Rosy and Donna Khalife showcased their concept on Shark Tank. They established a company named Surprise Ride. This service provides playful boxes to children. Every box contains books and activities. They aimed to assist children in learning and enjoying themselves without screens.
They requested $110,000 in exchange for 10% ownership of their business. They sought funds to expand their business. The Sharks posed numerous inquiries. A few found the concept appealing. Some believed the enterprise was overly fresh. Will the entrepreneur get a deal on Shark Tank? Check out the Surprise Ride update to find out!
Surprise Ride Net Worth Shark Tank Update 2025
Donna Khalife and Rosy Khalife went on Shark Tank asking for $110,000 for 10 % of their company. This meant they thought their business was worth $1,100,000. They made a deal with Kevin O’Leary for $110,000 for 25 %, lowering the valuation to $440,000. The episode was aired on November 15, 2013. The kids’ craft subscription box business grew steadily and was acquired by Fat Brain Toys in 2018. The brand still operates under its parent company, so the current net worth of Surprise Ride as an independent company is $0 in 2025.
Surprise Ride saw success after Shark Tank. Sales increased after the show. In 2016 Kevin O’Leary reached out. He offered $50,000 for a 6% royalty until he earned $150,000. He also took 2.5% equity. The sisters agreed. Kevin helped them grow. The kits were soon available in Michael’s craft stores. In 2018 Fat Brain Toys bought the company. Today the subscription boxes are sold online. They continue to provide fun and learning for kids.
The sisters did not get a deal during their pitch. Robert Herjavec made an offer. He offered $110,000 for 25%. They asked if he would lower it to 20%. Robert changed his mind and pulled his offer. The other Sharks did not make offers. Some liked the idea but felt it was too early. Others did not agree with their plans for spending money. They left without a deal. Later Kevin O’Leary helped them outside the show.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | $110,000 for 25% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Surprise Ride Shark Tank pitch
Rosy and Donna Khalife aimed for children to enjoy learning. They noticed that numerous children were spending excessive hours on screens. They were committed to developing practical experiences. This sparked the concept of Surprise Ride. The sisters put in a lot of effort. They aimed to make education fun for children everywhere. Their concept was straightforward yet significant.
Every box contained books, activities, and crafts. Parents adored the concept. Children enjoyed the excitement in every package. In the beginning, the sisters encountered difficulties. They required funds to expand. They had to seek out quality materials for the boxes. Transporting goods was also a significant obstacle. They collaborated with a fulfillment center to pack and ship the boxes.
They acquired numerous lessons throughout the journey. Even with the challenging efforts they continued onward. Their enthusiasm for assisting children remained unwavering. Their tale revolves around faith and resolve.
Rosy and Donna began with assurance. They requested $110,000 for a 10% stake. They articulated their concept clearly. They aimed to assist children in putting away screens. They discussed the process of creating and sending the boxes. They also conveyed their achievements. In just four months they gained more than 220 subscribers. They dispatched over 800 cartons. The price for each box ranges from $24.99 to $29.99. They additionally maintained a 50% profit margin.
The sisters had previously secured $100,000 from an angel investor. They required additional funds to grow. They planned to allocate $40,000 for marketing. This would assist them in connecting with 5-10 million mothers. They intended to utilize the leftover funds to enhance their website. They thought this strategy would assist them in expanding. The Sharks paid close attention. They found the concept appealing but had inquiries.
The Sharks posed numerous inquiries. Daymond John was curious about why they required funding from the Sharks. He questioned why their angel investor hadn’t provided them with additional funds. The sisters did not respond explicitly. Kevin O’Leary challenged the lofty valuation. He believed it was premature to assess the company’s worth at $1.1 million. Robert Herjavec found the concept appealing.
However, he did not concur with their marketing strategies. He believed they could manage money more effectively. Lori Greiner was fond of the concept. However, she believed they could achieve success independently. Mark Cuban also raised doubts about their expenditure strategies.
The Sharks were intrigued by their achievements up to this point. They were curious about the number of customers they had. They inquired about expenses and earnings as well. The sisters exchanged candid responses. However, the Sharks remained skeptical regarding the valuation. They believed the company required additional time to develop. This made it difficult for the sisters to secure a deal.
Daymond John was the initial one to decline. He believed the business was too young. Kevin O’Leary believed they required millions extra to expand. He likewise said no. Lori Greiner was fond of the concept but opted not to invest. She thought the sisters were capable of succeeding independently. Mark Cuban was not fond of their expenditure strategies. He likewise said no.
Robert Herjavec was the sole Shark to propose an offer. He proposed $110,000 in exchange for 25%. The sisters inquired whether he might reduce it to 20%. Robert contemplated the matter. However, he reversed his decision and withdrew his proposal. This resulted in the sisters having no agreement. They expressed gratitude to the Sharks and exited the tank. Their adventure didn’t end there.
What Went Wrong With Surprise Ride On Shark Tank?
The Sharks had concerns. They felt the valuation was too high. The company was still new. They did not have enough sales to match the valuation. Some Sharks did not agree with their spending plans. The $40,000 for marketing seemed risky. The sisters could not convince the Sharks fully. This made it hard for them to secure a deal. Robert Herjavec was ready to invest. But the sisters wanted better terms.
They asked for a lower equity percentage. This led to Robert pulling back his offer. Timing was also an issue. The company needed more time to prove itself. These reasons led to them leaving without a deal.
Product Availability
Surprise Ride offers unique subscription boxes. Each box has books, activities, and crafts. The goal is to make learning fun. The boxes are carefully curated. They are designed to teach kids new skills. Parents love the convenience and creativity. The boxes are available online. Customers can visit the Surprise Ride website to subscribe. The subscription costs $24.99 to $29.99. Customers can choose monthly or yearly plans.
The boxes are also available in Michael’s craft stores. This makes it easy for parents to buy them in person. The company continues to grow. They keep adding new themes and activities.
Conclusion
Surprise Ride’s journey on Shark Tank was tough. They faced questions and challenges. They did not get a deal on the show. But this was not the end. They worked hard and found success. Kevin O’Leary helped them later. This led to more growth. Today their boxes bring joy to many kids.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
