Feeding a baby can be a beautiful bonding experience, but it’s not without challenges. For many parents, bottle-feeding requires constant use of both hands, leaving little room for multitasking. This can make it difficult to soothe your baby, read them a story, or even just enjoy a meal with family. Martin Hill, a father who experienced these struggles, decided to create a solution.
Enter The Beebo, a hands-free bottle-feeding device designed to make life easier for parents. Martin came up with this idea in his garage, inspired by his own challenges while feeding his son.
He pitched his product in the very first episode of Shark Tank Season 7, seeking $200,000 in exchange for 20% equity in his company. The pitch showed off the simplicity and effectiveness of The Beebo, impressing the Sharks and viewers alike. Did the entrepreneur get a deal on Shark Tank? Check out our THE BEEBO update to find out!
THE BEEBO Net Worth Shark Tank Update 2025
Martin Hill asked for a $200,000 investment in exchange for 20% equity in his company. This meant he valued his company at $1 million. He made a deal with Lori Greiner and Ashton Kutcher for $200,000 in exchange for 30% of his company. After the show aired, The Beebo saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Beebo is about $6.8 million.
After its appearance on Shark Tank, The Beebo gained significant attention. Although Martin initially agreed to a deal with Lori Greiner and guest Shark Ashton Kutcher, the deal ultimately did not materialize. However, this setback didn’t stop The Beebo from thriving.
In March 2021, The Beebo was acquired by a corporate holding company called Better Family, which specializes in baby products. Better Family manages multiple brands and generates about $5 million in annual revenue across its portfolio. The acquisition allowed The Beebo to reach more parents, thanks to Better Family’s resources and established distribution channels.
As of today, The Beebo is still available for purchase on Amazon and other online platforms, where it continues to receive positive reviews for its convenience and functionality.
Yes, Martin Hill secured a deal on Shark Tank. Lori Greiner and Ashton Kutcher partnered to offer $200,000 for 30% equity, which Martin accepted. Their combined expertise in manufacturing and marketing was seen as the perfect fit to help The Beebo grow.
| Shark(s) name | Ashton Kutcher And Lori Greiner | Counteroffer | Accepted? |
| Ashton Kutcher And Lori Griener | $200,000 for 30% equity | N/A | Yes |
| Lori Greiner | Partnered with Ashton Kutcher | N/A | N/A |
| Kevin O’Leary | $200,000 for 33.3% equity | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
THE BEEBO Shark Tank pitch
Martin Hill’s inspiration for The Beebo came from his struggles as a parent. Feeding his baby required both hands, which made it hard to read to his child or bond in other ways. He noticed that his son enjoyed storytime during feedings. This sparked an idea: what if he could free up one hand while bottle-feeding?
Using his engineering skills, Martin developed the first prototype of The Beebo in his garage. It wasn’t an easy journey. He invested $180,000 of his own money and worked tirelessly to perfect the product. Convincing others to see the value of The Beebo was another challenge, but Martin’s passion for helping parents drove him forward.
Martin’s pitch on Shark Tank was simple yet effective. He demonstrated The Beebo, a soft, comfortable holder that rests on a parent’s shoulder, allowing for hands-free bottle feeding. The product cost about $10.86 to make and retailed for $39.95. At the time of the pitch, sales were modest at $20,000, primarily through online platforms like Amazon.
Martin asked for $200,000 in exchange for 20% equity. He explained that the funds would be used for a brand refresh and improving packaging. His clear vision for the product impressed the Sharks, leading to an engaging discussion.
Kevin O’Leary asked What are your sales so far? The entrepreneurs replied they did $20,000 since February, with projections of 18,000 units sold by year-end.
Lori Greiner questioned What’s the cost to make The Beebo, and what’s the retail price. The founders replied $10.86 to produce, with a retail price of $39.95.
Robert Herjavec asked why this product is necessary. Martin explained that not all parents find bottle-feeding easy, and The Beebo helps make the experience more enjoyable and convenient.
Lori Greiner: Liked the product’s practicality and offered $200,000 for 30% equity but asked Ashton to join her.
Ashton Kutcher: Agreed to partner with Lori, adding his marketing expertise to the mix.
Kevin O’Leary: Made an offer of $200,000 for 33.3% equity but was not chosen.
Robert Herjavec and Mark Cuban: Did not see the need for the product and went out.
Product Availability
The product is available for purchase on Amazon and other online retailers. It remains a popular choice for parents seeking hassle-free feeding solutions. Pricing is competitive at around $39.95, making it accessible for most families.
Conclusion
The Beebo’s journey on Shark Tank showcased the importance of innovation in solving everyday parenting challenges. While the deal with Lori and Ashton didn’t go through, the product found success through its acquisition by Better Family. Today, The Beebo continues to help parents worldwide, proving that a simple idea can make a big impact. We look forward to seeing how The Beebo and its parent company evolve in the future!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
