for a relationship, she thought. For the same reason, Barbara Corcoran left as well. Robert Herjavec failed to see the business’s potential. The oil could be too specialized, he thought. Kevin O’Leary had no interest either.
He didn’t believe the company was ready to make money yet. Mark Cuban felt that he wouldn’t be the right partner either. In the end, all the sharks dropped out. Curt left Shark Tank without a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Oilerie USA Shark Tank pitch
Curt Campbell had a strong vision when he founded Oilerie USA. He aimed to alter the olive oil purchasing process. Curt discovered that individuals in Europe were receiving superior olive oil while he was traveling overseas. What he witnessed motivated him. In Europe, olive oil was high-quality and freshly harvested. These oils were not available to people in the United States.
This presented a chance to Curt. He chose to introduce the concept in the United States. Like folks in Europe, he wanted everyone to experience the greatest olive oil. However, it was difficult to obtain high-quality olive oil in the United States. Curt needed to figure out how to keep it fresh while importing it. And he needed to find a way to sell it. Curt sold olive oil when he initially launched his shop.
It was not easy at first. He had to contend with more established brands. He had to educate his consumers about olive oil as well. Curt was resolute despite the difficulty. He started to expand his company gradually. Curt then made the decision to open additional outlets. He became the franchise owner of Oilerie USA. He wanted the nation to know about high-quality olive oil. At first, Curt had a lot of difficulties. But he continued. His success was aided by his love of quality olive oil.
Curt presented his company to Shark Tank. He desired the sharks’ assistance in his development. He offered the sharks a sample of his olive oil. The quality left an impression on the sharks. According to Curt, he has already earned $3 million. That was within a year. Curt also disclosed that he had franchised his company. He operated in Minnesota, Oregon, and Ohio. Curt wanted to grow even more. His goal was for Oilerie USA to become as well-known as Starbucks.
He stated that he was requesting $500,000 for a third of the company. Curt thought he could advance Oilerie USA with the sharks’ assistance. He also explained that he was buying his olive oil in bulk from Italy. This allowed him to sell the oil at a good price and still make a profit. Curt was confident that his business could grow even bigger with the right partnership.
The sharks had many questions about Oilerie USA. They wanted to know how much it cost to make the olive oil. Curt explained that it cost him $3.60 to make each bottle. He sold each bottle for $16.50. This meant he had a good profit margin. The sharks were also curious about the franchise model. Curt explained that he charged a $37,500 franchise fee. He also took an 8% royalty from the franchisees.
Some sharks wanted to know about Curt’s suppliers. Curt explained that he worked with Italian suppliers. He was able to buy olive oil in bulk. This allowed him to sell it at a low cost. The sharks also asked Curt about his plans for expansion. Curt said he wanted to focus on the U.S. for now. He wanted to expand his franchises within the country before going abroad. The sharks also asked Curt about his experience.
Curt shared that running the business was not easy. But he was passionate about good olive oil. He believed in his business and was ready for the challenges. Despite Curt’s answers, the sharks did not offer a deal.
Curt’s pitch did not convince the sharks. The first person to go was Lori Greiner. She expressed concern about Curt’s capacity to manage a significant collaboration. She questioned if he could handle the pressure. In agreement with Lori Barbara Corcoran also left. The company did not seem to have significant potential according to Robert Herjavec. He thought the market for olive oil was too specialized.
Kevin O’Leary had no interest either. He did not think the company was yet profitable enough. Mark Cuban ultimately made the decision to leave. He believed that he was not Curt’s ideal companion. All of the sharks concurred that Curt was an enthusiastic businessman. They did not however believe the company was prepared for investment. Curt left Shark Tank without a deal.
What Went Wrong With Oilerie USA On Shark Tank?
The sharks chose not to invest in Oilerie USA for a number of reasons. The fact that the company was still expanding was one of the main causes. The sharks feared Curt would not be prepared for a major collaboration. They were concerned about Curt’s capacity for stress. These worries were voiced by Barbara Corcoran and Lori Greiner. They believed Curt might not be prepared to run a more significant company.
The perception that the olive oil market was excessively specialized was another factor. Robert Herjavec did not believe the company could expand quickly enough. Additionally, Kevin O’Leary did not think the company was yet profitable. Mark Cuban thought there were too many obstacles in the company. He did not believe he was Curt’s ideal partner. Despite these reasons, Curt remained confident in his business. He did not let the sharks’ rejections stop him.
Product Availability
A range of high-quality olive oils is available from Oilerie USA. The business offers reasonably priced Italian oils for sale. These oils are available for purchase online or in Oilerie USA locations. The average price of a bottle of olive oil is about $16.50. Other relevant goods are also available from Oilerie USA. The Oilerie USA website allows customers to purchase items and obtain additional information.
Over time, the business has increased the range of products it offers. Numerous varieties of olive oils and associated products are now available from Oilerie USA. Additionally, Oilerie USA has retail stores in a number of states. The oils are available for purchase in person at these establishments. Curt has established a solid company. His emphasis on premium olive oils has contributed to Oilerie USA’s expansion.
Conclusion
Oilerie USA had a difficult Shark Tank trip. There was no deal for Curt Campbell. But he didn’t let it stop him. The business kept expanding and is already generating $5 million annually. Curt still sells premium olive oils and has added new products to the lineup. Success may be achieved through hard effort and devotion, as demonstrated by Oilerie USA.
Curt’s ambition to establish Oilerie USA as a major brand remains intact. The firm is still operating and expanding. Future developments from Oilerie USA should be anticipated.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








