People often struggle with wasted space on the back of their smartphones. While the front screen is full of features, the back is usually just plain. It doesn’t serve any real purpose. Many phone users wish they could do more with their devices without always relying on the main screen.
This is where the popSLATE came in. It turned the back of an iPhone into a second screen. The idea was simple but powerful. The back of your phone could now show useful things like photos, notifications, and even books. The popSLATE was an iPhone case with an e-ink display, like what you see on e-readers.
Yashar Behzadi created it to save time and make phones more versatile. He presented his idea on Shark Tank in Season 7. Yashar asked for $500,000 for 5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our PopSlate update to find out!
PopSlate Net Worth Shark Tank Update 2025
Yoshi Blum and Greg Moon went on Shark Tank asking for $500,000 for 13% of their company. This meant they thought their business was worth $3,846,153. They did not make a deal with any Shark. The episode was aired in March 2016. The company shut down in 2017 after its crowdfunding refund issues and bankruptcy. The current net worth of popSLATE is $0 in 2025.
As for the popSLATE update, it gained some popularity after appearing on Shark Tank. People were curious about this second-screen phone case. Sales increased because many viewers liked the idea of using the back of their phones in a smart way.
However, the success did not last long. By 2016, the company had to close its doors. It struggled to manage production costs and keep the product affordable. Many customers also faced technical issues with the popSLATE. In the end, it could not keep up with the fast-changing tech world.
Today, popSLATE is no longer in business. Its creator, Yashar Behzadi, has moved on to work on synthetic data products.
The popSLATE team did not secure a deal on Shark Tank. Yashar asked for $500,000 in exchange for 5% equity in his company. Unfortunately, all the Sharks decided to pass on the opportunity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Ashton Kutcher | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
PopSlate Shark Tank pitch
Yashar Behzadi was the mind behind popSLATE. He noticed that while smartphones were becoming smarter, their designs stayed the same. The back of the phone was just wasted space. He wanted to solve this problem.
His inspiration came from e-readers like the Kindle. He thought the back of the phone could use this type of screen to display important things. This idea led to the creation of popSLATE.
In the early stages, Yashar faced many challenges. Designing a product that fits perfectly on iPhones and works well was not easy. He also had to gather funds to turn his idea into reality. Despite the hurdles, he managed to raise money through crowdfunding. This helped him bring the product to market
When Yashar stepped into the Shark Tank, he was confident about his product. He explained how the popSLATE worked. It was a case with a second screen for iPhone 6 and iPhone 6 Plus. The screen used e-ink technology, just like an e-reader.
He shared that users could display photos, read books, and see notifications on the back screen. It could also save time by showing updates without unlocking the phone.
Yashar asked for $500,000 for 5% equity. He believed the popSLATE was the next big thing in phone accessories. The Sharks were intrigued by the idea but had many questions. Keep reading our PopSlate update to see what happens next!
Each Shark had specific questions about the popSLATE. Here is what they asked and how Yashar responded:
Robert Herjavec: Robert wanted to know what made the product useful for consumers. Yashar explained that it saved time by showing information on the back screen.
Mark Cuban: Mark was curious about the cost of production. Yashar said it cost $80 to produce one case but could go down to $41 with bulk orders.
Lori Greiner: Lori asked about expanding the product to other phone models. Yashar shared that creating cases for other phones would cost around $50,000 per model.
Kevin O’Leary: Kevin asked when the company would break even. Yashar said he expected to break even within 12 months.
Ashton Kutcher: Ashton was interested in the product but did not like the high price of $129. He also thought limiting it to iPhones was a drawback.
Here is how the Sharks responded to Yashar’s pitch:
Robert Herjavec: Robert was the first to go out. He said he didn’t see the popSLATE as a phone accessory. He thought it was more like a wearable gadget.
Lori Greiner: Lori liked the idea but worried about the high costs of production. She believed these costs would keep piling up, so she went out.
Kevin O’Leary: Kevin didn’t invest because he thought the company was still too far from being profitable.
Ashton Kutcher: Ashton liked the concept but was unhappy with the price and Apple exclusivity. He decided not to invest.
Mark Cuban: Mark was the last to go out. He said that the technology might become outdated quickly, so he did not invest.
What Went Wrong With PopSlate On Shark Tank?
The Sharks had valid reasons for not investing in popSLATE. Here are the main points that went wrong. The cost of making the popSLATE was too high. Producing it for other phone models would be even more expensive. The product only worked with iPhones, leaving out a huge portion of the smartphone market. Some Sharks thought the technology might become outdated soon.
At $129, the popSLATE was too expensive for many consumers. These reasons made the Sharks hesitant, and Yashar left without a deal.
Product Availability
From our PopSlate update research, From our popSLATE update research, the product was initially available online and gained attention from tech enthusiasts. Its unique features included an e-ink display for the back of iPhones. Users could customize it to show photos, notifications, or even e-books.
However, the company struggled to keep up with demand and production challenges. By 2016, popSLATE was no longer available for purchase. Its website is no longer active, and the product is now a part of tech history.
Conclusion
The popSLATE had an innovative idea and gained attention after Shark Tank. It offered a new way to use the back of a smartphone. However, challenges like high costs, limited compatibility, and technical issues led to its downfall.
Today, popSLATE is no longer in business. Its journey reminds us that even great ideas need careful planning and execution to succeed.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
