Many people who wish to stay away from sugary sodas and artificial flavors of sparkling water may find it difficult to find natural, healthful beverages. For people who like a refreshing yet natural beverage, most sparkling water products on the market either employ toxic sugars or provide bland, uninteresting flavors.
Paul and Maddie Voge took over at that point. Aura Bora, a herbal sparkling water manufactured from natural fruits, flowers, and herbs, was the product of a husband and wife team that revolutionized the game. Offering a healthier substitute with distinctive, reviving flavors devoid of artificial ingredients was their aim.
They came to Shark Tank to pitch their company in Season 12, requesting $150,000 in exchange for 5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Aura Bora update to find out!
aura bora Net Worth Shark Tank Update 2025
Paul and Maddie Voge asked for a $150k investment in exchange for 5% equity in their company. This meant they valued their company at $3 million. They made a deal with Robert Herjavec for $200k in exchange for 15% of their company. This new deal valued their company at $1.33 million. After the show aired, Aura Bora saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Aura Bora is about $1.95 million.
Aura Bora Shark Tank Update
After its participation in Shark Tank, Aura Bora flourished. Today, the business is still doing well and has grown a lot since its proposal. With its distinctive sparkling water now accessible in all 50 U.S. states and over 1,200 retail outlets, the brand is becoming more and more well-known in the beverage industry. Customers now have additional options to buy their drinks because they have expanded their internet presence.
Aura Bora has drawn in new investors and increased its distribution. Actor Scott Eastwood, musician Marley Williams, and venture capital firm Balanced Breakfast have all contributed an additional $2 million to the startup. Aura Bora is currently worth an astounding $20 million, demonstrating that their distinctive product and strong business model have paid off.
Yes, Aura Bora was successful in landing a Shark Tank transaction. Even though their product caught the attention of several sharks, Robert Herjavec was the one who finally completed the purchase. After some haggling, Paul and Maddie accepted Robert’s offer of $200,000 for 15% equity instead of their initial demand of $150,000 for 5% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | 1# $150,000 for 12% equity 2# $200,000 for 15% equity | $200,000 for 10% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $150,000 for 5% equity + a royalty of 5 cents per can until $300k is paid. | N/A | No |
| Daniel Lubetzky | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Aura Bora Shark Tank pitch
Seeing a void in the sparkling water industry, Paul and Maddie Voge founded Aura Bora. They aimed to provide something natural and revitalizing because most sparkling waters had either chemical components or dull flavors. They started experimenting with unusual flavor combinations that were both delicious and healthful after being inspired by the concept of incorporating herbs, fruits, and flowers into sparkling water.
Getting consumers to test their new product in a competitive market and scaling production to meet demand were two of the standard startup hurdles they faced. They persevered and succeeded because they were driven to create something genuinely unique.
Paul and Maddie presented the aura of Bora as a novel herbal sparkling water. Their product had no calories, no sugar, and no artificial sweeteners, in contrast to other drinks available on the market. They clarified that the water’s distinct and revitalizing flavor came from the use of only natural elements, such as fruits, flowers, and herbs.
By the time they made their pitch, the pair had already generated $200,000 in sales and were selling Aura Bora in almost 500 locations. They planned to use the money to grow even more, expecting that they would exceed $500,000 in revenue by the end of the year and possibly $2 million the following year. They requested 5% stock for $150,000.
Kevin wanted to know how they would get distribution in the most crowded beverage market. The founders responded that they are already working with the two largest natural food distributors in the country. They are available in 480 stores.
Kevin further asked about the sales. The founders replied that they did $200,000 in sales.
Kevin O’Leary enquired about their profit margins. According to Paul and Maddie, they create a can for $0.57 and sell it to vendors for $1.15, which gives them a 50% profit margin.
Daniel Lubetzky questioned the ownership of the country. The founders revealed they raised $700,000 through investments and own 74% of the company.
Mark Cuban finally left because he couldn’t keep up with the high-volume stock demands as the firm grew.
Lori Greiner left because, although she liked the product, she wasn’t convinced enough to invest.
Daniel Lubetzky also left, claiming that the market was too small for his preferred style of investing.
Mark Cuban walked out as well because he thought it would be difficult to scale in the beverage market, despite his admiration for the product.
Paul and Maddie weren’t happy with the royalties condition that Kevin O’Leary included in his offer. He offered $150,000 for 5% equity plus a royalty of 5 cents per can until $300k is paid.
After some negotiation, they agreed to Robert Herjavec’s final offer of $200,000 for 15% stock, despite his initial plain equity offer of $150,000 for 12%.
Product Availability
Unlike other drinks in the market, Aura Bora offers a variety of herbal sparkling water flavors. Made from actual fruits, herbs, and flowers, its flavors include unusual blends like Cactus Rose, Basil Berry, and Lavender Cucumber. A healthy substitute for unhealthy sodas, each can contain no calories, sugar, or artificial sweeteners.
Aura Bora is available for purchase on their website Aura Bora and in over 1,200 physical locations throughout the United States. Because of the company’s quick growth, its drinks are currently sold in every state in the union. The average cost of a 12-pack is about $30.
Conclusion
Aura Bora got a deal with Robert Herjavec and experienced tremendous growth because of her successful Shark Tank debut. The business has developed into a $20 million brand, acquired additional investors, and opened thousands of locations since the show.
Aura Bora has established itself in the fiercely competitive beverage industry thanks to its distinctive flavors and ingredients that are health-conscious. We expect to hear from the company in the future with even more exciting innovations and updates as it grows!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
