Let’s be honest, keeping your bedsheets clean can sometimes feel like a chore. Busy lives, packed schedules, and the hassle of frequent washing make it easy to let sheet cleanliness slide. College students, campers, and even elderly individuals may struggle to stay on top of this task.
Maxwell Cohen, a young entrepreneur, recognized this common problem and came up with a simple yet creative solution, AfreSHeet. AfreSHeet was introduced as a unique product: layered, tear-away bedsheets made from polyester. When one layer got dirty, you could simply peel it off to reveal a fresh, clean sheet underneath.
Maxwell presented his business on Shark Tank Season 7 with the hope of getting an investment. The entrepreneurs requested $100,000 for 20% equity. Did the entrepreneur get a deal on Shark Tank? Check out our AfreSheet update to find out!
AfreSheet Net Worth Shark Tank Update 2025
Maxwell Cohen asked for a $100k investment in exchange for 20% equity in his company. This meant he valued AfreSHeet at $500,000. Unfortunately, none of the sharks made a deal, and Maxwell did not secure any investment. After the show aired, AfreSHeet saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of AfreSHeet is about $0, as the product is no longer available for purchase.
After Maxwell’s appearance on Shark Tank, there was a brief spike in interest. His remaining inventory sold out quickly, likely driven by the exposure from the show. Unfortunately, the business didn’t last. Maxwell couldn’t sustain operations, and AfreSHeet went out of business shortly after the episode aired.
Today, AfreSHeet is no longer available for purchase. Despite Maxwell’s efforts to cater to niche markets like college dormitories and elderly care facilities, the product failed to gain long-term traction.
No, AfreSHeet did not secure a deal on Shark Tank. Maxwell sought $100,000 in exchange for 20% equity in his company, but all the sharks passed on his offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
AfreSheet Shark Tank pitch
Maxwell Cohen started AfreSHeet during his college years. He noticed that many students were neglecting to wash their sheets, which led to hygiene problems. This inspired him to create a product that was easy to use and solved this issue.
Maxwell’s goal was to make cleanliness accessible and stress-free, particularly for people who struggled with laundry. He envisioned his product being widely used in dormitories, summer camps, and elder care homes. However, the journey wasn’t easy. Maxwell poured $12,000 of his own money into the business and faced difficulties scaling production and finding a broader customer base.
During his pitch, Maxwell demonstrated how AfreSHeet worked. He peeled off the top layer of a used sheet to reveal a fresh one underneath, emphasizing how this simple action eliminated the need for frequent washing. Each set of sheets was fully recyclable, making them an eco-friendly option.
Maxwell revealed that he had sold 400 units so far, priced at $29.95 each. While he had spoken with retailers like Bed, Bath & Beyond, there were no firm deals. His margins were slim, and his business model lacked clarity, which became a concern for the sharks. Keep reading our AfreSheet update to see what happens next!
Robert Herjavec: “How do the sheets feel?” Maxwell admitted they weren’t as soft as traditional sheets, which Robert didn’t like.
Kevin O’Leary: “How can this be a sustainable business?” Kevin doubted whether AfreSHeet had enough demand to succeed and went out.
Lori Greiner: “Will people find these comfortable?” Lori didn’t believe customers would choose polyester sheets over softer options.
Mark Cuban: Mark went out quickly, saying Maxwell lacked a clear business plan.
Kevin O’Leary: Kevin hated the concept entirely and refused to invest.
Lori Greiner: Lori was concerned about comfort and opted out.
Daymond John: Daymond didn’t believe in the idea and went out.
Robert Herjavec: While Robert acknowledged a potential market, he couldn’t invest without proof of strong demand.
No deals were made.
What Went Wrong With AfreSheet On Shark Tank?
The sharks passed for several reasons. Many sharks, especially Lori and Robert, disliked how the sheets felt. Maxwell had only sold 400 units, which wasn’t enough to convince the sharks there was a market for the product. Mark Cuban highlighted that Maxwell didn’t have a solid strategy to scale the business or generate consistent revenue.
Product Availability
From our AfreSheet update research, AfreSHeet is no longer available for purchase. After Maxwell sold out of his inventory post-Shark Tank, he didn’t produce more sheets. The company website has been shut down, and the product isn’t listed on any major retail platforms.
Conclusion
Maxwell Cohen’s AfreSHeet tackled a relatable problem: dirty sheets and the hassle of washing them. While the concept was creative, it struggled to find a strong foothold in the market. The sharks’ feedback about comfort, demand, and scalability ultimately proved to be valid concerns, as the business couldn’t sustain itself.
Although AfreSHeet is no longer around, Maxwell’s entrepreneurial spirit remains inspiring. His experience shows how important it is to validate demand and refine a product before scaling. Perhaps his story will motivate others to keep innovating and learning from setbacks.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
