Christmas is one of the most joyful times of the year. However, many people find it stressful to get their homes ready for the season. One big challenge is finding the perfect Christmas tree. Then, there’s the hassle of transporting it, setting it up, and cleaning up after the holidays. Most of the time, these beautiful trees end up in the trash. This creates waste and takes away from the spirit of the season.
Scott Martin, the founder of The Living Christmas Company, saw this as an opportunity to bring a better solution. His company delivers live Christmas trees to homes and picks them up after the holidays. Instead of throwing the trees away, his team replants them so they can be reused every year.
Scott appeared on Shark Tank in Season 4 to pitch his business to the sharks. Scott asked the sharks for $150,000 in exchange for 30% equity in his business. Did the entrepreneur get a deal on Shark Tank? Check out our The Living Christmas Company update to find out!
The Christmas Living Company Net Worth Shark Tank Update 2025
Scott Martin went on Shark Tank asking for $150,000 for 30% of his company. This meant he thought his business was worth $500,000. He made a deal with Mark Cuban for $150,000 for 40%, lowering the valuation to $375,000. The episode was aired on November 2, 2012. The eco-friendly Christmas tree rental business later shut down. The current net worth of The Living Christmas Company is $0 in 2025.
Scott Martin’s business grew significantly after his appearance on Shark Tank. With help from Mark Cuban, Scott expanded his operations and introduced new services. He also focused on creating jobs for people in need, such as veterans and those who had been homeless or incarcerated.
In the first holiday season after Shark Tank, sales jumped to $300,000. This was a huge improvement compared to previous years. The company also became well-known for its environmentally friendly approach to Christmas. Today, The Living Christmas Company continues to grow and offers services in many areas. The trees are replanted each year, reducing waste and helping the environment.
Yes, Scott Martin secured a deal on Shark Tank. He asked for $150,000 in exchange for 30% equity. Mark Cuban offered $150,000 for 40% equity, which Scott accepted without hesitation.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $150,000 for 40% equity | N/A | Yes |
The Christmas Living Company Shark Tank pitch
Scott Martin, often called the “modern Santa Claus,” had a deep connection to Christmas trees from a young age. At 17, he worked delivering Christmas trees. He noticed that most of these trees ended up in the trash after the holidays. This saddened him and made him think there had to be a better way.
Years later, Scott came up with the idea of The Living Christmas Company. He wanted to deliver living trees, care for them during the year, and bring them back to families each Christmas. The goal was to reduce waste and offer a greener alternative. Scott faced challenges such as limited resources, a short selling season, and the need for a proper nursery. But he believed in his vision and kept working hard to make it happen.
Scott entered the Shark Tank with a bright smile, wearing a Santa hat and sporting a unique handlebar mustache. He started his pitch by sharing the story of how he was inspired to start The Living Christmas Company. He explained how his company delivers living Christmas trees to customers and picks them up after the holidays. The trees are replanted and cared for, so they can be used again the next year.
Scott asked the sharks for $150,000 in exchange for 30% equity in his business. He explained that the money would be used to build a better infrastructure, including an automatic irrigation system for his nursery. He also wanted to grow his trees from seedlings to maturity to reduce costs and improve quality. Keep reading our The Living Christmas Company update to see what happens next!
Each shark had their own questions about Scott’s business. Here’s what they asked and how Scott responded:
Robert Herjavec: He asked about the cost of the service. Scott explained that prices range from $100 to $200, depending on the size of the tree and the distance of delivery.
Barbara Corcoran: She questioned whether customers would pay such a high price. Scott explained that people are paying for the convenience and the eco-friendly nature of the service.
Mark Cuban: Mark wanted to know how Scott planned to use the investment money. Scott shared that he needed to build a proper nursery with an irrigation system and grow his own trees to control costs.
Kevin O’Leary: Kevin was concerned about the short-selling season and wondered if the business could generate enough profit.
Daymond John: Daymond asked about the potential challenges of scaling the business. Scott admitted that operating costs could increase, but believed scaling would create more efficiency.
Here’s how each shark responded to Scott’s pitch:
Mark Cuban: Mark liked the idea but had reservations. After listening to Scott explain the potential for job creation, Mark offered $150,000 for 40% equity.
Barbara Corcoran: Barbara liked Scott’s mission but felt the $33,000 net profit was too low. She decided not to invest.
Kevin O’Leary: Kevin did not like seasonal businesses. He also felt plastic trees were just as good. For these reasons, he was out.
Robert Herjavec: Robert said he did not see a strong growth potential for the business. He also decided to pass.
Daymond John: Daymond appreciated the green concept but worried about rising costs. He chose not to invest.
In the end, Scott accepted Mark Cuban’s offer without hesitation.
Product Availability
Scott’s business is still active. The company offers live tree delivery and pickup services in select areas. Customers can book their trees online through the company’s website. The prices range from $100 to $200, depending on the size of the tree and delivery location.
The service is unique because it offers convenience and an eco-friendly solution for the holiday season. Customers can enjoy a beautiful living tree without worrying about waste or cleanup.
Conclusion
The Living Christmas Company brought a unique and eco-friendly solution to the Christmas tree market. Scott Martin’s passion and hard work paid off when he secured a deal with Mark Cuban on Shark Tank. With Mark’s support, Scott expanded his business, created jobs for those in need, and doubled sales in the first year.
The company continues to grow and is known for its green approach to Christmas. It’s an inspiring story of how a simple idea can make a big impact. Keep an eye out for future updates on The Living Christmas Company as it spreads holiday cheer year after year!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
