Wired Waffles Net Worth Shark Tank Update 2025 

Starting the day with energy is a challenge for many. People often rely on coffee or energy drinks to get moving. But what if your breakfast could give you the same energy boost? 

This is the problem Roger Sullivan wanted to solve. Instead of reaching for coffee, he introduced Wired Waffles. These were waffles infused with caffeine, designed to save time and offer convenience. Roger’s idea was unique. He wanted to combine the comfort of breakfast with the power of energy drinks. 

This concept caught the attention of Shark Tank viewers during Season 4. Roger pitched his caffeinated waffles and sought an investment of $75,000 for 25% equity in his business. However, things didn’t go as planned. Did the entrepreneur get a deal on Shark Tank? Check out our Wired Waffles update to find out!

Wired Waffles Net Worth Shark Tank Update 2025 

Roger Sullivan went on Shark Tank asking for $75,000 for 25% of his company. This meant he thought his business was worth $300,000. He did not make a deal with any Shark. The episode was aired on October 5, 2012. The caffeinated waffle company shut down shortly after airing. The current net worth of Wired Waffles is $0 in 2025.

Things started well after the show aired. The episode brought attention to the product, and many people wanted to try it. Roger also worked on improving the taste of the waffles, as suggested by the sharks.

This exposure led to a deal with a private investor. It seemed like the business had a chance to grow. But by 2015, Wired Waffles went out of business. The reasons for this are not known, but the company stopped operating. As of today, Wired Waffles is no longer available, and Roger has moved on to other ventures.

Roger did not get a deal on Shark Tank. None of the sharks invested in his business. The reasons included concerns about taste, market potential, and liability issues.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Lori Griener	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Wired Waffles Shark Tank pitch

Roger Sullivan came up with the idea for Wired Waffles because he noticed a gap in the market. People often needed energy in the morning but didn’t always have time for coffee or energy drinks. He thought waffles infused with caffeine could solve this problem.

In the beginning, Roger faced challenges. The concept was new, so he had to educate people about it. He also had trouble perfecting the recipe. Making a waffle that tasted good while delivering a caffeine boost was not easy. But Roger believed in his idea and worked hard to bring it to Shark Tank.

Roger presented Wired Waffles as a solution for people who need a quick energy boost in the morning. Each waffle contained as much caffeine as three cups of coffee. He explained that the product was meant for busy individuals who wanted to save time.

He asked for $75,000 in exchange for 25% equity in his business. Roger also shared that he was in talks with a major Texas distributor for a deal worth $140,000. However, the sharks were not impressed. They had concerns about the product’s taste and market appeal. Keep reading our Wired Waffles update to see what happens next!

During the pitch, the sharks had many questions about the product.

Daymond John: He asked about the packaging and how it highlighted the product’s energy-boosting benefits. Roger explained that the packaging included information about the caffeine content.

Mark Cuban: He wanted to know about sales. Roger admitted that he had only made $1,000 in sales.

Lori Greiner: She was worried about children consuming the waffles. Roger said he didn’t see it as an issue since kids already drank energy drinks.

Kevin O’Leary: He questioned what made the product unique. Roger said it combined breakfast with energy, but Kevin wasn’t convinced.

Each shark had a different response to the pitch:

Daymond John: He went out because he felt Wired Waffles didn’t offer the convenience of energy drinks.

Lori Greiner: She was concerned about the caffeine content being unsafe for kids and called it a “liability nightmare.” She went out immediately.

Robert Herjavec: He didn’t like the taste and didn’t see the product becoming successful.

Mark Cuban: He went out for the same reason as Robert, saying he didn’t enjoy the waffles.

Kevin O’Leary: He said he would have been interested if Roger wanted to license the product. Since Roger didn’t, Kevin went out.

Without any offers, Roger left the tank without a deal.

What Went Wrong With Wired Waffles On Shark Tank?

Several factors prevented Wired Waffles from securing a deal. Most sharks found the waffles dry and unappetizing. With only $1,000 in sales, Roger couldn’t prove that people wanted his product.

Lori was concerned about children consuming a product with high caffeine content. The sharks didn’t see how Wired Waffles could compete with energy drinks, which are more convenient. These issues led all the sharks to pass on the opportunity.

Product Availability

From our Wired Waffles update research, the product is no longer available. When the episode aired, the waffles gained popularity for a short time. Roger even improved the recipe to make it taste better.

However, the company went out of business in 2015. Wired Waffles are no longer sold online or in stores. The official website and social media accounts are inactive.

Conclusion

Wired Waffles had a unique idea but faced many challenges. The pitch on Shark Tank didn’t go well, as the sharks were concerned about the product’s taste, sales, and liability risks. After the show, Roger made improvements and gained a private investor, but the company eventually shut down in 2015.

This product’s journey shows that having a good idea isn’t always enough. Entrepreneurs must also address market needs, customer concerns, and product quality. While Wired Waffles is no longer in business, its story serves as a lesson for aspiring entrepreneurs.