Lydia Evans is a licensed esthetician. One day, her brother, who is a barber, phoned her for aid. He wanted a remedy for his hair bumps and razor burn. Lydia was aware that she could assist. She began developing a new product. Men would benefit from this product when it comes to shaving. She made one soap bar that stood out from the others. It may simultaneously wash, exfoliate, and disinfect the skin.
This soap was dubbed S.W.A.G Essentials by Lydia. In Season 6 she presented her proposal to the Shark Tank. Lydia requested $125,000 in return for 20% of her business. She thought the sharks would trust her vision and her merchandise. Lydia presented the sharks with her soap bar. Will the entrepreneur get a deal on Shark Tank? Check out the S.W.A.G Essentials update to find out!
S.W.A.G Essentials Net Worth Shark Tank Update 2025
Freda and Marian Thomas went on Shark Tank asking for $125,000 for 20% of their company. This meant they thought their business was worth $625,000. They did not make a deal with any Shark. The episode was aired on December 5, 2014. The men’s skincare and grooming line later shut down. The current net worth of S.W.A.G Essentials is $0 in 2025.
Lydia persisted after leaving Shark Tank. Her business expanded. She increased the range of products offered. S.W.A.G Essentials now generates a few million dollars annually. Both Lydia’s website and Amazon sell her goods. There are other places that sell these as well. Lydia had a significant influence.
She expanded her clientele and business. Her sales went up. The business continued to expand. Lydia was successful even without the sharks’ bargain. Her experience serves as evidence that failing to land a deal does not equate to failure. Lydia persevered and worked hard. Her business is doing well now. The excellent grooming products are still available at S.W.A.G Essentials.
No Shark Tank did not offer S.W.A.G Essentials a deal to sign. None of the sharks made an offer when Lydia presented her merchandise to them. She requested $125,000 in exchange for 20% of her business. The numbers she provided thrilled the sharks. The soap sold for $15, and her company had a 75% profit margin. But the sharks weren’t convinced.
The first to go was Robert Herjavec. Kevin O’Leary believed the company was too early and too tiny. Daymond John, Mark Cuban, and Lori Greiner also left. The risk seemed too great to them. It didn’t stop Lydia from leaving the tank without an agreement.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
S.W.A.G Essentials Shark Tank pitch
An aesthetician with a license is Lydia Evans. She has always had a strong interest in skin care. She assisted customers in taking care of their skin. Her brother contacted her one day and said he had an issue. He is a barber and he has had clients who suffered from hair bumps and razor burn. He needs an answer. Lydia took advantage of the situation.
She made the decision to develop a solution that would assist males with these problems. She got to work creating a unique soap. Regular soap would not be the same as this soap. The skin would be simultaneously cleansed, exfoliated, and disinfected. Lydia aimed to design a device that would be both powerful and easy to use.
At first, it was challenging. Lydia had several difficulties. She needed to create a soap that was effective. She had to locate the appropriate components. A great deal of trial and error was required. Still, Lydia persisted. She put a lot of effort into perfecting the recipe. She eventually created the ideal soap. There were sixty-three ingredients in the bar. A loofa was included in the soap to aid with skin exfoliation.
Additionally, the soap might be used for disinfection and cleaning. Lydia had developed a product that addressed a genuine issue. S.W.A.G Essentials was her name for it.
The business began modestly. Lydia advertised the soap at her brother’s barbershop. She made use of her own webpage as well. The company initially developed slowly. She persisted in her efforts to promote it. Her efforts eventually paid off. Sales began to rise. Lydia knew she was headed in the right direction.
Lydia felt confident as she presented her goods to the sharks. She was aware that men’s problems with shaving may be resolved by her soap. She described the operation of the soap. She described it as a three-in-one product. It might disinfect, exfoliate, and cleanse. The sharks were given samples by Lydia so they could test the soap.
She disclosed her sales figures as well. Sales for the firm came to $54,500. She was requesting $125,000 in exchange for 20% of the business. Her sales and the product itself seem to have impressed the sharks.
“I’m still working on marketing,” Lydia clarified. She said that she could reach more clients if she made an investment. She desired to boost marketing and grow the company. Lydia was eager to hear the shark’s opinions. She thought that an investment would enable her business to grow.
The sharks asked a lot of questions concerning the product. They were interested in learning more about the soap’s operation and potential marketing strategies. Robert Herjavec enquired about the soap’s components. He was curious as to what made it unique. Lydia listed 63 components in the soap. She also talked about how the soap’s loofa helped exfoliate the skin. This characteristic seems to impress the sharks.
The business was a concern for Kevin O’Leary. He said that the business was too tiny and too young. He believed it may be less of a serious business and more of a pastime. Lydia made an effort to persuade him that the product had promise and that she was serious. But Kevin disagreed. He made the decision to drop out. Lori Greiner enquired about the cost of the item.
She wanted to know if consumers could afford it. Lydia clarified that the soap cost $15. She claimed that considering the product’s quality, the pricing was fair. The sharks were not persuaded yet.
Mark Cuban wasn’t convinced either. According to him, the product appeared to be a niche offering. He was concerned that the demand for it could be insufficient. He believed that the product could not expand since the market was too small. He said that the company wasn’t prepared for investment. According to him, further work may be required before the product can succeed. He believed the risk was too great. The sharks all agreed that they would not invest in S.W.A.G Essentials.
Lydia was not someone the sharks were interested in negotiating with. Robert Herjavec dropped out because he did not understand the product. According to Kevin O’Leary, the company was too young and too small to attract financing. Daymond John, Mark Cuban, and Lori Greiner also left. They believed that the product’s potential was insufficient to outweigh the risk.
Lydia was disappointed,d but she did not give up. She continued to work for her company even after she left the tank without an agreement. She kept expanding her business and selling her soap. She had faith in herself despite the sharks’ lack of faith in her goods. She was motivated to make her invention work since she felt it might assist people.
What Went Wrong With S.W.A.G Essentials On Shark Tank?
The sharks didn’t invest in S.W.A.G Essentials for a few reasons. The product was new and untested at first. When the proposal was made the company’s revenues had barely reached $54,500. The sharks were worried that the product was not in high enough demand. They also believed that the company was only getting started.
According to Kevin O’Leary, the firm was more of a pastime than a legitimate enterprise. He thought it was too hazardous and too tiny to be an investment. Mark Cuban concurred with this conclusion. He believed the product was a niche offering and that demand could be insufficient to support corporate expansion.
Daymond John and Lori Greiner also left. They believed that additional labor was necessary for the business to succeed. They didn’t want to risk their money on a startup like this. No one among the sharks was willing to make a deal with Lydia.
Product Availability
S.W.A.G Essentials is still in business today. The products are available on the S.W.A.G Essentials website. They are also sold on Amazon. Customers can purchase the soap bars online. The soap is sold for $15 each. Lydia has expanded the product line to include more grooming products. These products are available on the website and in other retail stores. S.W.A.G Essentials has continued to grow since its appearance on Shark Tank.
The company has made millions of dollars in sales. Lydia’s hard work and determination paid off. She has continued to promote her products and expand her business. Even though she did not get a deal on Shark Tank, she has found success on her own.
Conclusion
On Shark Tank, S.W.A.G Essentials had a difficult time. None of the sharks were interested in investing after Lydia’s proposal. But she didn’t give up. She continued to put in a lot of effort and expand her company. S.W.A.G Essentials is a successful business today.
It brings in millions of dollars annually. Lydia sells her goods both online and in physical places. She has demonstrated that success is achievable even in the absence of a shark deal if one is determined and works hard.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
