Dave Cohen observed a significant issue. Individuals develop skin cancer due to neglected areas when sunscreen is applied. He wished to assist. Thus he invented a compact gadget named Sunscreenr. It is a camera that indicates where sunscreen is applied or absent on the skin. This aids individuals in shielding themselves from dangerous UV rays. Dave presented his concept on Shark Tank.
He sought their assistance to expand his business. He required capital to create additional devices and enhance manufacturing. Dave requested $800,000 in exchange for 10% equity in his business. Will the entrepreneur get a deal on Shark Tank? Check out the Sunscreenr update to find out!
Sunscreenr Net Worth Shark Tank Update 2025
Dave Cohen asked for an $800k investment in exchange for 10% equity in his company. This meant he valued Sunscreenr at $8 million. Kevin O’Leary made a deal with Dave for $800k in exchange for 33.3% of the company. This new deal valued Sunscreenr at $2.4 million. After the show aired, Sunscreenr saw a big increase in website traffic, sales, and social media exposure. However, due to challenges in production and shipping delays, Sunscreenr ceased operations in 2022. With an estimated 10% yearly decline rate (considering the business shut down), the current net worth of Sunscreenr is $0.
The Following Shark Tank events did not unfold as expected. The agreement with Kevin O’Leary collapsed during the due diligence process. Dave attempted to seek out additional investors. He was not successful. By December 2016 Dave informed his supporters that there were issues with shipping delays. As of 2019, Sunscreenr ceased updating its social media accounts.
The site indicated that the items were unavailable. Customers expressed dissatisfaction stating that they did not receive their orders. In 2022 the company ceased operations. Dave has now transitioned to a new position in life sciences technology.
Indeed Sunscreenr secured a deal on Shark Tank. Kevin O’Leary proposed $800,000 for a 33.3% stake. Dave aimed to discuss a reduced percentage. However, Kevin remained unmoved. Dave agreed to Kevin’s proposal. Nonetheless, the agreement fell through following the event. Throughout the due diligence process, Kevin retracted his offer. This resulted in Dave lacking the financial support required to expand his business.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin O’Leary | $800,000 for 33.3% equity | N/A | Yes |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
Sunscreenr Shark Tank pitch
Dave Cohen was inspired to create Sunscreenr because of personal experiences. He saw people close to him suffer from skin cancer. They missed spots when applying sunscreen. He wanted to solve this problem. Sunscreenr was his way of helping others stay safe in the sun. Creating Sunscreenr was not easy. Dave faced many challenges. He needed to make a device that was both small and effective.
He also had to make it affordable for people to buy. Manufacturing was a big problem. Finding the right materials and suppliers took time. Funding was another challenge. Dave launched Sunscreenr on Kickstarter and Indiegogo to raise money. He got over $290,000 from backers. But it was still not enough. Dave knew he needed more money to grow his business. This is why he went to Shark Tank.
Dave began his presentation with a demonstration. He demonstrated the functioning of Sunscreenr. It is a compact camera that displays UV light. This allows individuals to identify areas where sunscreen is absent. He described the issue. A lot of individuals do not distribute sunscreen uniformly. This results in sunburns and harm to the skin. Sunscreenr provides a solution to this issue.
Dave’s business strategy targeted outdoor enthusiasts and families. He aimed to sell Sunscreenr both online and in retail locations. He requested $800,000 from the Sharks for a 10% stake. This assessed his company at $8 million. The Sharks believed this was excessive. Dave shared that he had sold 1200 units in five weeks. He estimated annual sales at $1 million.
The Sharks discussed his worth. Mark Cuban had no interest. He stated that it wasn’t meant for him. Robert Herjavec and Daymond John also chose to decline. Lori Greiner requested Dave to propose a more attractive offer. Dave proposed a 20% stake. Lori still did not agree. Kevin O’Leary proposed $800,000 in exchange for 33.3% equity. Dave agreed to his proposal.
The Sharks posed numerous inquiries regarding Sunscreenr. They were curious about how it functioned. Dave clarified that the camera employs a unique lens. It senses ultraviolet light. This indicates spots where sunscreen is absent. The Sharks appreciated the idea but had reservations.
Mark Cuban inquired about the size of the market. Dave mentioned it was meant for those who enjoy being outdoors. This comprises families, sports enthusiasts, and people at the beach. Lori Greiner inquired about the cost. Dave mentioned that Sunscreenr would be priced at $109. She believed this was costly. Robert Herjavec raised doubts about the sales figures. He inquired whether Dave could meet the demand. Dave acknowledged that production posed a difficulty.
Daymond John inquired about the rivals. Dave mentioned that there was nothing comparable to Sunscreenr available. Kevin O’Leary inquired about the profit margins. Dave mentioned that the device was made for $45. This created an opportunity for profit. The Sharks discussed if individuals would purchase it.
Mark Cuban chose not to invest. He mentioned that the item wasn’t suited for him. Robert Herjavec and Daymond John both declined. They believed the market for Sunscreenr wasn’t substantial enough. Lori Greiner appreciated the concept but believed it was overly pricey. She wished for Dave to provide a more advantageous offer. Dave proposed a 20% equity stake. Lori remained uninterested. She chose to decline.
Kevin O’Leary was the last Shark remaining. He appreciated the concept but felt the assessment was excessive. He proposed $800,000 in exchange for 33.3% ownership. Dave attempted to negotiate. Kevin remained steadfast. Dave agreed to the proposal.
What Went Wrong With Sunscreenr On Shark Tank?
The primary issue was the assessment. The majority of the Sharks believed it was excessively high. They believed the company was not prepared for expansion. Production was another concern. Dave confessed he faced challenges in obtaining parts. The Sharks were concerned that this might lead to delays. Lori and Robert wondered if individuals would spend $109 on the device.
They believed it could be too costly for many families. These worries caused the majority of Sharks to decline the agreement.
Kevin O’Leary proposed a deal but it ultimately unraveled. Issues arose during due diligence. Kevin chose not to put in any money. Lacking his assistance Dave found it difficult to maintain the business.
Product Availability
Sunscreenr was an exceptional product. It employed a unique lens to sense UV light. This indicated regions where sunscreen was absent. The device functioned with every variety of sunscreen. It worked well for every skin tone. Sunscreenr might be connected to a selfie stick or a tripod. It operated on a rechargeable battery. The gadget was compact and easy to carry.
Before Shark Tank, Sunscreenr was offered on Kickstarter and Indiegogo. Supporters were able to pre-order the device. The price was $109. Following Shark Tank Sunscreenr faced difficulties maintaining its inventory. As of 2019, the site displayed all items as “out of stock.” The application also ceased functioning. By 2020 clients indicated that they were unable to reach the company. The site became unavailable in 2022. Sunscreenr can no longer be bought.
Conclusion
Sunscreenr had an excellent concept but encountered numerous obstacles. Dave’s presentation on Shark Tank demonstrated the promise of his product. Kevin O’Leary had faith in the concept and proposed a deal. However, the agreement collapsed. Without financial support, Sunscreenr was unable to address its challenges. Production holdups and elevated expenses negatively impact the company.
By 2022 Sunscreenr had shut down. Dave has transitioned to a different career. Sunscreenr’s experience illustrates the challenges of transforming a great concept into a thriving product.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
