Paper Tacos Net Worth Shark Tank Update 2025

Many Latinos find it hard to discover greeting cards that truly reflect their unique culture. Most cards simply translate English phrases into Spanish, but they often overlook the special jokes, sayings, and traditions that are important in Latino celebrations. 

Jesus Rubalcaba, a Mexican-American designer from California, recognized this issue and decided to create Paper Tacos Greeting Cards. These cards are more than just Spanish translations; they capture significant cultural moments such as:

Las Mañanitas: A traditional Mexican birthday song.

Mordida!”: A fun custom where people smash their faces into cakes during celebrations.

Sana sana, colita de rana: A playful rhyme that Latino parents use to comfort their children when they’re feeling unwell.

Paper Tacos Net Worth Shark Tank Update 2025

Jesus Rubalcaba asked for a $120k Investment in exchange for 10% equity in his company. This meant he valued his company at $1.2 million. He made a deal with Mark Cuban for $120k in exchange for 25% of his company. This new deal valued his company at $480,000. After the show aired, Paper Tacos saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Paper Tacos in 2025 is about $772,000.

Jesus went on Shark Tank looking for $120,000 in exchange for 10% of his business. He impressed the Sharks with his creative designs but was asked challenging questions about how he plans to grow his business and compete in the market.

After some negotiation, Mark Cuban, one of the Sharks, made an offer of $120,000 for 25% equity in the company. The story unfolds from there—did Jesus take the deal? Let’s dive deeper into his journey.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel Lubetzky	$120,000 for 35% equity $120,000 for 30% equity	$120,000 for 15% equity $120,000 for 25% equity	No
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	$120,000 for 25% equity	N/A	Yes

Paper Tacos Shark Tank Pitch 

Jesus, a man who grew up in a farming town in California with immigrant parents. He had a passion for drawing from a young age, thanks to his supportive parents, who provided him with art supplies despite their financial struggles. 

As an adult working in the tech industry in Silicon Valley, Jesus noticed a gap in the market for greeting cards that truly represented Latino culture. Many available cards were merely translations, lacking the cultural nuances and humor that resonate with the Latino community.

To fill this gap, Jesus launched “Paper Tacos Greeting Cards” in 2017. In 2022, he decided to leave his tech job to focus entirely on his greeting card business. His cards are special because they blend humorous bilingual content and cultural references, making them relatable for Latino customers. They are affordable to produce, costing around $0.57 each and selling in retail for $5.50 or $2.75 wholesale.

When pitching his business to Sharks, Jesus asked for $120,000 in exchange for 10% ownership of his business, valuing it at $1.2 million. He showcased examples of his cards that included references to Latino customs and sayings, which impressed the Sharks with their creativity. However, they were skeptical about the business’s financial success and potential growth.

Queries + Sharks’ Responses and Final Deal

Lori Greiner: Lori asked if big card companies like Hallmark and American Greetings have lines specifically for Latino customers. Jesus replied that they do, but they lack true cultural representation; they just translate the existing cards. While she appreciated the designs, Lori decided not to invest because she wasn’t confident the business could grow significantly.

Kevin O’Leary: Kevin wanted to know how much money Jesus’s business was making. Jesus shared his sales figures: $13,000 in 2022, $68,000 in 2023, and a projected $188,000 for 2024. Kevin thought the valuation of the business was too high, given these numbers, and chose not to invest.

Barbara Corcoran: Barbara questioned whether people even still send greeting cards. Jesus confidently stated that the greeting card industry grew to $7 billion last year, indicating ongoing demand. Although Barbara liked Jesus’ spirit, she suggested he should take his time to grow the business instead of rushing into a deal.

Mark Cuban: Mark asked how extensively Jesus’s products were available. Jesus responded that they were in 190 boutiques and had recently expanded to 55 grocery stores. Mark then made an offer of $120,000 for a 25% stake in the company, acknowledging that while there was potential, it would require a lot of work.

Daniel Lubetzky: Daniel inquired about the profit margins, and Jesus explained that each card costs him 57 cents to make and sells for $5.50, which gives him good profits. Daniel offered $120,000 for a 35% share, but Jesus declined that offer.

After discussing and negotiating, Jesus ultimately accepted Mark Cuban’s offer of $120,000 for a 25% share in his greeting card business. 

Product Availability

Paper Tacos cards are unique greeting cards that you can buy in several ways: You can visit their official website to purchase cards directly. You can find Paper Tacos cards in over 190 boutiques and 55 grocery stores, making it easy to pick one up while shopping. If you’re looking to buy in bulk, you can get packs of 6 cards for wholesale at a price of $16.50 per pack. 

If you buy a single card at a store or online, it costs $5.50. If a business buys cards in bulk, each card costs $2.75, but they need to buy at least 6 packs to qualify for this price. 

What Happened To The Paper Tacos After Shark Tank?

After appearing on Shark Tank, Mark put in $120,000 to help the business grow. Think of this money as fuel for a car; it helps the business go faster and reach more places. Jesus worked hard to get their products (Paper Tacos) into bigger stores like supermarkets.

Imagine if your favorite snack was only sold at a small corner shop, and now it’s available at a big grocery store. Because of these efforts, sales increased a bit. It wasn’t an explosion of sales like when a new superhero movie comes out—more like a steady climb, where people are slowly discovering and buying more tacos.

The Paper Tacos brand is still up and running today. It didn’t go away, which is good news. Jesus is still busy creating new designs for their taco products. Think of this as making new flavors of ice cream to keep things exciting.

The brand may be small, but a lot of people really love and enjoy it, like a favorite local band that doesn’t play in huge arenas but has a loyal fan base. So, in short, while Paper Tacos is growing slowly and is still small, it’s loved by many!

Conclusion 

Paper Tacos Greeting Cards is a company that creates greeting cards that celebrate Latino culture. The creator noticed that there weren’t many cards out there that really represented the experiences and feelings of Latino people, so she filled that gap in the market.

When the Sharks looked at the business, they were worried about how it could grow. Mark Cuban, one of the Sharks, made a deal with the creator. He gave her money to help her grow and offered advice on how to run her business better. But even though she got the help, her company’s growth has been steady. 

Today, Paper Tacos is still very much about the creator’s love for her culture and its importance to her, which is why it’s called a passion project. This shows that even if the business doesn’t become a giant company, it’s still important and valuable. For Latino people looking for cards that represent their culture and feel special, Paper Tacos does a great job of delivering that. It gives them something that feels familiar and meaningful, like a little piece of home.