Children nowadays dedicate a significant amount of time to screens. They engage in games and view videos. However they lack practical enjoyment. Amelia Cosgrove and Brian Thomas aimed to alter this. They developed Popup Play. It is a product designed to assist children in learning and playing. Children utilize an application to create their personalized playhouses.
These designs transform into actual cardboard playhouses. The concept is straightforward. It combines imagination with practical experiences. This aids in the development of children. Amelia and Brian visited Shark Tank. They requested $250,000 in exchange for 6% equity. They aimed to grow their business. Will the entrepreneur get a deal on Shark Tank? Check out the Popup Play update to find out!
Popup Play Net Worth Shark Tank Update 2025
Amelia Cosgrove and Brian Thomas asked for a $250k investment in exchange for 6% equity in their company. This meant they valued their company at about $4.17 million. They made a deal with Chris Sacca for $250k as a convertible note with a $3 million cap. After the show aired, Popup Play saw a big increase in website traffic, sales, and social media exposure. However, due to difficulties in customer acquisition and high marketing expenses, the company closed by 2019. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Popup Play is about $0, as the company ceased operations.
Popup Play had a good start. The deal with Chris Sacca closed. Amelia and Brian started a new division. It was called Popup Tech. This division made custom products for businesses. But things did not go as planned. By 2019 both Popup Play and Popup Tech had shut down. The app was no longer available. Social media pages became inactive in 2017.
Brian moved on to a new venture called Charge Theory. This company focuses on charging electric vehicles. Amelia started working at Span. Span makes smart home panels. Popup Play’s journey ended. But its founders moved on to new ideas.
Yes Popup Play got a deal. Chris Sacca offered $250,000. It was a convertible note with a $3 million cap. Amelia and Brian accepted the agreement. Other sharks did not make offers. They had concerns about the business. But Chris liked the idea. He saw potential in the product. This deal helped Amelia and Brian for some time. But later the company closed.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Chris Sacca | $250,000 as a convertible note, $3 million cap | N/A | Yes |
Popup Play Shark Tank pitch
Amelia Cosgrove and Brian Thomas are the founders of Popup Play. They loved working on creative ideas. Amelia had a background in engineering. Brian had experience in technology. They saw a problem. Kids were spending too much time on screens. They wanted kids to play more. They wanted them to learn while having fun. This inspired them to create Popup Play.
Popup Play started as an idea. Amelia and Brian worked hard to make it real. The journey was not easy. They faced many challenges. One big challenge was money. It was hard to fund their idea. They also had to create an app. This took time and effort. They tested their product many times. They made changes to improve it. Another challenge was reaching customers. They had to spend a lot on marketing. Despite these struggles they believed in their idea. They kept going.
Amelia and Brian stepped into Shark Tank with optimism. They requested $250,000 in exchange for 6% equity. They presented their product to the sharks. They described the functionality of Popup Play. Children utilize an application to create playhouses. Popup Play brings these designs to life. The theaters are constructed from cardboard. The production cost is $4. Popup Play offers them for $99. This results in a substantial profit margin.
The founders described their intended clientele. They concentrated on parents of children between the ages of 3 and 9. They claimed the product was enjoyable and informative. It decreases time spent on screens. It additionally encourages STEM education. The sharks inquired about the sales. Amelia and Brian exchanged digits. They generated $330,000 in revenue over 11 months. However $300,000 resulted from a major transaction with an automotive firm. Sales in other areas were minimal.
Amelia and Brian discussed customer acquisition as well. They invested a significant amount in it. This caused concern for several sharks. However Chris Sacca appreciated the concept. He recognized development opportunities. He proposed an offer. The founders agreed to it.
The sharks possessed numerous inquiries. They were curious about sales. Brian mentioned that the majority of sales resulted from a significant deal. This caused concern for a few sharks. They inquired about different clients. Amelia mentioned that they made a couple of minor sales. The sharks were interested in learning about customer expenses. Amelia acknowledged that they invested excessively in marketing. This harmed their earnings.
The sharks inquired about the product as well. They were curious about how it functioned. Amelia described the application. Children create playhouses with the app. These designs are transformed into actual products. The playhouses are simple to put together. They consist of durable cardboard. The sharks appreciated the originality. However, they were uncertain about expanding the business.
A few sharks inquired about upcoming intentions. Brian mentioned that they aimed to expand. They required funds to enhance the application. They aimed to connect with additional customers. The sharks talked about these concepts. They appreciated the idea but had reservations.
The sharks exhibited varied reactions. Kevin O’Leary withdrew. He stated that the expenses for marketing were excessive. Barbara Corcoran also declined. She believed that combining toys with software was difficult. Lori Greiner and Mark Cuban found the concept appealing but chose not to invest. They were uncertain about the business model.
Chris Sacca noticed something unique. He appreciated the concept of children creating playhouses. He had faith in the product’s possibilities. He proposed $250,000. It was a convertible note that had a cap of $3 million. Amelia and Brian agreed to the agreement. This marked a significant occasion for Popup Play. However it was merely the start.
What Went Wrong With Popup Play On Shark Tank?
Not every shark enjoyed Popup Play. They had justifications for declining. Kevin O’Leary stated that the expense of acquiring customers was overly expensive. Barbara Corcoran was not fond of the combination of software and toys. Lori Greiner and Mark Cuban were skeptical about the business strategy. These worries deterred certain sharks from investing.
Despite having a deal Popup Play encountered difficulties. Marketing expenses continued to be elevated. Sales beyond major contracts were minimal. The business faced difficulties in expanding. These issues resulted in its shutdown.
Product Availability
Popup Play offered a distinctive product. Children utilized an application to create playhouses. These designs transformed into actual cardboard constructions. The playhouses were enjoyable and simple to create. They also instructed children in STEM abilities. The item was priced at $99. This encompassed delivery. It could be accessed online. Customers had the option to place orders via the app or website.
The item had a substantial profit margin. The production cost was $4. However connecting with customers proved to be difficult. Advertising was costly. Sales did not increase as anticipated. The website and app are currently inaccessible. Popup Play has ceased operations. However it was an innovative concept that motivated numerous individuals.
Conclusion
Popup Play had a bright start. It was a fun and creative idea. The founders worked hard to bring it to life. They even got a deal on Shark Tank. Chris Sacca supported their vision. But the company faced challenges. High costs and low sales made it hard to grow. By 2019 Popup Play closed. Amelia and Brian moved on to new ventures.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
