Many people struggle with skin problems like eczema and psoriasis. These conditions make the skin itchy and uncomfortable. Finding the right skincare products can be hard. Some products have strong chemicals that can irritate sensitive skin. This makes the problem worse.
To help with this, some entrepreneurs create natural skincare solutions. They aim to offer gentle and effective products for those with sensitive skin. One such entrepreneur is Lani Lazzari. At 18 years old, she introduced her all-natural skincare line called Simple Sugars.
She appeared on Season 4 of Shark Tank to present her products. Lani hoped to get support from the Sharks to grow her business. She sought an investment of $100,000 in exchange for 10% equity in her company. Did she get a deal on Shark Tank? Check out our Simple Sugars update to find out!
Simple Sugars Net Worth Shark Tank Update 2025
Lani Lazzari went on Shark Tank asking for $100,000 for 10% of her company. This meant she thought her business was worth $1,000,000. She made a deal with Mark Cuban for $100,000 for 33%, lowering the valuation to $303,000. The episode was aired on March 22, 2013. The skincare company became a major success and continues to sell in major retailers. Using the viral/heavy traction method, the current net worth of Simple Sugars is estimated to be around $8–10 million in 2025.
After appearing on Shark Tank, the company experienced significant growth. The exposure from the show led to a surge in orders. This rapid increase in demand helped the business expand its reach. Simple Sugars continued to develop new products and scents. This allowed customers to choose items that fit their specific needs.
The brand’s focus on natural ingredients appealed to many people looking for gentle skincare options. As of today, Simple Sugars remains in business, offering a variety of products for different skin types.
Yes, Simple Sugars secured a deal on Shark Tank. Lani Lazzari asked for $100,000 in exchange for 10% of her company. After discussions, she accepted an offer from Mark Cuban. He invested $100,000 for 33% equity in Simple Sugars. This partnership provided the support needed to grow the business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $100,000 for 33% equity | $100,000 for 25% equity | Yes |
Simple Sugars Shark Tank pitch
Lani Lazzari started working on Simple Sugars when she was just eleven years old. She had eczema, which made her skin very sensitive. Many skincare products she tried did not help and sometimes made her skin worse.
This led her to research and create her own natural skincare solutions. She wanted to develop products that were gentle and effective for people with sensitive skin. Her dedication resulted in the creation of Simple Sugars, a line of all-natural sugar scrubs.
During her pitch on Shark Tank, Lani presented her all-natural sugar scrub products. She explained how she started the business and the benefits of her products for sensitive skin. Lani shared that she had already achieved significant sales and had plans to expand further. She sought an investment of $100,000 in exchange for 10% equity in her company.
The Sharks were impressed by her determination and the success she had achieved at a young age. Keep reading our Simple Sugars update to see what happens next!
The Sharks had several questions about Simple Sugars.
Mark Cuban asked, “How did you come up with the idea for Simple Sugars?” The entrepreneur answered, “I have had eczema since I was a child, and I struggled to find skincare products that worked for my sensitive skin. So, I started making my own all-natural sugar scrubs at home. When I saw how well they worked, I realized there was a market for them.”
Daymond John asked, “What makes your product different from other skincare brands?” The entrepreneur answered, “Unlike many scrubs on the market that contain harsh chemicals and artificial ingredients, Simple Sugars is completely natural and specifically designed for people with sensitive skin. Our scrubs are gentle, moisturizing, and don’t require lotion after use.”
Robert Herjavec asked, “What are your sales so far?” The entrepreneur answered, “We have made $55,000 in sales so far. Most of our sales come from our online store, and we have a strong customer base that keeps coming back for more.”
Kevin O’Leary asked, “What are your profit margins?” The entrepreneur answered, “Each jar costs me about $3 to make, and we sell them for around $16 to $20. That gives us a solid profit margin.”
Lori Greiner asked, “Where are you selling your products now?” The entrepreneur answered, “Right now, we are mostly selling online. We have a website where customers can order directly, and we handle all fulfillment ourselves.”
Mark Cuban asked, “If I invest, how will you use the money to grow?” The entrepreneur answered, “I want to scale production, invest in marketing, and expand into retail stores. I believe with the right support, Simple Sugars can become a leading brand in the skincare industry.”
Each Shark responded differently to Lani’s pitch.
Daymond John decided not to invest, stating he could not add value to the business.
Lori Greiner also opted out, expressing concerns about the competitiveness of the skincare industry.
Kevin O’Leary was concerned about the valuation and chose not to invest.
Robert Herjavec admired Lani’s passion but felt the investment was not right for him.
Mark Cuban, however, saw potential in Lani and her products. He offered $100,000 for 33% equity, which Lani accepted.
Product Availability
From our Simple Sugars update research, the company offers a range of all-natural sugar scrubs designed for sensitive skin. These products are available for purchase on the Simple Sugars website and through various online retailers. The company has expanded its product line to include different scents and formulations to cater to various customer preferences. Pricing varies depending on the product and size selected.
Conclusion
Simple Sugars has come a long way since its appearance on Shark Tank. Lani Lazzari’s dedication to creating natural skincare solutions has resonated with many customers. The partnership with Mark Cuban provided the support needed to expand the business. As of today, Simple Sugars continues to offer products that help people with sensitive skin. We look forward to seeing how the company grows and what new products it will introduce in the future.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
