The Natural Grip was created by Ashley Drake. She created it to address an issue. She suffered hand injuries while working out. They would bleed and develop blisters. Her workouts were uncomfortable as a result. She wished to resolve this issue. She created hand-protective workout grips. Each person’s grips are created to order. They prevent injuries and fit nicely. In Season 6 Ashley presented her concept to Shark Tank. She requested $100,000.
She provided 20% of her business in exchange. An athlete demonstrated how the grips operated for the Sharks. The grips made it painless for the athlete to perform pull-ups and hoist weights. Ashley provided the Sharks with samples. The grips were tested. The Sharks approved of the concept. They had a lot of inquiries concerning the goods. Will the entrepreneur get a deal on Shark Tank? Check out The Natural Grip update to find out!
The Natural Grip Net Worth Shark Tank Update 2025
Ashley Drake went on Shark Tank asking for $125,000 for 25% of her company. This meant she thought her business was worth $500,000. She made a deal with Kevin Harrington and Robert Herjavec for $125,000 for 25%, keeping the same valuation. The episode was aired on November 7, 2014. The hand protection grips for athletes later shut down and are no longer in business. The current net worth of The Natural Grip is $0 in 2025.
The Natural Grip Shark Tank Update
Ashley put a lot of effort into expanding her business. She and Robert Herjavec completed the deal. The Natural Grip had some success after the Shark Tank. The product was well received. During their workouts, it helped keep their hands safe. The business sold a lot of grips. Ashley made every effort to grow her company.
However, it was insufficient. Sales began to decline. The business was unable to continue expanding. The Natural Grip shut its business before the end of 2018. Ashley was a tenacious businesswoman. She did her best. But her business failed. The Natural Grip is no longer in operation today. The product is no longer available.
Yes Shark Tank gave The Natural Grip the deal. Ashley requested $100,000 in exchange for 20% of her business. She received a better offer from Robert Herjavec. In exchange for a 25% stake, he offered her $125,000. Ashley made a wise choice with this offer. She thought Robert might assist her in expanding the company. Ashley decided that Robert would be her shark. The bargain pleased her. She thought that was the best decision for her business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $100,000 for 30% equity | $125,000 for 25% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | $100,000 for 40% equity | $100,000 for 33% equity | N/A |
| Mark Cuban | Out | N/A | N/A |
The Natural Grip Shark Tank pitch
Ashley Drake has a passion for exercising. She was athletic. But she had an issue. Her hands were always hurting while she worked out. She would sustain wounds and blisters. After performing pull-ups or lifting weights, her hands would bleed. She found it difficult to train as a result. She required a remedy. Ashley attempted to wear gloves. She didn’t employ them. Gloves were unpleasant and heavy. Something better was what she needed.
Ashley made the decision to design her own product. She created precisely fitted training grips. They remained there and shielded her hands. The Natural Grip is the name she gave her product. It was an easy and efficient fix. Each person’s grips were manufactured to order. They provide a firm grip by encircling the hands.
It was difficult to create The Natural Grip. Ashley had a lot to deal with. She tested several materials for a long period. She required the grips to be both comfortable and firm. She wished for their longevity. Ashley created a lot of designs. She continued to refine the product.
Getting others to know about her goods was another difficulty. Ashley was a proponent of the Natural Grip. She thought a lot of athletes might benefit from it. However, marketing her goods proved challenging. To market her grips, she had to put in a lot of effort. She began using distributors to market them. She was able to contact more clients as a result. Ashley remained resolute in spite of the difficulties. She sought to address an actual issue facing athletes. She got to Shark Tank as a result of her diligence.
Ashley walked confidently into Shark Tank. She was accompanied by an athlete. The athlete demonstrated its operation using The Natural Grip. The athlete lifted weights and performed pull-ups. The athlete’s hands were shielded by the grips. The Sharks kept a tight eye on it. They observed the effectiveness of the grips. Ashley expressed her motivation for making the product. She told her own narrative. She disclosed her injuries to the Sharks. She said that the grips resolved her issue.
Ashley then discussed her company. “I sold more than 13,000 units in a year,” she claimed. The cost to create each unit was $4.43. Distributors purchased them from her for $10 apiece. Ashley said that prior to appearing on Shark Tank she had sold $178,000. She sold her grips via a distributor strategy. She sold a lot of units as a result.
Her proposal was heard by the Sharks. They found the product appealing. However, several Sharks choose not to make an investment. Lori Greiner was the first to go. Although she said they weren’t for her, she liked the grips. Kevin O’Leary left as well. He said that he did not think the company was growing sufficiently. The next person to go was Mark Cuban. “The product was good but it wasn’t a big opportunity,” he remarked.
Daymond John and Robert Herjavec were left. The Natural Grip piqued their curiosity. Their bids were in conflict. Ashley had to choose between the two offers.
The Natural Grip raised a lot of issues for the Sharks. They were curious to know how it operated. Ashley gave a thorough explanation of the product. The grips were customized to fit the hands of each individual. They were wrapped around the hands and were fashioned to order. The grips were strong and stayed in place during workouts. They prevented cuts and blisters. The product’s simplicity and effectiveness pleased the Sharks.
The Sharks enquired about sales as well. Ashley gave her phone numbers. Over 13,000 copies were sold by her in a single year. The price per unit was $10. The cost to create one was $4.43. Ashley’s sales before Shark Tank totaled $178,000. The profit margins pleased the Sharks. The figures were deemed favorable.
Daymond John enquired about licensing. He recommended collaborating with well-known companies like Reebok. This might expand the audience for The Natural Grip, he suggested. The Sharks also enquired about the product’s market. They were interested in whether it could expand. They claimed that athletes may benefit from the product. They pondered if it would be more appealing to a wider audience.
The Sharks discussed the contest. They claimed that different hand grips were available. A few of these items were less expensive. How was The Natural Grip different? Ashley said that her item was built to order. According to her, it was superior to other grips. She thought her product was special.
The Natural Grip received varying reactions from the Sharks. “No,” answered Lori Greiner. Although she found the product appealing, she didn’t think it was a suitable match for her. Kevin O’Leary declined as well. He thought the market for the grips was too small. Mark Cuban left as well. The product was nice but there wasn’t much of an opportunity, he added.
Daymond John and Robert Herjavec remained intrigued. The initial offer was made by Robert. In exchange for 30% stock, he promised $100,000. Daymond offered something else. He made an offer of $100,000 for 40% ownership. Daymond stated that he may assist Reebok with the product’s licensing. He thought this might aid in the expansion of the business.
Robert returned with an improved proposal. He made a 25% ownership offer of $125,000. This was a smaller equity stake and a larger investment. Daymond also made a fresh offer. He offered $100,000 for 33% equity. Ashley had to choose between the two offers.
Robert’s offer was accepted by Ashley. She thought it was the finest offer for her business. She appreciated Robert’s passion for the item. He was known as the “sporty shark.” Ashley thought he might assist her in developing The Natural Grip.
What Went Wrong With The Natural Grip On Shark Tank?
The Natural Grip got off to a strong start following Shark Tank. Ashley put a lot of effort into expanding the company. She and Robert Herjavec completed the deal. Sales of the product were strong for a period. People found the grips appealing. They said that the grips prevented injury and performed effectively.
But the business had problems. Sales began to decline. The product had a modest market. It was mostly for sportsmen who engaged in strenuous exercise. Reaching additional clients was challenging as a result. There was rivalry for the business as well. Other hand grips were available for purchase. Some of these goods were more well-known or less expensive.
Ashley made every effort to expand her company. But it was insufficient. Natural Grip closed its doors before the end of 2018. Ashley put forth a lot of effort but she was unable to sustain the business. The product isn’t available anymore.
Product Availability
One of a kind was the Natural Grip. It was designed specifically for each individual. The grips were pleasant and firm. They did not move while working out. They were therefore a fantastic option for athletes. The product assisted in avoiding cuts and blisters. It made it possible for individuals to train painlessly.
The Natural Grip was accessible online while the business was operating. It was available for purchase on the business’s website. Distributors were also used to sell the grips. Units cost $10 each. For a personalized item, this was a fair price.
The Natural Grip is no longer accessible. In 2018, the business closed. Those who enjoyed the product must find alternatives. The online store and website are no longer operational.
Conclusion
On Shark, the Natural Grip got off to a great start. Ashley Drake developed a product that addressed a genuine issue. Robert Herjavec gave her a bargain. However, the business was unable to thrive despite the backing of Shark Tank. Sales were not sufficiently high. The market was too small. The business closed its doors in 2018.
Ashley’s experience demonstrates the challenges of expanding a firm. Even though The Natural Grip is no longer in use, it had a significant influence on Shark Tank.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








