There was an issue between Michael Perry and Amy. The process of changing nappies was messy. Their infants were constantly grabbing at objects. They required a method to avoid getting involved in the mess. Thus, they came up with SnoofyBee. It is a changing pad that wraps around. The baby’s hands stay away from it. This concept was demonstrated on Shark Tank. They requested $85,000 for a 10% stake in the business.
They described the issue and demonstrated how the product operated in the episode. There was a patent on the product. Numerous units have already been sold. The sharks were supposed to help them sell even more. Getting their goods into retailers was another goal. Will the entrepreneur get a deal on Shark Tank? Check out The SnoofyBee update to find out!
SnoofyBee Net Worth Shark Tank Update 2025
Amy and Michael Perry asked for an $85k investment in exchange for 10% equity in their company, SnoofyBee, which meant they valued their company at $850,000. They made a deal with Lori Greiner for $120k in exchange for 20% equity in the business. This new deal valued their company at $600,000. After the show aired, SnoofyBee saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of SnoofyBee is about $1.1 million.
The growth of SnoofyBee followed Shark Tank. There was not a deal with Lori. But Michael and Amy were unfazed. They continued their task. They produced new items for parents. They included things like suction bowls and teethers. They even created a unique nappy bag. SnoofyBee continued to sell its changing pad as well. On their website, they sold it.
They also sold it on Amazon. They explored a new concept in 2019. The infant carrier was named Snug n Go. But the project was canceled. They claimed that quality problems were to blame. By 2022, SnoofyBee’s annual revenue had surpassed $1 million. They are still operating as of 2024. They still provide parents with easy-to-use and practical products.
Yes, on Shark Tank, Amy and Michael were able to get a deal. $120,000 was agreed to be invested by Lori Greiner. She received 20% of the business in exchange. Lori initially made a $100,000 offer. More was requested by Michael and Amy. Lori agreed. However, the agreement later fell through. Amy and Michael kept expanding their company despite the sale falling through. They enhanced SnoofyBee using the knowledge they gained from the presentation.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Bethenny Frankel (Guest Shark) | Out | N/A | N/A |
| Lori Greiner | $100,000 for 20% equity | $120,000 for 20% equity | Yes |
| Kevin O’Leary | $85,000 for 20% equity(licensed deal) | N/A | N/A |
| Robert Herjavec | $125,000 for 15% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
SnoofyBee Shark Tank pitch
SnoofyBee was founded by Amy and Michael Perry as a result of their personal difficulties. Two sons were born to them. They were both untidy when changing their nappies. The infants would snatch at their pants. This made changing nappies difficult and annoying. Michael and Amy were looking for an answer. They considered solutions to this issue. They developed a plan. It prevented infants’ hands from getting in the way. The initial version was sewed with assistance from Michael’s mother. It was successful.
The pair made the decision to share their concept. In 2015 they launched a Kickstarter campaign. More than $120,000 was raised. This aided in the creation of the product. But it wasn’t simple. They experienced quality problems at first. About 30% of their initial batch experienced issues. This posed a significant obstacle. This posed a significant obstacle. Michael was forced to quit his work.
He wished to address the issues and support the expansion of the business. Michael and Amy put in a lot of effort. The quality was enhanced by them. They began to sell more goods.
In Season 9 of Shark Tank, Amy and Michael Perry made a pitch for their idea. Their 10-month-old son Emmett accompanied them into the tank. They began by discussing how they struggled with changing nappies and how SnoofyBee came to be. They informed the Sharks that when changing their nappies their first two kids would frequently grab everything.
This resulted in a messy and frustrating process. Michael and Amy were aware that they needed a better method for cleaning their infants’ hands. At that point, the concept of SnoofyBee was born. To keep newborns’ hands contained, they developed a changing pad that wraps around them. A polyurethane coating makes cleaning the product simple. It makes changing nappies easier and less messy for parents.
They also cited the patent protection for SnoofyBee. They wanted to buy 10% of the business for $85,000. Their sales numbers were remarkable. They saw an increase in sales from $140,000 to $400,000. For 2017 they were estimating sales of $650,000. However, there were significant marketing costs. Their marketing budget was 40% of their whole revenue. They continued to pay themselves a modest $4,000 a month. The Sharks were supposed to assist them break into the retail industry. To expand their firm they sought guidance and funding.
Regarding the product, the Sharks had a lot of questions. They enquired about the cost of production and the product’s price. Amy and Michael clarified that the selling price was $29.99 and the unit cost was $6. They also discussed how they completed the orders they received from Kickstarter. There were problems with the initial production run. Thirty percent of the units had flaws.
To solve the issue, Michael had to quit his work. The couple had a great deal of stress as a result. They were putting a lot of effort into fixing the quality problems. The Sharks wanted to know how much they spent on marketing. Mark Cuban asked whether there was any way they could lower their marketing expenses. He feared the company might not be able to make it with such huge expenses.
Bethenny Frankel also expressed concerns. She wondered if the product was a one-time purchase for most parents. She thought that after parents used the changing pad they might not need to buy another one. This could limit the long-term appeal of the product. Despite these concerns, Amy and Michael were determined to make their business work.
The Sharks’ opinions of the product were divided. The first person to leave was Mark Cuban. The exorbitant cost of the marketing worried him. He didn’t believe they could cut these expenses sufficiently to turn a profit. A deal was also offered by Kevin O’Leary. He made a 20% equity offer of $85,000. Though he desired a bigger interest, he believed the business might succeed. Robert Herjavec was intrigued as well. He made a 15% equity offer of $125,000.
He wanted the pair to create new things with the funding. Lori Greiner was also intrigued. She made a $100,000 offer with 20% ownership. The couple countered with $120,000 for 20% equity after some negotiation. Lori accepted the arrangement. The Perrys believed this was a fantastic chance. However, the deal with Lori fell through later on. Despite this setback, the business continued to grow and succeed.
What Went Wrong With SnoofyBee On Shark Tank?
The offer was not taken by every Shark. The first person to say no was Mark Cuban. He was concerned about the high cost of marketing. He didn’t believe the company could succeed with such huge expenses. Additionally, Bethenny Frankel made no offer. She believed that parents might only buy the product once. This can restrict the company’s long-term success. Nevertheless, bids were made by Kevin O’Leary and Robert Herjavec.
Robert made a $125,000 bid with 15% equity. He wanted the funds to go into developing new products. Kevin O’Leary made a 20% equity offer of $85,000. Michael and Amy made the decision to accept Lori Greiner’s offer. She consented to $120,000 in exchange for 20% stock. After the show, the transaction unfortunately fell through. Despite this setback, SnoofyBee continued to grow and innovate.
Product Availability
You may buy SnoofyBee on the company’s website and Amazon.com. The purchasing price of the changing pad is $29.99. An extra carrying case is also available for $8.99. Over the years SnoofyBee has increased the range of products it offers. These days, they sell additional items like suction cup bowls and chewy teethers. All of these goods are made to support parents in overcoming daily obstacles.
All of these items are available on the SnoofyBee website on Amazon. The company is performing well online but they are still trying to increase their store presence. Their items have gotten good evaluations and are well-liked by parents.
Conclusion
SnoofyBee started with an idea to make diaper changes easier and cleaner. Amy and Michael Perry faced challenges but they kept working hard to grow their business. Their pitch on Shark Tank led to an offer from Lori Greiner but the deal fell through. Despite this setback, SnoofyBee continued to grow. They expanded their product line and reached over $1 million in annual revenue.
Their products are available on their website and on Amazon. SnoofyBee has faced challenges but they are still going strong in 2024. We look forward to seeing what new products and innovations they will introduce in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
