TA-TA Towels Net Worth Shark Tank Update 2025

Sweating is a problem for many people, especially during hot weather or while working out. 

To address this issue, Erin Robertson developed a novel product called the Ta-Ta Towel, a special towel that is made to catch breast sweat and provide comfort and support. 

Erin presented her idea to the Shark Tank Season 10 to expand her business, asking the Sharks for $200,000 in exchange for 10% equity, which would value her company at $2 million. The Sharks were interested but had many questions. Did the entrepreneur get a deal on Shark Tank? Check out our TA-TA Towels update to find out!

TA-TA Towels Net Worth Shark Tank Update 2025

Erin Robertson asked for a $200,000 investment in exchange for 10% equity in her company. This meant she valued her company at $2 million. She made a deal with Lori for $200,000 in exchange for 40% of her company. This new deal valued her company at $500,000. After the show aired, Ta-Ta Towel saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Ta-Ta Towel is about $805,000.

As for the TA-TA Towels update, Erin Robertson’s Ta-Ta Towel business flourished after she appeared on Shark Tank. Ta-Ta Towel has successfully grown its product line and is still operating as of today. Erin increased the brand’s popularity by introducing new products like hair towels, robes, pajama shorts, and tube tops.

The business is well-represented on social media, particularly Instagram, and it still sells its goods on Amazon and its website. Ta-Ta Towel appears to have a bright future because of Erin’s innovative approach to customer service.

Erin Robertson really landed a deal on Shark Tank! She ultimately negotiated with Lori Greiner after first requesting $200,000 for 10% equity. They came to an agreement whereby Lori would contribute $200,000 in exchange for 40% of the business. The goal of this collaboration was to assist Erin in expanding her clientele and business.

Shark(s) name	Offer & Demand	Lori Greiner	Accepted?
Lori Griener	1# $200,000 for 50% equity 2# $200,000 for 40% of equity	1# $200,000 for 15% of equity stake 2# $200,000 for 20% of equity stake 3# $200,000 for 30% of equity stake	Yes
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

TA-TA Towels Shark Tank pitch

Erin Robertson invented the Ta-Ta Towel to address a frequent issue that women face: breast perspiration. She wanted to provide a remedy because she had gone through this agony herself. But it wasn’t an easy path. Erin had difficulties creating a product that was not just practical but also cozy and fashionable. She put a lot of effort into making a towel that ladies would wear with confidence, and when she presented her concept to Shark Tank, her perseverance paid off.

Erin confidently showed the use of the Ta-Ta Towel during her Shark Tank pitch. She showed the Sharks how to use the towel during downtime or after taking a shower. Erin clarified that the towel’s reversible design and soft terry fabric make it comfy and absorbent. She disclosed that her manufacturing costs are approximately $22 and that each towel sells for about $45 per unit.

Erin emphasized her remarkable sales numbers, stating that her website generated over $1 million in sales within the previous 12 months. Keep reading our TA-TA Towels update to see what happens next!

Regarding the Ta-Ta Towel, the Sharks had a lot of questions. 

Kevin inquired about the patent. Erin replied that she has a patent and a trademark registered in the US and China.

Robert Herjavec asked about the price and the cost of the product. Erin replied that the originals sell for $45 and the maternity sells for $50. It cost $24 to make. 

Sharks further asked about the sales. Erin replied that she did $1.1 million in the last 12 months. 

Mark Cuban asked, Why do you need a shark if your sales are so high? Erin clarified that most of her sales resulted from a social media viral moment, proving that she required help to maintain development.

What are your plans for future sales, asked Kevin O’Leary. Erin talked about her marketing plans, but could not persuade him completely.

Robert Herjavec asked, What are your plans for growth? Erin’s response gave him her growth vision, but she didn’t go into enough detail to meet his needs.

The only shark that truly showed interest in Erin’s product was Lori Greiner. She recognized its business potential and valued the inventiveness that went into it. Erin first attempted to negotiate a lower amount, but Lori offered $200,000 for 40% equity. They finally agreed on the deal. 

As they thought the investment was too dangerous, other Sharks, including Kevin, Mark, Robert, and Barbara, voiced their worries about Erin’s business plan and withdrew.

Product Availability

The Ta-Ta Towel is a novel product that absorbs perspiration and offers comfort. It is reversible and has a silky terry cloth design. The towel may be bought on Amazon and the Ta-Ta Towels website Ta-Ta Towels. With a price tag of about $45, it’s a cost-effective choice for many women seeking to stop their breast perspiration. With new products that appeal to a wider market, Erin has increased the range of products she offers.

Conclusion 

Shark Tank’s Ta-Ta Towel has had an incredible journey. Besides landing a deal, Erin Robertson’s product took off after the broadcast. Ta-Ta Towel is in a strong position for future success because of its expanding clientele and new products. It’s interesting to consider what innovative things Erin might introduce next as the business grows. Stay tuned for more journey updates on Ta-Ta Towel!