In this super exciting episode of Shark Tank, we met with John Sorial, who founded TaDah. It’s a food-making company that makes convenient modified versions of traditional East Mediterranean snacks. The unique thing about the product is that the food is packed in a specific type of falafel popper, which is gluten-free.
TaDah foods benefit those living away from their homes, and now they can enjoy the best tastes with this product. The founder of the company joined the show in Season 11, Episode 01, and was seeking to get a deal.
The sharks involved were Lori Greiner, Mark Cuban, Robert Herjavec, Kevin O’Leary, and Daniel Lubetzky. Let’s see if the company can manage to inspire the investors. Could the entrepreneur close a deal with any shark? If you are curious about the result, read the article.
TaDah Net Worth
John Sorial asked for a $300k investment in exchange for 10% equity in his company. This meant he valued his company at $3 million. He made a deal with Daniel Lubetzky for $500k in exchange for 25% of his company. This new deal valued his company at $2 million. After the show aired, TaDah saw a big increase in website traffic, sales, and social media exposure. With an estimated 15% yearly growth rate, the current net worth of TaDah is about $4.17 million.
TaDah Shark Tank Update
TaDah specializes in making delicious quality foods. These foods are a fantastic alternative to tasty meals of the East Mediterranean. The products are chickpea wraps, fully stuffed with fresh herbal ingredients. TaDah offers a variety of flavors of falafel foods, and it’s a breeze to cook in a pan. Sometimes, we are bored of eating the same food in our kitchen.
TaDah foods are the best option in these situations. It also provides a chance for a better taste experience for those living away from their homeland because it’s a quick way to prepare a delicious meal. The company has gained a lot of popularity and is delighting its customers.
What Happened to TaDah After Shark Tank?
After TaDah’s appearance on Shark Tank, the company witnessed impressive growth in exposure and sales. Their products have reached many stores, resulting in massive revenue. The company is making over $4 million yearly now. That’s quite impressive.
Did TaDah get a deal on Shark Tank?
Yes, the company remained successful in making a deal with the guest shark, Daniel Lubetzky. He offered $500,000 for a 25% equity stake, and the founder accepted it.
| Shark(s) name | Offer | Demand | Counteroffer | Accepted? |
| Robert Harjavec | Out | N/A | N/A | No |
| Lori Greiner | Out | N/A | N/A | No |
| Kevin O’Leary | Out | N/A | N/A | No |
| Daniel Lubetzky | $500,000 | 25% stake | $500,000 for 25% equity | Yes |
| Mark Cuban | $300,000 | 20% stake + $500,000 line of credit | N/A | No |
Founder and Backstory
John Sorial is the founder of TaDah company. He is from Washington, DC, and is the son of an Egyptian immigrant. Before developing his own company, he got a degree in chemical engineering from Johns Hopkins University and worked in corporate business. He is a food lover who grew up eating his motherland’s special meals.
So when they moved, they had to leave behind their favorite foods. This was the point that hit John, and he realized he needed to find a solution. He came up with inventing TaDah falafel poppers with an incredibly delicious taste. It’s a convenient version of traditional Eastern food inspired by international flavors we love. You need to open a frozen pack of TaDah wrap and fry it. So, in this way, you can savor the best meal in no time.
Pitch and Initial Presentation
The founder of TaDah, John, appeared on the show and presented his business model. He was seeking $300,00 for the equity of a 10% stake in his company. John started the presentation and talked about his background to make the company. He further explained the product’s unique properties and tried to impress the sharks.
Discussion on Pitch and Offers
After the presentation ended, the entrepreneur handed out the sample products to each of the investors in the panel. The sharks liked the taste and quality of the food wraps. Lori said that it tasted like just a freshly prepared meal. First, all the investors appreciated the ideas and considered making offers for the company. Later on, when the discussion started, they learned some significant issues with the business.
The founder said he had a problem with his partner, who needed help to keep up with the demand. Sales hit a low of $1 million, down from $2.3 million. Also, he controls just 25% of the company after selling 75%. They were also concerned about the 25% of the distributed profits given to non-profit organizations. Too many aspects made the sharks dissatisfied, resulting in 3 of them dropping out.
Negotiation and Final Deal
When it came to investing in the company, only two sharks were ready to do so. After heaving a heartfelt conversation, Daniel offered $500,000 for a 25% equity in the company. John wanted another kind of deal, so he made a counteroffer of $500,000 for a 25% stake and a $500,000 line of credit.
Considering this scenario, Mark also offered $300,000 for 20% equity and a $500,000 line of credit. Upon further consideration, John accepted Daniel Lubetzky’s offer, and that’s how TaDah ended his journey on the show.
Challenges and Motivations
As for the challenges, it took a lot of work for the new company to stand out in the competitive market. Gaining recognition among customers was also a significant challenge for the entrepreneur to overcome. A lot of research work needed to be done to come up with a unique food product.
It was necessary to use the finest ingredients to ensure the product was healthy and tasty. Despite all these hurdles, John was driven by his passion to make high-quality food. His love for delicious food and dedication to facilitating the people kept him going. He also believed in his cooking skills and decided to make his own food brand.
Product Availability
Regarding retail distribution, the products are now available in Whole Foods stores and other various marketplaces. Customers can also get them through the company’s official website. Its retail price is $7.99, and you can easily purchase it online.
As for potential impact, TaDah falafel poppers significantly impacted the food industry. This company offers convenient and plant-based options for people looking for tasty snacks or meals. The product has the potential to contribute to a sustainable food culture. TaDah wraps are packed in gluten-free poppers, which is an excellent step for a positive impact on the environment.
Conclusion
TaDah had an impactful journey on Shark Tank. The entrepreneur managed to close a deal with Daniel Lubetzky. He is a passionate businessman determined to grow his business with this partnership.
Hi, I’m Izza Habib, a Nutritionist and an avid writer. My focus? Crafting captivating blogs and articles on the exhilarating episodes of Shark Tank. I love unraveling the unique stories of aspiring individuals navigating the high-stakes world of Shark Tank— from groundbreaking products to pitch-perfect presentations. As a blogger, I’m committed to sharing the excitement behind each episode, highlighting the ingenuity, passion, and strategic negotiations that shape the entrepreneurial landscape. Join me on this thrilling journey into the dynamic world of Shark Tank! Read more About me.