Dallas, Texas is home to the family-run Press Waffle Company. This business was founded by Brian and Caleb Lewis to provide a unique twist on Belgian waffles. Their waffles are tasty, freshly made, and topped with a variety of unusual options. Authentic liege-style waffles with a caramelized sugar crust are their specialty. The brothers desired to expand their company more quickly.
They made the decision to present their concept on Shark Tank. They requested $200,000 for 8% of their business on Shark Tank. The sharks had a lot of questions but were impressed by the waffles’ flavor. The brothers had to defend their company plan and product. Will the entrepreneur get a deal on Shark Tank? Check out the Press Waffle Co. update to find out!
Press Waffle Co Net Worth Shark Tank Update 2025
Brian and Caleb Lewis asked for a $200k investment in exchange for 8% equity in their company. This meant they valued their company at $2.5 million. They made a deal with Barbara for $300k in exchange for 15% of their company. This new deal valued their company at $2 million. After the show aired, Press Waffle Co. saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Press Waffle Co is about $3.22 million.
In our Press Waffle Co. update research, Waffle Co. expanded rapidly following Shark Tank. They began franchising their business and opened other locations. Barbara Corcoran assisted them in growing and forming alliances. Oklahoma City was the location of their first store outside of Texas. The business is still expanding and currently operates several outlets.
Their waffles gained a lot of popularity among patrons. To enable people to build their own Press Waffle businesses, the brothers created a franchising concept. The company was able to grow more quickly as a result. Press Waffle Co. is still expanding and doing very well as of 2024. Many individuals all around the nation adore their waffles.
In terms of a Press Waffle Co. update, Barbara Corcoran did indeed strike a contract with Press Waffle Co. Their initial request was for $200,000 for 8% equity. However, Barbara made an offer of $300,000 for 15% of the business. It took some negotiating but the brothers accepted the agreement. Barbara helped them grow since she thought their business was good. The brothers selected Barbara because of her background and assistance although other sharks also made offers.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $200,000 for 15% equity | $300,000 for 15% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $200,000 as a loan with 3% equity | N/A | N/A |
| Robert Herjavec | $400,000 for 20% equity | N/A | N/A |
| Mark Cuban | $350,000 for 20% equity | N/A | Yes |
Press Waffle Co. Shark Tank pitch
Press Waffle Co. was founded by Brian and Caleb Lewis in order to spread their passion for Belgian waffles. When they travelled to Europe they came across real liege-style waffles. These waffles have a caramelised crust and are sweet and chewy. Their goal was to introduce this distinct flavour to the US market.
They initially encountered numerous difficulties. It is difficult to start a food business. They needed to come up with the ideal waffle recipe. Getting it perfect requires time and effort. They required a location to sell their waffles as well. They began by testing the market with a food truck.
There were other difficulties in operating a food truck. They had to cope with bad weather and lengthy labour hours. Customers adored their waffles in spite of this. They felt confident enough to open their first store in Dallas thanks to the encouraging comments. They put a lot of effort into realising their dream.
Brian and Caleb confidently introduced their business when they went on Shark Tank. They told their tale and described the unique qualities of their waffles. They discussed the new toppings and their special recipe. The sharks commended the waffles’ quality and adored their flavour.
The brothers want $200,000 in exchange for 8% of their business. They described their intention to open other locations. The cost of each new store would be $150,000. Additionally, they disclosed that their one site was already profitable. They anticipated making $900,000 this year.
The sharks had questions but were intrigued. There were many who believed the brothers were requesting too much money for too little stock. Others were interested in learning more about the dangers and expenses. The brothers maintained their composure and described their company plan in spite of this.
Press Waffle Co. was the subject of numerous inquiries from the sharks. They enquired about the waffles’ calorie content. It was acknowledged by the brothers that they had not conducted nutritional testing. They claimed that their product was designed to be indulgent rather than nutritious. The sharks valued their candour.
The expense of opening new outlets was another question the sharks raised. According to the brothers, each store would cost roughly $150,000. They clarified that the profit margin at their present store was 14%. This showed that their company was already profitable.
The brothers said that 16 different toppings were available for their waffles. They provided pre-made waffle meals as well. The most popular waffle was made with fresh ingredients and cost $8. The product’s taste and quality were adored by the sharks.
It was time for the sharks to react after hearing the pitch and responding to their enquiries. First Mark Cuban made an offer. He made a $350,000 bid for 20% of the business. It was a significant offer. However, Brian and Caleb were reluctant to cede too much of their company. They desired to maintain authority over their business.
A second offer came from Barbara Corcoran. She made an offer of $200,000 for 15% of the business. The brothers found this to be a more sensible proposition. Barbara also wanted to assist the brothers expand their company. She had helped numerous firms thrive and had experience growing enterprises. Barbara’s offer pleased the brothers. They believed it to be a good bargain.
Another offer was made by Kevin O’Leary. He offered a loan of $200,000 in exchange for only 3% of the business. A 7–11% interest rate was also discussed. The brothers gave the financial offer some thought. However, they desired to concentrate on expanding their company. They were hesitant about taking out a high-interest loan.
Robert Herjavec offered $400,000 in exchange for 20% of the business. This was a big deal. Once more though the brothers did not want to give away too much of their company. They continued to consider Barbara’s proposition.
Brian and Caleb made the decision to accept Barbara’s offer after speaking with the sharks and weighing all of the other offers. $300,000 was agreed upon in exchange for 15% of the business. They received the funding and assistance they required to expand their company thanks to this agreement. They were pleased with the agreement and enthusiastic about their business’s future.
What Went Wrong With Press Waffle Co. on Shark Tank?
Nothing about Press Waffle Co. on Shark Tank went wrong. The pitch from the brothers was excellent. The sharks enjoyed their unusual product. The business plan was sound, and the waffles were delicious. The sharks were apprehensive about sacrificing too much equity. However, the brothers were intelligent.
They struck a nice bargain with the sharks. Barbara Corcoran recognised the business’s potential. Her offer was reasonable. The brothers went on after accepting it. Neither the product nor the pitch had any significant issues. All the brothers needed to do was pick a business partner. They ultimately came to an agreement that suited them.
Product Availability
Gourmet Belgian waffles are available from Press Waffle Co. Their waffles are made with premium ingredients. Belgian pearl sugar is used in the waffles. The waffles get a caramel crust as a result. The company offers a wide variety of topping choices. Consumers can select from pre-made meals or make their own waffles. The most expensive waffle is $8.
The company sells the waffles at its outlets.
In addition to its several locations in Texas, Press Waffle Co. has opened a location in Oklahoma City. They are beginning to franchise as well. This implies that others can start their own Press Waffle Co. locations. The business is still developing and growing. The waffles are currently exclusively sold in the stores. The business however intends to increase its footprint in the future.
Conclusion
A family-run company called Press Waffle Co. creates distinctive Belgian waffles. They went to Shark Tank to request assistance in expanding their company. Following their proposal, they were able to negotiate a $300,000 deal with Barbara Corcoran for 15% of the business. The business has expanded since it was featured on Shark Tank.
They are still growing and have launched more locations. The business is thriving and has big ambitions for the future. The firm is doing well, and the waffles are great. The success of Press Waffle Co. demonstrates how patience and a superior product may produce significant outcomes.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
