Yourself Expression Shark Tank Update – Yourself Expression Net Worth

Love customizable jewelry? Check out Shelby Gogulski’s fantastic collection of accessories on Shark Tank Season 7, accompanied by her brother Gordy.

They asked for $50,000 for 20% equity. Will the sharks dive into the glitzy world of Yourself Expression? Discover in our update!

Yourself Expression Net Worth

In 2023, the net worth of Yourself Expression was $250,000. It has $5 Million in annual sales revenue and has 25 to 50 employees today.

What happened to Yourself Expression after Shark Tank?

In 2018, they rebranded the company to Gracie Roze, which has not only established a substantial online footprint but has also secured a presence in numerous gift shops across various cruise lines.

Shelby and Gordy remain dedicated to expanding and enhancing their business, which now boasts an impressive annual revenue of $5 million. You can check the diverse range of Gracie Roze products on their official website.

Did Yourself Expression get a deal on Shark Tank?

No, the sharks believed that introducing an investment would impose excessive pressure on the siblings’ lives. None of the Sharks shared Shelby’s vision for licensing the charms. As a result, the duo exited the stage without securing a deal.

Shark(s) InvolvedOffer MadeDemandCounterofferAccepted?
Barbara CorcoranOutN/AN/AN/A
Kevin O’LearyOutN/AN/AN/A
Lori GreinerOutN/AN/AN/A
Mark CubanOutN/AN/AN/A
Robert HerjavecOutN/AN/AN/A

Yourself Expression Shark Tank Update

what happened to yourself expression after shark tank

Shelby and Gordy come to the Sharks with a business proposal, seeking a $50,000 investment in exchange for a 20% stake in Yourself Expression. Gordy, a ten-year-old who humorously referred to himself as his sister’s “minion,” brought some laughs from the Sharks. The duo showcased their versatile blank bases, available in different forms such as bracelets, belt buckles, flip-flops, and hair accessories, along with the accompanying charms that easily snap into these bases.

Founders and BackStory

Siblings Shelby and Gordy Gogulski present their jewelry and accessory brand, Yourself Expression. The venture started in December 2013 when, at 14 years old, Shelby’s mom challenged her to earn $200 for a pair of boots she desired. Instead of purchasing new boots, Shelby and Gordy transformed her existing pair with “boot bling,” attaching clips for quick and easy style changes.

Initial Pitch

At just fifteen, Shelby Gogulski embraced the entrepreneurial journey, holding a 33% share in the family-founded company Yourself Expression. Alongside her, brother Gordy owned a 20% stake, while their parents held the remaining ownership.

When pitching to the sharks, Shelby and Gordy showcased their innovative products, detailing a system where customers could purchase a base along with a variety of interchangeable snaps for use on different items, allowing for customizable and flexible style changes.

Queries about the Pitch

In the typical fashion, Kevin O’Leary was the first to inquire about sales during the pitch. The siblings had successfully placed their product in 90 retail stores, including gift shops and hospital stores, with projected sales of $365,000 for the year and an estimated profit of $80,000.

When asked by Robert Herjavec about their goals with the sharks, Shelby expressed a desire to enter the souvenir sector and secure relevant licenses.

While Lori Greiner praised their strategic planning, Barbara Corcoran expressed concerns about the extensive stock in their diverse offering and, citing the same reason, opted out. Kevin followed suit. Though impressed, Robert Herjavec also withdrew, believing the business might not extend beyond current retail opportunities.

Mark Cuban, foreseeing potential diversions for Shelby, chose to exit, citing concerns about adding stress to the siblings’ lives with a significant investment. Lori, agreeing with Mark, joined the other sharks in providing advice.

Shark Responses and Final Deal

Shelby and Gordy left Shark Tank without a deal but gained valuable insights for their entrepreneurial journey.

Yourself Expression Availability

Rebranded as Gracie Roze, it not only has a significant online presence but also successfully secured placements in numerous gift shops on various cruise lines. Shelby and Gordy’s unwavering commitment to business growth has resulted in an impressive annual revenue of $5 million. You can check their product offerings by visiting their official website.


Even though Shelby and Gordy faced a setback on Shark Tank, they didn’t give up. Instead, they kept working hard and making their business bigger. They’re now giving chances to stores and people who want to sell their products.

In November 2016, they even set up a booth in The Avenues mall in Jacksonville, Florida, just for the holidays. The company is still getting bigger, and it looks like it might become very successful with the help of these two talented young people who have overcome every problem, including not getting a deal on Shark Tank.

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