Rescue Ready is a special fire escape ladder designed to assist individuals in leaving their homes in the event of a fire. Firefighters Brett Russell and Eric Hartsfield visited Shark Tank to demonstrate the potential for their invention to save lives and the dangers of home fires. They requested $75,000 in return for 15% of their business. As firefighters in Norfolk, Virginia, Eric and Brett have witnessed firsthand the devastating toll that fires take on families.
They clarified that individuals only have three minutes to flee since fires burn hotter and faster than ever before due to current building materials. Ordinary store-bought ladders are neither safe nor user-friendly in actual crises. The ladder from Rescue Ready is unique since it is integrated into the window frame. Will the entrepreneur get a deal on Shark Tank? Check out the Rescue Ready update to find out!
Rescue Ready Net Worth Shark Tank Update 2025
Brett Russell and Eric Hartsfield asked for a $75,000 investment in exchange for 15% equity in their company. This meant they valued their company at $500,000. However, they did not secure a deal with any of the Sharks. After the show aired, Rescue Ready saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Rescue Ready is about $732,000.
Despite not landing a deal on Shark Tank they are still operating. Manufacturing issues have plagued the company ever since they appeared on Shark Tank. They only make $30,000 a year as of 2024. They have had significant challenges in bringing their product to market since 2020 due to supply chain concerns.
They updated their website to inform clients that they are waiting for fresh parts and are currently out of stock. Rescue Ready anticipates getting well soon and releasing the product. However their product is still unavailable as of late 2023.
No there was no deal for Rescue Ready. Their offer of 75k for 15% was rejected by all five Sharks. The necessity of their ladder in houses was the main topic of Eric and Brett’s pitch. Families who seek improved fire safety can afford the ladder which would raise the price of each window in a house by $90.
The founders suggested that each window that adopted their ladder design would earn them a royalty of 6%. Nevertheless the Sharks had difficulties particularly in persuading window companies to incorporate Rescue Ready into their offerings. Despite the product’s appeal and its intended use none of the Sharks felt prepared to make an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | out | N/A | N/A |
| Barbara Corcoran | out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Rescue Ready Shark Tank pitch
Both Brett Russell and Eric Hartsfield are firefighters. They might witness the perils of home fires directly because of their work. They observed that many houses lacked a secure window escape route. It might be challenging to reach traditional ladders during a fire since they are frequently stored in closets or behind mattresses.
Brett and Eric were aware that these ladders are not very effective in emergency situations. They made the decision to create a better ladder that would be integrated into the window where people would need it most. However their path was not simple. They were anxious about proposing their idea to big window businesses and worried about obtaining a patent.
Brett and Eric had a specific objective when they joined Shark Tank. They were asking for 75% of their company. They clarified that in an emergency, conventional ladders are impractical. Nevertheless, their ladder is conveniently accessible and usable in a matter of seconds because it is kept within the window.
They demonstrated Rescue Ready’s operation by contrasting it with a standard ladder from the store. The demo featured participation from guest shark Rohan Oza and shark Barbara Corcoran. The founders wanted Rescue Ready to be available in every new home because they thought it might save lives.
Regarding Rescue Ready’s business plan and design, the Sharks had a lot of questions. Kevin O’Leary was curious about the expense of adding Rescue Ready to every window for builders. Brett claimed that the estimated $90 per window would be a minor price for such a crucial safety element. Kevin believed nevertheless, that builders would be reluctant to raise prices in the absence of a definite profit margin.
Lori Greiner believed that since builders are frequently concerned with cost reduction builders rather than customers would be more interested in Rescue Ready. Rohan Oza enquired as to whether they had made contact with any window or building companies. Brett said that they hadn’t since they were worried about prematurely disclosing their concept while their patent was still pending.
Mark Cuban questioned whether they had taken into account the possibility that persuading window manufacturers to include Rescue Ready in their windows would take five to ten years. To completely eliminate dealing with window businesses, Barbara Corcoran proposed placing the ladder in a box close to the floor rather than within the window.
She believed that a box would be simpler to install and may resemble a tiny air conditioner. Each of these questions was heard by Eric and Brett but they felt that Rescue Ready should remain in the window in order to be most helpful.
Although the Sharks were concerned about Rescue Ready’s market fit, they appreciated its mission. The first person to leave was Mark Cuban. Although he appreciated Eric and Brett’s efforts as firefighters, he believed it would be extremely difficult to persuade window companies to install the ladder on their windows. He thought window businesses would consider this a needless expense.
Mark agreed with Barbara Corcoran. Window firms in her opinion would not be interested in altering their systems. Eric and Brett wanted the ladder to remain in the window frame but she proposed that it might be in a floor box.
As Kevin O’Leary noted, window firms prioritise profitability and incorporating Rescue Ready would interfere with their regular operations without providing any discernible advantages. Rescue Ready was an excellent concept, but he did not see how it would work with the way windows are currently made.
Rohan Oza appreciated Eric and Brett’s commitment and thought the product was good. But he shared the Sharks’ sentiments. He was unable to invest since no window companies were interested. Lori Greiner also left because she didn’t think builders would be prepared to pay for Rescue Ready.
What Went Wrong With Rescue Ready On Shark Tank?
The Sharks saw numerous obstacles, therefore Rescue Ready was not able to secure an agreement. The Sharks initially believed that adding Rescue Ready to windows would be too expensive for window manufacturers thus they would not want to do it. Any additional expense would not be appealing to builders, who want to keep costs as low as possible.
According to Kevin O’Leary, window firms would not clearly benefit from adding the Rescue Ready ladder since it did not align with their typical profit-driven business model. Mark Cuban thought it would take a long time to attract window companies, perhaps five to ten years
Without the assistance of window makers, Barbara Corcoran believed Rescue Ready may function better as a stand-alone unit next to the window. However, in order to make it easy to access in an emergency Eric and Brett wanted to keep the ladder in the window frame. Rohan Oza was a fan of the invention and admired the inventors but he was also unable to understand how the product could succeed in the current market.
Product Availability
Rescue Ready’s signature product, the fire escape ladder, is one of several emergency preparedness solutions they provide. A lifeline in an emergency, this little and simple-to-use ladder is made for a safe and speedy escape from upper-story windows. Rescue Ready products were previously mostly sold on their own website but it’s vital to keep in mind that new information suggests concerns with the website’s upkeep and supply chain.
Consult their official website or get in touch with them directly for the most precise and current details on product availability, costs, and ways to buy. To protect the safety of your family it is essential for you as a consumer to remain aware and look into alternate emergency preparedness options.
Conclusion
Rescue Ready brought a huge fire safety proposal to Shark Tank. Firefighters Brett Russell and Eric Hartsfield designed the window ladder to aid families in escaping flames. However, they encountered numerous obstacles because the Sharks thought it would be difficult to get window companies to back their proposal.
Eric and Brett remained optimistic despite Rescue Ready’s failure to secure a transaction. They think that eventually, a window company will recognize the worth of their offering. They are working hard and aim to get Rescue Ready into homes across America soon, despite production delays.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
