PhoLicious Shark Tank Update – Shark Tank Season 16

Being an Asian food lover, what if you could find an authentic version of the Vietnamese dish? Here comes the ‘PhoLicious,’ an instant food that is as authentic as delicious and quick and ready to eat. It is primarily a Pho, a delicious Vietnamese rice noodle soup with a mixed variety of aromatic spices. Joseph and Anh are the founders of PhoLicious. They came to the shark tank seeking an investment of $500k for 10% equity in their company.

To their surprise, they got two deals from Kevin and Daniel, respectively. But they secured the deal with Kevin O’Leary for $500k for 15% equity in their company.

Here’s what happened to the company ‘PhoLicious’ after Shark Tank and how much it’s worth today.

Did Rig Strips Get a Deal on Shark Tank? 

Yes! PhoLicious secured an amazing deal with Kevin O’Leary for $500k for 15% equity in their company. They came to the shark tank seeking an investment of $500k for 10% equity in their company. At first, they got three rejections from Shark Tank. But later, they got two offers from Kevin and Daniel for 15% and 20% respectively. But due to their personal pickup, they went with Kevin O’Leary for $500k for 15% equity in their company. They were very happy with the deal and shook hands with each other and went their way happily.

PhoLicious Shark Tank Deal Table

Sharks name	Offer and Demand	Accepted?
Kevin O’Leary	$500k for 15% equity	Yes
Robert Herjavec	Out	N/A
Lori Greiner	Out	N/A
Mark Cuban	Out	N/A
Daniel Lubetzky	$500k for 20% equity	N/A

PhoLicious net worth

At the time of their Shark Tank appearance, PhoLicious secured an investment deal of $500,000 for 15% equity from Kevin O’Leary, valuing the company at approximately $3.33 million on the show. After the show aired, PhoLicious saw a big increase in website traffic, sales, and social media exposure, which significantly boosted brand recognition, pre-orders, and nationwide demand. With strong lifetime sales, retail expansion (including major store placements), a scalable D2C model, and the strategic backing of Kevin O’Leary’s team, PhoLicious’s estimated current net worth in 2026 is approximately $10 million–$14 million, reflecting rapid growth, strong market penetration, and consistent revenue performance in the instant food industry.

Founders’ Backstory 

Joseph and Anh are the founders of PhoLicious. Due to Anh’s Asian background, they decided to open their food business. They opened their business a few years ago, and they began earning some good marginal profits as well. In their early days, they sold their house for $250k and lived in a camper for more than two years. Then they eventually began earning profits from their food business.

In order to grow their work and earn more marginal profits, they came to the Shark Tank seeking an investment of $500k for 10% equity in their company. To their surprise, they got two deals from Kevin and Daniel, respectively. But they secured the deal with Kevin O’Leary for $500k for 15% equity in their company.

PhoLicious Shark Tank Pitch 

The PhoLicious pitch began as the founder entered the tank. They came up with vibrant and positive energy. They first introduced themselves, and then they showed the sharks with their product. They told the sharks that they have made $2.1 Millions until now. They also told us about their Customer Acquisition Cost(CAC), which was $5. They told them their EBITDA (Earnings before interest Tax Depreciation and Amortization) was $2.

Then they asked for an investment of $500k for 10% equity in their company. In this way, they wanted to have an evaluation of $5 Millions overall. Luckily, they secured an amazing deal with Kevin O’Leary.

Shark Questions & Discussion

Kevin O’Leary:

Kevin O’Leary asked about their sales last year. They said that they made $2.1 Millions in their last year’s sales.

Robert Herjavec:

Robert Herjavec asked about their margins. They said that they have $5.48 of profit margins in the retail.

Lori Greiner:

Lori Greiner asked about their cost and selling price. They said that it costs them $1.75 per bowl, and they sell them for $3.89 for wholesale.

Mark Cuban:

Daniel Lubetzky asked about their background. They said that they sold their house to build their 47 thousand square foot warehouse, which they leased, and they are all into it.

Daniel Lubetzky:

Daniel Lubetzky asked about their marketing. They said that they sell D2C as well as through retail stores like WalMart etc.

Sharks’ Reactions and Negotiations

Kevin O’Leary:

Kevin O’Leary loved their idea and offered them $500k for 20% equity in their company. Kevin gave them a second counter for 15%. Without a second thought, they secured the deal with Kevin.

Lori Greiner:

Lori Greiner liked their idea but didn’t show interest in joining them. So she simply walked out of the deal.

Mark Cuban:

Mark Cuban appreciated the idea but didn’t step into the deal and simply said he was out.

Daniel Lubetzky:

Daniel Lubetzky loved their idea and matched Kevin’s offer, and offered them $500k for 20% equity.

Robert Herjavec:

Robert Herjavec wasn’t very much impressed by their food business. That’s why after getting all of his answers, he simply walked out of the deal.

Why Some Sharks Said No 

Lori Greiner:

Lori Greiner didn’t find them a very good partner to invest in it. That’s why she said no to the offer.

Mark Cuban:

Mark Cuan couldn’t understand their business ecosystem. That’s why he said no.

Daniel Lubetzky:

Daniel Lubetzky offered them a counter for 20%. But the owners rejected it. So, he said no.

PhoLicious update 2026

PhoLicious is still operating and actively selling its instant Vietnamese pho products in 2026 through direct-to-consumer online sales and retail distribution channels. Since appearing on Shark Tank and securing a deal with Kevin O’Leary, the brand gained major exposure, increased nationwide sales, and expanded its customer base across the U.S. The company continues to grow by strengthening retail partnerships, expanding product flavors, and building a strong online presence. PhoLicious remains a fast-growing food brand focused on authentic flavors, convenience, and long-term brand development, while continuing to generate strong revenue and loyal customer support.

Product Features & Availability

PhoLicious is an instant food that is authentic, delicious, quick, and ready to eat. It is primarily a Pho, a delicious Vietnamese rice noodle soup with a mixed variety of aromatic spices.

You can order your PhoLicious from theirOfficial Website. You can also get one by checking it from their Official Instagram account as well.

What Happened To PhoLicious After Shark Tank? 

PhoLicious secured an amazing deal with Kevin O’Leary for $500k for 15% equity in their company. So, as the show aired, their product went viral. They got a lot of recognition from social media. They also began a lot from their pre-order sales as well. Currently, they are still in the market and are earning good profit margins as well. Kevin O’Leary’s team is helping them to grow. 

Conclusion 

So, PhoLicious secured a deal with Kevin O’Leary. They did an amazing job on the Shark Tank. Joseph and Anh are the founders of PhoLicious. Due to Anh’s Asian background, they decided to open their food business. They came to the shark tank seeking an investment of $500k for 10% equity in their company. To their surprise, they got two deals from Kevin and Daniel, respectively. But they secured the deal with Kevin O’Leary for $500k for 15% equity in their company.

They are still in the market and are earning good profit margins as well. They are growing their company very well. They are still earning marginal profits from their business.