Finding the perfect sports bra is often a frustrating task. Women who enjoy sports or workouts frequently struggle with bras that don’t fit well or lack support. Some bras feel too tight. Others don’t offer enough coverage. Many aren’t adjustable, making it impossible to get the right fit. This issue isn’t just uncomfortable; it can also affect performance during workouts.
Sara Moylan experienced this problem herself. She was tired of trying to find a sports bra that met her needs. So, she decided to create her own. Sara designed the SHEFIT Sports Bra, which is fully adjustable and customizable to fit every woman perfectly.
This innovative product came with features to solve common issues. Sara and her husband, Bob, presented SHEFIT on Shark Tank in Season 7. They hoped the sharks would see its potential. The entrepreneurs requested $250,000 for 20% equity. Did the entrepreneurs get a deal on Shark Tank? Check out our SHEFIT update to find out!
SHEFIT Net Worth Shark Tank Update 2025
Sara Moylan went on Shark Tank asking for $250,000 for 20% of her company. This meant she thought her business was worth $1,250,000. She made a deal with Daymond John for $250,000 in exchange for 33% of the company, lowering the value to $757,000. The episode was aired in January 2016. SHEFIT became one of the most successful Shark Tank fitness brands, selling millions of sports bras worldwide. Using strong growth data, the current net worth of SHEFIT is estimated to be around $20 million in 2025.
The company has been thriving since its appearance on Shark Tank. The deal with Daymond John helped the business grow tremendously. SHEFIT’s annual revenue reached about $7 million. Their sports bras gained popularity and became a favorite in the activewear market.
Sara and Bob’s product received endorsements from Olympian Val Smith. It was also featured on popular shows like The Today Show and The Doctors. These appearances increased their visibility and brought in more customers.
Today, SHEFIT is still a successful business. You can buy their bras directly from their website or through Amazon. Their focus on quality and fit has earned them a loyal customer base.
Yes, SHEFIT got a deal on Shark Tank. Sara and Bob asked for $250,000 in exchange for 20% equity. Daymond John saw the potential of their product and decided to invest. However, he offered $250,000 for a 33.3% equity stake. After some consideration, the founders accepted Daymond’s offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $250,000 for 33.3% equity | N/A | Yes |
| Mark Cuban | Out | N/A | N/A |
SHEFIT Shark Tank pitch
Sara Moylan was a fitness enthusiast who struggled with finding a sports bra that fit well. She tried various brands, but none met her needs. Most sports bras lacked adjustability or comfort. This frustration inspired Sara to create a solution.
Her husband, Bob, supported her idea. Together, they worked to develop the SHEFIT Sports Bra. It was a long journey filled with challenges. They had to perfect the design and secure a patent for the adjustable features. Sara’s passion for fitness and comfort drove her to create a product that could empower women during workouts.
Sara and Bob entered the Shark Tank with confidence. They introduced their SHEFIT Sports Bra as the first fully adjustable and customizable bra for women. Sara explained how the product solved common issues like poor fit and lack of support.
The couple asked for $250,000 in exchange for 20% equity. They handed out samples for the sharks to examine. The bras impressed the sharks with their quality and unique design. Sara highlighted features like moisture-wicking fabric and removable padding. The cost to make each bra was $14.50, and they sold for $58.99.
Bob shared their sales numbers, which included $220,000 in sales over 18 months. Most sales came from their website. However, they also had 19 retail locations stocking their products. The founders needed funding to increase inventory, reduce lead times, and improve their website. Keep reading our SHEFIT update to see what happens next!
Each shark had their own questions about SHEFIT.
Robert Herjavec asked if they were trying to create a whole new market. Sara explained that SHEFIT aimed to solve a specific problem. Robert felt it was a challenging task and decided not to invest.
Lori Greiner focused on the product design. She mentioned the bras felt thicker than usual. Sara explained that the padding was removable and the material was designed for durability. Lori liked the concept but didn’t see herself as the right partner.
Daymond John asked about the patent and production process. Sara confirmed she held a utility patent. Daymond appreciated the business model and saw potential in the product.
Robert Herjavec thought the idea was risky. He didn’t believe creating a new market would be easy. He decided to pass on the opportunity.
Lori Greiner appreciated the innovation but didn’t feel the product aligned with her expertise. She chose not to invest.
Daymond John was impressed by the product and the founders’ passion. He made an offer of $250,000 for 33.3% equity. He believed his experience in the fashion industry could add value to the business. After a brief discussion, Sara and Bob accepted his offer.
Product Availability
The product is widely available today. The SHEFIT Sports Bra is sold through their official website and Amazon. Customers can choose from various styles and sizes to suit their needs.
The bras are made from high-quality materials like moisture-wicking fabric. They are designed to reduce bounce and provide full support during intense workouts. The pricing reflects the premium quality, with most bras costing around $58.99. SHEFIT has successfully established a strong presence both online and offline.
Conclusion
The journey of SHEFIT on Shark Tank was inspiring. Sara and Bob entered the tank with a clear vision and passion for their product. Despite challenges, they secured a deal with Daymond John. His investment and guidance helped SHEFIT grow into a thriving business.
Today, SHEFIT continues to empower women with its innovative sports bras. The brand’s success proves the value of creating solutions to real problems. We look forward to seeing how SHEFIT evolves in the future. Stay tuned for more updates!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
