Janna Badger and Nicki Radzely recognized a significant issue for parents. Infants frequently spill their pacifiers on the ground. The pacifiers may become soiled as a result. They must always be cleaned by their parents. This can be really annoying. Janna and Nicki wanted to find a solution. The Pop Pacifier was their creation. This pacifier is not like other pacifiers. Its design is distinctive.
It pops into a casing when dropped. The dummy is kept clean by the case. The nipple of the dummy retracts when it is dropped. This maintains it germ-free and safe. Janna and Nicki wanted to make their parents’ lives easier. They made the decision to appear on Shark Tank and pitch their product. Their goal was to get an investment. They want 5% equity and $250,000.Will the entrepreneur get a deal on Shark Tank? Check out The Pop update to find out!
The Pop Net Worth Shark Tank Update 2025
Janna Badger and Nicki Radzely asked for a $250k investment in exchange for 5% equity in their company. This meant they valued their company, The Pop Pacifier, at $5 million. They made a deal with Kevin O’Leary for $250k in exchange for 10% of their company. This new deal valued their company at $2.5 million. After the show aired, Doddle & Co. saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Doddle & Co is about $4.27 million.
After appearing on Shark Tank, Nicki and Janna made big moves. Their company changed its name. The Pop Pacifier became Doddle & Co. The company grew fast. With Kevin O’Leary’s help, they expanded their product line. They started selling teethers and gift bundles. The company also became more popular.
They earned more than $1 million in sales each year. They got into more stores. Their products were sold at places like Nordstrom and Buy Buy Baby. They also got into other stores like Pea in the Pod and Destiny Maternity. The company kept growing. They even released new products like Pop 2.0. But there were some bumps along the way. In 2018, the company faced a big issue.
JP Morgan froze their accounts. This stopped all payments and business for two weeks. Luckily, the problem was solved. The bank apologized. Doddle & Co. kept going strong. They have kept growing since then. As of 2023, the company is still successful. They continue to sell their products. Their business is still bringing in more than $1 million in revenue each year.
On Shark Tank, The Pop Pacifier did indeed land a deal. Nicki and Janna requested $250,000 in exchange for 5% of the business. They desired the funds in order to expand their company. They received a number of bids following their proposal. The initial offer was made by Kevin O’Leary. He made a 10% stock offer of $250,000.
Nicki found Kevin’s offer appealing. But there was also an offer from Lori Greiner and Sara Blakely. They proposed 20% equity in exchange for $250,000. They believed they could assist Janna and Nicki in their business endeavors. They may reach a large number of women with the merchandise. But Nicki decided on Kevin O’Leary’s offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Sara Blakely (guest shark) | $250,000 for 15% equity | N/A | N/A |
| Lori Greiner | $250,000 for 20% equity | N/A | N/A |
| Kevin O’Leary | $250,000 for 10% equity | N/A | Yes |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
The Pop Shark Tank pitch
The Pop Pacifier was founded by Janna Badger and Nicki Radzely. They both have business experience. But they had also been parents before. They were aware of the difficulty in maintaining a clean dummy. Infants frequently lose their pacifiers. They therefore become filthy. Parents must use wipes or wash them. Janna and Nicki wanted to assist in resolving this issue.
Their goal was to develop a product that would maintain the cleanliness of pacifiers. They developed the concept of a retractable nipple that maintains its cleanliness even after being dropped. They tested and refined the design for a long time. Making sure the product would function took time. But once they got it right, they were excited to bring it to market.
They knew they had a product that could help a lot of parents. They decided to launch their business on Kickstarter. They hoped to raise money and get support. In just four months, they sold 25,000 pacifiers. They made about $117,000 in sales. This early success helped them take their product to the next level. They knew they needed more help to grow the business. So they decided to go on Shark Tank. They hoped to get an investment to take their business even further.
Janna and Nicki were anxious but excited. They had a plan when they entered the Shark Tank. In order to acquire 5% of the business, they sought to raise $250,000. They discussed a significant issue at the beginning of their pitch. This problem affects a lot of parents. Infants frequently drop their pacifiers. The pacifiers become soiled as a result. Nicki and Janna described how this issue was resolved by their product.
The Pop Pacifier’s design is unique. When dropped the nipple retracts. This maintains its safety and cleanliness. Parents no longer have to wash the pacifiers every time thanks to the invention. Parents find it easier when they are out and about as well. The dummy does not need to be cleaned immediately.
Janna and Nicki also described the price of the goods. Each dummy costs $1 to construct. It costs $10. They have a healthy profit margin as a result. Janna and Nicki also disclosed their sales numbers. On Kickstarter, they have sold 25,000 units. This generated sales of almost $117,000. The pacifiers were previously available for purchase at major retailers like Nordstrom and Buy Buy Baby.
They wanted to use the sharks to help them grow even more. Making more varieties of pacifiers for infants up to 12 months old was their aim. They were aware that they could expand their company even more quickly with an investment.
After the pitch, the sharks started asking questions. Kevin O’Leary asked about the cost of the product. Nicki told him that it cost $1 to make each pacifier. Kevin asked how much they sold it for. Nicki explained that they sold each pacifier for $10. Kevin seemed happy with the profit margin. He asked about their sales. Nicki told him that they had sold 25,000 units on Kickstarter.
This brought in $117,000 in sales. Kevin liked these numbers. He asked about the market. Nicki explained that their pacifiers were sold in stores like Nordstrom and Buy Buy Baby. The product was also sold online. Kevin asked about their plans for the future. Nicki said they wanted to make pacifiers for older babies. They also wanted to expand into new markets. Kevin asked if they had a patent.
Nicki told him that the product was patented. The sharks were impressed with the product. But they still had more questions. They wanted to know how Nicki and Janna planned to scale their business. Nicki explained that they needed more funding for production and marketing. The sharks seemed interested in the product. But they wanted to know more about how the business would grow.
The pitch started to get a response from the sharks. The first person to go was Daymond John. He believed the company was overpriced. He felt that he wasn’t a suitable fit for it. Then came Mark Cuban. He declared that he had no interest in the product. He didn’t know enough about it to make an investment. He made up his mind not to offer. Nor did Lori Greiner extend an offer.
She didn’t believe she was a good fit for the product. Sara Blakely though was intrigued. In exchange for 15% shares, she offered $250,000. She claimed to be able to reach millions of ladies with the product. Sara was joined in making an offer by Lori Greiner. They proposed 20% equity in exchange for $250,000.
They thought their experience would help Nicki and Janna expand the company. But there was also an offer from Kevin O’Leary. He made a 10% stock offer of $250,000. Kevin stated that he found the product appealing and believed it had a lot of promise. Janna and Nicki had to choose which offer to take. They gave it some thought and ultimately agreed to take Kevin O’Leary’s offer. They appreciated being able to retain a larger portion of the business thanks to Kevin’s offer. Kevin was thrilled to assist them in expanding their company. The agreement was established when they shook hands.
What Went Wrong With The Pop On Shark Tank?
Not all of the sharks were interested in the deal. Daymond John was the first to drop out. He thought the valuation was too high. He didn’t think the product would be a good fit for him. Mark Cuban also dropped out. He didn’t understand the product well enough to invest. Lori Greiner also dropped out. She didn’t feel the product was right for her.
But even though some sharks said no Nicki and Janna still got a deal. Kevin O’Leary saw the potential in the product. He was willing to invest. Even though some sharks were out, Nicki and Janna made a great deal. Kevin O’Leary’s investment helped them grow their business and reach more customers.
Product Availability
The Pop Pacifier is now sold under the brand Doddle & Co. It is available in many stores. You can find it in Nordstrom and Buy Buy Baby. You can also find it in stores like Destiny Maternity and Pea in the Pod. The pacifiers are also available online. You can buy them on the Doddle & Co. website. The pacifiers are sold for $10 each. The company also sells other products like teething rings and gift bundles.
The Pop Pacifier is designed to keep the nipple clean when dropped. The nipple retracts into the case to protect it from dirt and germs. The product is for babies under 6 months old. The company plans to make new pacifiers for older babies.
Conclusion
The Pop Pacifier had a great journey. Nicki and Janna solved a big problem for parents. Their product was a success on Shark Tank. With Kevin O’Leary’s help, the company grew. They rebranded as Doddle & Co. and released new products. They faced some challenges along the way. But they overcame them and continued to grow. As of 2023 Doddle & Co. is still doing well.
The company is making over $1 million in sales each year. They continue to help parents keep their babies’ pacifiers clean and safe. The future looks bright for Doddle & Co. and its products.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








