In this thrilling episode of Shark Tank, Steve Gray, the founder of The Peep Show, brought his unique business idea. He makes an innovative product for bird lovers. With the help of The Peep Show, you can watch the birds from your phone or computer.
It is the best way to observe birds up close. The entrepreneur joined the show in Season 15, Episode 14, and presented his product in front of investors. The sharks involved were Lori Greiner, Mark Cuban, Robert Herjavec, Kevin O’Leary, and Barbara Corcoran.
Did the entrepreneur get a deal on Shark Tank? Check out our The Peep Show update to find out!
The Peep Show Net Worth Shark Tank Update 2025
Steve Gray asked for a $250k investment in exchange for 20% equity in his company, The Peep Show. This meant he valued his company at $1.25 million. After failing to secure a deal on the show, the current net worth of The Peep Show in 2025 is about $750,000. After the show aired, The Peep Show saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Peep Show in 2024 is about $750,000.
The company is still in business. So basically, since there are big brands selling birdhouses with cameras inside, Steve’s business has the potential to take off and become scalable. It is a unique concept that taps into the growing interest in birdwatching and connecting with nature.
The company got a lot of attention and recognition from the show. It is awesome to see how the business got a big boost in visibility, and Steve got a major spotlight on him after his pitch on Shark Tank. This kind of exposure can do wonders for his brand and open up new growth opportunities.
The company failed to secure a deal on the show. The entrepreneur could not manage to convince the sharks to invest in his product. Keep reading our The Peep Show update to see what happens next!
| Shark(s) name | Offer | Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A | N/A |
| Lori Greiner | Out | N/A | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A | N/A |
| Mark Cuban | Out | N/A | N/A | N/A |
The Peep Show Shark Tank pitch
Steve Gray, the founder of the Peep show business, was born in Fairbanks, Alaska, and moved to Seattle directly after graduation. The summer after college, he worked as a tour guide for Seattle-based Holland America Line, taking guests around his home state and occasionally pointing out birds along the way.
The employment required him to be in Seattle, and after surviving 22 years of chilly winters, it was easy to fall in love with a city that was always green. He eventually left Holland America to pursue a career in advertising and was about to retire early when he established The Peep Show. He established this business in 2023.
When he was little, his father used to make birdhouses from where he got the idea of designing a unique type of birdhouse. Also, Steve’s father wanted to view the birdhouse, so he installed a camera inside it. When Steve saw that many people wanted to watch the birds, he came up with the concept for the peep show.
In terms of problems, Steve had to find the proper material for quality and pricing, so he would sell his brand effectively. It was hard to develop a new company in this competitive market. However, he was determined to overcome difficulties and expand his business.
Steve entered the Shark Tank and asked for $250,000 for 20% equity from the Sharks. He explained to the Sharks about his business. It is a birdhouse with a camera in it. Steve showed off the product to the sharks and demonstrated the structure, the manufacturing process, and all the incredible features of this bird lover’s dream product.
He said now you can view those beautiful feathered friends anytime you want. It is seriously a fantastic product for people who love birds.
When the pitch ended and the entrepreneur presented the sample products to the sharks, they were digging these unique birdhouses. They appreciated all about the design and the whole concept. When it came to the discussion, Mark asked about the sales.
The entrepreneur said he launched this product just 3 months ago and has already racked up a whopping 28,000 sales. Talk about a startup on the rise. Lori was always curious about the backstory and wanted to know how it all started. Turns out, Steve, the mastermind behind it all, is a bird lover himself and got inspired by his dad, who used to design birdhouses too.
Steve saw how people were craving a peek into bird activities, so he came up with this genius company. Then it got hilarious when Kevin chimed in with his privacy concerns. It turned into a laugh riot. The entrepreneur even joked that birds might sue him. But in the end, no deal was sealed on the show.
Kevin felt like he didn’t fit in with the product, so he decided to bow out. Robert, on the other hand, wasn’t keen on getting into the animal and bird business, so he passed as well. And even Lori, who’s usually all about investing, didn’t see this business as a good fit for her.
Mark didn’t see the potential for growth and making money, so he opted out too. It seems like Barbara wasn’t feeling it either. So, unfortunately, the Peep Show didn’t manage to secure a deal on Shark Tank.
What went wrong with the Company on Shark Tank?
The sharks were intrigued by the innovative features of this product. However, they were hesitant to dive in because they thought it was still in the early stages of being a startup. They were worried about not getting their money back. Lori and Robert straight up said they’re not “bird guys.” Mark thought it was just too soon to invest in the product.
And Kevin, well, he had a lighter note to share – he thought the product was like invading birds’ privacy, so he took a pass. For all those reasons, the sharks ended up swimming away.
Product Features and Availability
The Peep Show is a birdhouse with a camera inside that allows you to view the birds all the time. The company offers a modern and stylish alternative to cheaply made houses for birds. With the peep show, you can use your phone’s camera or computer to view the birds.
Regarding retail availability, customers can order the goods directly from the company’s website. Amazon and other online retailers also carry it. Therefore, it is highly practical and available to everyone. Easy to use and only a few clicks will get them these fantastic goods. The cost of the bird housing is $199 without a camera and $299 with one. You need to pay an extra $100 for the camera.
Conclusion
Unfortunately, Steve could not secure a deal on Shark Tank. None of the investors was interested in making an offer for his product and didn’t make any deal. But Steve’s determination is truly inspiring! Despite not getting a deal, he firmly believes in the advantages and uniqueness of his product. He is not letting this setback discourage him. Instead, he uses it as motivation to keep pushing forward and grow his business.
Hi. I’m Daniyal Durrani. A CA-finalist, CPA-UK, and Master in Economics, with a decade-long business studies experience. I work as an Audit and Business Advisory Manager in a globally recognized accounting firm. I have been watching Shark Tank for a long time and have always admired the innovative business ideas. The revolutionary solutions to unaddressed day-to-day problems presented on the show used to impress me like no other thing on TV. Read more About me.
