Imagine you are working on your tasks and out of nowhere, your baby starts crying. You wish you could have an extra hand to pat the baby to soothe him. Here comes the “Sleepy Baby.”
Siran Kirakosyan and her husband, Gary Harutyunyan, came up with an amazing idea of an automatic patting hand which soothes the crying baby and makes him sleep in minutes. They came to the Shark Tank asking for an investment of $70k for 25% of equity in their shares.
Here’s what happened to the company ‘Sleepy Baby’ after Shark Tank and how much it’s worth today.
Sleepy Baby net Worth
Siran Kirakosyan and Gary Harutyunyan went on Shark Tank asking for $70,000 for 25% of their company. This meant they thought their business was worth $280,000. They made a deal with Kendra Scott for $70,000 in exchange for 50% of the company. That deal lowered the value of the company to $140,000. Sleepy Baby became more known after the show and saw steady sales through online platforms like Amazon. The episode was aired in 2026, so with about 10% growth over time, the current net worth of Sleepy Baby is estimated to be around $180,000–$220,000 in 2026.
Did Sleepy Baby Get a Deal on Shark Tank?
Yes the ‘Sleep Baby’ secured a deal on the Shark Tank. Siran Kirakosyan and Gary Harutyunyan came up to the Shark Tank for an investment of $70K for 25% of equity in their company. But they had some hurdles while securing a deal. While negotiating with sharks, Siran Kirakosyan and Gary Harutyunyan had to face the challenging questions from the sharks.
Although their product was unique, there were some companies in the market who had introduced somewhat similar things for baby soothing. Furthermore, their product has not been patented. So, it means their product could be copied and pasted or recreated by any baby products company.
Apart from all these challenges, the ‘Sleepy Baby’ has a market potential. That’s why some of the sharks were interested in it. While the rest of them refused to invest in a new company. Out of five sharks,
Kendra Scott agreed to a deal. Kendra Scott offered them a helping hand in terms of $70k for 50% of equity in their company. This means that by accepting the deal, Kendra Scott would become the 50% partner in ‘Sleepy Baby.’ The couple consulted with each other. After a while, both of them accepted her offer and in this way, they secured a deal with Kendra Scott.
Shark Tank Deal Table
| Sharks name | Offer and Demand | Accepted? |
| Kevin O’Leary | Out | N/A |
| Robert Herjavec | Out | N/A |
| Lori Greiner | Out | N/A |
| Rashaun Williams | Out | N/A |
| Kendra Scott | $70K for 50% equity | Yes |
Founders’ Backstory
‘Sleepy Baby’ is cofounded by Gary Harutyunyan and his wife, Siran Kirakosyan. They are an American entrepreneur couple. They are also the parents of their kids. While at home doing some work, Siran Kirakosyan found a problem patting her baby while working with house chores. So the couple came up with the idea to resolve this issue.
They invented an automatic baby patting hand. This hand is made of high-quality baby soft feathers. This is a specially designed baby patting hand. This hand is tied up with a belt, which is then put on the baby’s chest. So, just put the belt on the baby and turn on the button and leave the rest to ‘Sleep Baby.’
Sleepy Baby Shark Tank Pitch
The pitch of the show began when Gary Harutyunyan and his wife Siran Kirakosyan, entered the hall. They first talked about their $70K investment for 25% equity in their company. Then they formally introduced their product. They said that while at home with your babies, it is very difficult to manage your work.
Working moms find it hard patting their babies to sleep. They added, so we came up with the idea of ‘Sleepy Baby.’ This will help working moms to lie their babies on the bed with ‘Sleepy Baby’ kit on their chest. The rest will be taken care of by the kit. They also introduced that this is a unique business model and that they will easily capture the baby products market.
Shark Questions & Discussion
Kevin O’Leary: Asked about the pricing of the product and how much they have sold. The couple replied that they sell it for $63.99. They also talked about the feasibility of their product.
Kendra Scott: Kendra asked about their market share and about their production. The couple replied that they have sold more than 331 products and have earned a profit of $21k. They also mentioned their product’s market potential.
Sharks’ Reactions and Negotiations
Out of all Sharks, Kendra Scott was so excited to see the product at their show. She remembered her past babysitting time with her kids. She said, ‘You are literally in my brain. Like I can see myself from the past 10 years back when I was patting my baby and as I finished with him, he again cried.’
Why Some Sharks Said No
Robert Herjavec said no to the product. Because he said that his twins loved to be touched by their own parents, rather than patting his kids with a machine, he would love to do it physically.
Product Features & Availability
The ‘Sleep Baby’ is an automatic, extra soft, extra sensitive and foamy heart-shaped patting body. It is attached to a battery, which is harmless to the baby. It is covered with a baby soft belt and foamy covering so that it may provide extra comfort to the baby.
As far as their availability is concerned, it is available online. They are also selling it to some retailers in the United States.
Sleepy Baby Shark Tank Update
Sleepy Baby is getting fresh attention after the Shark Tank episode aired in January 2026. The founders recently appeared on KTLA 5 Weekend Mornings to show the product and talk about their story. Short video clips from the show are also being shared online and more people are discovering the brand through social media. The company is marketing Sleepy Baby as a patent-pending baby soothing device. Sleepy Baby is still taking orders online and pushing bundle deals to increase sales. The brand is focusing on building trust with parents by sharing demos and real customer feedback. Overall, the company is still active and is using the TV exposure to grow its audience right now.
What Happened After Shark Tank?
As the ‘Sleepy Baby’ secured a deal of $70k at 50% equity from Kendra Scott, their sales grew high. Their production increased. They received a lot of orders. Their product is listed on Amazon at $67 to $69.
At the deal of $70K for 50% equity, their market shares grew to $140000. As of 2026, they are still in the market and still growing faster.
Conclusion
Siran Kirakosyan and her husband Gary Harutyunyan came to the Shark Tank Season 17, Episode 9. After getting rejected from 4 out 5 sharks, they secured a deal with Kendra Scott for $70k for 50% equity in their company, ‘Sleepy Baby.’ As Kendra Scott gave them an investment, she also became a 50% partnership in their business. As for now, they are doing very well in their business. They are growing successfully in their business.
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
