Air pollution is a growing issue that affects the air quality in our homes, filled with dust, smoke, pet hair, and allergens. Even with devices like air purifiers, many rooms still struggle to achieve truly clean air. This is especially challenging for people with allergies or asthma, as it can lead to poor sleep and other health problems.
Todd, a Dutch aerospace engineer living in New York, recognized this problem and sought to find a solution. He developed Air Tulip, a unique headboard that creates a bubble of clean air around your bed. What sets it apart from regular air purifiers is its ability to provide air that is 1,000 times cleaner right where you sleep.
AirTulip Net Worth Shark Tank Update 2025
Todd asked for a $400k investment in exchange for 4% equity in his company. This meant he valued his company at $10 million. He did not make a deal with any of the Sharks, as they were concerned about the high price point, lack of sales, and marketing strategy. This left the company valuation unchanged at $10 million. After the show aired, Air Tulip saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Air Tulip in 2025 is about $14.64 million.
Todd showcased Air Tulip on Shark Tank, asking for $400,000 in exchange for 4% of his company, valuing it at $10 million. During his presentation, he demonstrated the product’s effectiveness using a smoke machine, which impressed the Sharks. However, they raised concerns about its price, sales potential, and marketing strategy.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $400,000 for 22.5% equity$400,000 for 20% equity | $400,000 for 8% equity$400,000 for 15% equity | No |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
AirTulip Shark Tank pitch
Todd is an engineer who knows a lot about airplanes and air systems. He invented a product called Air Tulip that creates a clean space of air to help people sleep better.
To get started, Todd raised money through a crowdfunding campaign where he sold 100 units of Air Tulip for $3,000 each. This helped him see that there were people interested in his product, but he needed more money to grow his business.
When pitching his idea to Sharks, Todd explained some key points about Air Tulip:It uses high-quality filters to clean the air. It operates quietly, so it won’t disrupt your sleep. It’s great for people with allergies or asthma, as well as those who care about their health.
Todd was looking for $400,000 in exchange for a small part (4%) of his company, which meant he valued his entire company at $10 million. The investors were uncertain if his company was really worth that much.
In this situation, Barbara Corcoran asked why the Air Tulip product is better than typical air purifiers. Todd, the presenter, explained that Air Tulip creates a bubble of clean air specifically above the bed, enhancing comfort during sleep. However, Barbara expressed skepticism about the product’s price tag of $3,000, believing it was too high for most consumers, and decided not to invest.
Kevin O’Leary liked the product but thought Todd’s valuation was inflated. He made a deal to invest $400,000 in exchange for a 22.5% ownership in the company, suggesting a lower overall company value. Todd attempted to negotiate for a smaller percentage of equity, but Kevin insisted that he needed a larger share due to the risk involved.
Mark Cuban acknowledged the product’s potential but criticized Todd’s marketing approach, stating that he might not know how to effectively sell it. He recommended focusing on places like hospitals first, where air quality is particularly important. Todd agreed but mentioned that getting approval from the FDA would be slow, leading Mark to withdraw from the investment.
Robert Herjavec pointed out that Todd had no sales outside of crowdfunding and doubted whether consumers would buy such an expensive item. He chose not to invest.
Finally, Lori Greiner considered it too early to invest because there weren’t any tangible sales yet. She liked the concept but wanted to see some proof of demand before committing money, so she also decided not to invest.
A product called Air Tulip and its challenges following a pitch on Shark Tank. Todd, the creator of Air Tulip, had not sold his product in traditional stores; instead, he relied on crowdfunding platforms to generate sales.
The price of $3,000 for the Air Tulip was considered too expensive for most people, making it hard to attract a broad customer base.
Sharks felt that Todd did not have a well-defined plan to promote and sell his product effectively. Todd valued his company at $10 million, which the Sharks found unreasonable given that the company had not yet generated any revenue.
Product Availability
The price of the product is $3,000. The product features HEPA filters, carbon filters, and pre-filters, suggesting that it is likely an air purification system. Initially available through crowdfunding, it is now possibly sold directly from the company’s website, although it is uncertain if that website is still active.
What Happened To The AirTulip After Shark Tank?
As of today, it’s unclear what has happened with Air Tulip. There has been little recent activity on the company’s website and social media accounts. Todd may have shifted the focus of his business to medical or industrial uses, as suggested by the Sharks during the show.
Conclusion
Air Tulip was a unique and creative product that offered something special but didn’t appeal to a wide audience. Although the person behind it, Todd, had strong engineering abilities and created an impressive technology, he struggled with the business side of things, particularly in how to market and sell the product effectively.
When Todd presented Air Tulip to Sharks, they appreciated the technology but were concerned about how it would perform in sales and what price it would be sold at. Kevin O’Leary, one of the Sharks, made Todd an offer to invest, but Todd was not willing to give up enough ownership of his company in return for the investment. As a result, he left the pitch without securing any funding.
So, could Air Tulip have become successful with the help of a Shark? It’s possible, but without a solid plan for selling the product, it remained an interesting concept that never really got off the ground.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
