Dog owners love taking their pets on trips, but muddy paws, scratches, and fur can create a mess in their cars. Regular seat covers often don’t do a great job protecting the car’s interior, especially the doors.
A man named Brandon, who has a dog named Sadie, noticed this problem and came up with a solution. He created special car seat covers called Ruffliners that are designed specifically for pets. These covers are heavy-duty and can protect the entire area inside the car, including the doors. They have a unique feature: Velcro-attached window inserts that help keep the covers in place and protect the door panels better than regular covers.
Ruff Liners Net Worth Shark Tank Update 2025
Brandon asked for a $200k investment in exchange for 5% equity in his company. This meant he valued his company at $4 million. He made a deal with Kevin for $200k in exchange for 10% of his company, plus a $1 royalty per unit sold until Kevin gets his investment back. This new deal valued his company at $2 million. After the show aired, Ruffliners saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Ruffliners in 2025 is about $2.93 million.
Brandon appeared on Shark Tank, where he was seeking $200,000 in exchange for a 5% ownership stake in his company, which means he values his business at $4 million. He demonstrated how his Ruffliners work and shared positive sales figures. While the Sharks liked the product, they expressed some concerns about relying too much on selling through Amazon and competition from other products.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $200,000 for 15% equity $200,000 for 14% equity$200,000 for 10% equity + a royalty of $5 per unit sold until $200k is paid $200,000 for 10% equity + a royalty of $3 per unit sold until $200k is paid$200,000 for 10% equity + a royalty of $2 per unit sold until $200k is paid | $200,000 for 10% equity$200,000 for 10% equity + a royalty of $1 per unit sold until $200k is paid | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $200,000 for 10% equity + a royalty of $1 per unit sold until $200k is paid | N/A | Yes |
| Barbara Corcoran | $200,000 for 20% equity + a $1 million credit line | N/A | No |
| Mark Cuban | Out | N/A | N/A |
Ruff Liners Shark Tank pitch
Brandon started a company called Ruffliners because he needed a better solution for keeping his truck clean after taking his dog, Sadie, on trips. He found that regular seat covers weren’t effective—they didn’t protect the doors well and often shifted around.
To solve this, he designed Ruffliners with three key features:
1. Full door protection: This includes special inserts for the windows to keep the entire door area covered.
2. Anti-slip anchors: These secure the cover in place so it doesn’t move around while driving.
3. Durable materials: The seat covers are made from high-quality materials to withstand wear and tear.
Brandon launched Ruffliners in December 2022, and his sales took off quickly. In 2023, he made $1.25 million, and as of today, he has already hit $3.1 million in sales. He expects to reach $5.5 million by the end of this year.
When he presented his business to Sharks, they were impressed but raised concerns about two things: how much profit he was making on each sale and his heavy reliance on Amazon for sales.
Robert Herjavec: Robert wanted to know how much money Brandon’s company was making. Brandon explained: In 2023, his company made $1.25 million in total sales and earned a profit of $40,000. In 2024 his company made $3.1 million in sales and earned a profit of $300,000.
The Gross Margin of 73% means that after covering the costs of making their product, they keep 73% of the sales as profit. Even though Robert liked the numbers and offered $200,000 for 15% equity.
Mark Cuban Mark was worried about the fees that Amazon was charging. He said those fees took up 27% of Brandon’s sales, which means Brandon would have less control over how much money he makes. Because of this concern, Mark said he was not going to invest.
Lori compared Brandon’s product, Ruffliners, to another product she previously invested in called DropStop. She was afraid that other companies might make similar products that could compete with Ruffliners, which is called being susceptible to knockoffs. Because of this worry, she decided not to invest either.
Barbara liked the potential of Ruffliners but noticed that Brandon’s company didn’t have a strong presence on social media (like Instagram, TikTok, etc.). She offered to invest $200,000 for 20% ownership of the company. Plus, a $1 million credit line to help with expenses.
Brandon thought that 10% ownership was more fair and asked for that instead. Barbara didn’t accept his counter and decided not to invest.
After all the negotiation with Robert, Kevin accepted Brandon’s counteroffer. He offered $200,000 for 10% of the company. Plus, he wanted to earn $1 for every product sold (this is called a royalty).
Product Availability
The product costs between $99 and $150. This means the lowest price it could be is $99, and the highest is $150. You’ll want to check how much it costs where you plan to buy it! You can find this product mainly on Amazon. That’s a website where you can buy all sorts of things. Another place to buy it is from a website called Ruffliners.com.
So if you’re looking for a strong mat that protects your door area and stays in place, this product might be a good choice for you! Just remember to check how much it costs and where you can buy it!
What Happened To The RuffLiners After Shark Tank?
After their show, the company Ruffliners started selling their products in more places. They got help from Kevin, which allowed them to depend less on Amazon for sales. Now, customers can buy Ruffliners products in two main ways: through pet specialty stores and directly from the company’s website.
As of today, Ruffliners is still doing well, with strong sales. Brandon, who is probably a key person in the company, is also looking at creating new types of products to keep growing.
Conclusion
Brandon participated in Shark Tank to promote his product, which is called Ruffliners. His experience on the show was successful, despite some initial worries. One of the investors, Kevin, agreed to a special type of deal known as a royalty deal. This kind of agreement allows Kevin to receive a percentage of the sales from Ruffliners while also helping the business grow in a manageable way.
Ruffliners are designed to protect cars from dirt, spills, and damage that pets can cause. This means pet owners can travel with their furry friends without worrying about their vehicles getting messed up. As a result, Ruffliners have become a popular item among pet lovers, making it an essential travel accessory for anyone who frequently takes their pets on trips.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
