People love to show their excitement and team spirit at games and events. Whether it’s a sports match or a concert, fans want to stand out. Some paint their faces, wear bright clothes, or wave big signs. But sometimes, that’s not enough. Some people want something fun and different to grab attention.
That’s where Rootsuit comes in, a stretchy bodysuit that covers the whole body, including the face. Fans can wear it to make a bold statement and get noticed. Colin Grussberg created Rootsuit to solve this problem. He wanted to make something unique for fans. His bodysuit could make people stand out at events.
On Shark Tank Season 4, he presented his product and asked for $100,000 in exchange for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our RootSuit update to find out!
RootSuit Net Worth Shark Tank Update 2025
Clark and Tyler Matis went on Shark Tank asking for $100,000 for 10% of their company. This meant they thought their business was worth $1,000,000. They did not make a deal with any Shark. The episode was aired on March 29, 2013. The company sold full-body suits for a few years but later shut down. The current net worth of Rootsuit is $0 in 2025.
After appearing on the show, Rootsuit gained some success. Many people liked the idea of a full-body suit for events and parties. The exposure from Shark Tank helped boost sales. However, the success was short-lived. The company eventually shut down in 2016.
Today, Rootsuit remains out of business. The website no longer existed, and there were no new updates on social media. It seems like the business could not survive in a competitive market.
Colin did not get a deal on Shark Tank. He made a strong pitch and impressed the Sharks with his sales numbers. However, the Sharks had concerns about brand recognition and competition. Only Daymond John made an offer, but Colin hesitated too long, and Daymond withdrew his offer. The other Sharks felt the business would struggle in the long run, so they all passed.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $100,000 for 50% equity | N/A | No |
| Mark Cuban | Out | N/A | N/A |
RootSuit Shark Tank pitch
Colin Grussberg was a mechanical engineer from Yale. He had always been creative and wanted to build something fun. He noticed that at games and concerts, people loved dressing up. He saw an opportunity to create a product that could make people stand out. That’s how he came up with the idea of Rootsuit. The full-body suit would help fans get noticed easily.
In the beginning, Colin faced many challenges. There were already some similar suits on the market. He had to prove that his brand was different. He also had to figure out how to market the product and make sure it stood out from the competition.
Colin walked into the Shark Tank wearing a bright red Rootsuit. He explained how his product was perfect for fans at events. He said that people wearing Rootsuits often got on stage at concerts or on the Jumbotron at games.
He asked for $100,000 in exchange for 15% equity. He explained that the product was simple but fun. He wanted to grow the business and make Rootsuit the number one bodysuit brand. He also shared his sales numbers, which impressed the Sharks.
Kevin O’Leary asked if people could see through the suit. Colin explained that they could see but with limited vision.
Robert Herjavec asked if similar suits were already being sold. Colin admitted that competitors existed but said Rootsuit was the original brand.
Mark Cuban asked if there was a way to prove a suit was an authentic Rootsuit. Colin admitted that there was no branding or logo to distinguish it from copies.
Kevin O’Leary: He did not believe Rootsuit could become a huge business. He said he preferred to invest in bigger ideas. He was out.
Robert Herjavec: He felt the lack of branding was a big issue. He did not see how the company could compete with others selling the same product. He was out.
Lori Greiner: She agreed with Robert. She thought the market was too competitive. She was out.
Daymond John: He saw that Colin was making money but wanted more equity to make it worth investing. He offered $100,000 for 50% of the company.
Mark Cuban: He thought Colin was smart but felt he did not need a partner. He decided not to invest.
Colin hesitated when considering Daymond’s offer. Daymond got frustrated and withdrew his offer. In the end, Colin left without a deal.
What Went Wrong With Rootsuit On Shark Tank?
The biggest issue was that the product had no branding. The Sharks felt that anyone could copy the design and sell their own version. This made it hard to grow a strong brand.
Colin also hesitated when he got an offer. Daymond was interested at first but changed his mind when he saw Colin’s lack of enthusiasm. This indecision cost Colin the only deal he could have had.
Product Availability
From our Rootsuit update research, the company shut down in 2016. The website is no longer active. The product is not available for purchase. It seems like the brand could not compete with other similar products on the market.
Conclusion
Rootsuit started with a fun and creative idea. Colin had strong sales and proved there was demand. However, the business struggled with branding and competition. The Sharks saw these weaknesses and decided not to invest.
After Shark Tank, the company had some success but eventually shut down in 2016. Today, it remains out of business. While Rootsuit did not last, it is a reminder that even great ideas need strong branding and clear business strategies to survive
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
