Behave Bras Shark Tank Update – Behave Bras Net Worth 2024 

Many women find it difficult to find a supportive bra, particularly those with larger breasts. All too well, Athena Kasvikis was aware of this. She had trouble finding bras that were both comfortable and well-fitting. She designed Behave Bras for this reason. Ladies with higher cup sizes should wear these bras. 

They offer a great deal of support even without underwires. Athena wished to support other females experiencing similar difficulties. Athena introduced the Sharks to Behave Bras in Season 13 of Shark Tank. She requested their assistance in expanding her company. Will the entrepreneur get a deal on Shark Tank? Check out our Behave Bras update to find out!

Behave Bras Net Worth 2024

Athena Kasvikis asked for a $150k investment in exchange for 15% equity in her company. This meant she valued her company at $1 million. She made a deal with Kevin O’Leary for $150k in exchange for 20% of her company.

This new deal valued her company at $750,000. After the show aired, Behave Bras saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Behave Bras in 2024 is about $990,000.

Behave Bras Shark Tank Update

Behave Bras experienced a significant increase in sales following its Shark Tank debut. These bras caught the interest of numerous women. Magazines and TV shows gave the company exposure. This made Behave Bras more widely known. The company’s sales exceeded $1 million in 2022. Behave Bras even began to be sold on the well-known retail network QVC. 

Behave Bras is still in operation as of 2024. They never stop adding fresh looks and colors to their inventory. These days matching underwear is also sold. The business is expanding, and its employees are working hard to satisfy the growing number of clients’ demands. Behave Bras’s Shark Tank debut helped it gain attention and the business is doing well now.

In terms of a Behave Bras update, Behave Bras did indeed close a deal on Shark Tank. Athena entered the Tank requesting $150,000 in exchange for 15% of her company’s shares. Kevin O’Leary made an offer when she showed the Sharks her concept and the product. He proposed $150,000 with 20% ownership.

 In an attempt to retaliate, Athena demanded 17% equity, but Kevin was unwilling to modify his offer. He explained the 20% shares by saying he could help her expand her company. Athena ultimately decided to accept Kevin’s offer. She walked away from the show with an agreement and a strategy to expand Behave Bras further.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Barbara Corcoran	Out	N/A	N/A
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	$150,000 for 20% equity	$150,000 for 17% equity	Yes
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Behave Bras Shark Tank pitch

In our Behave Bras update research, Behave Bras was founded by Athena Kasvikis because she was fed up with wearing undersized bras. She was looking for anything that wouldn’t hurt and could hold up her bigger chest. Athena was an avid soccer player, but her pain tolerance required her to wear several bras. A better approach has to exist she realized. She developed the concept of Behave Bras for this reason.

Stayz is a unique technology used in these bras. Without the need for an underwire, this aids in keeping everything in place. It improves the comfort and support of the bras. In the early going, Athena had difficulties with her business. The main obstacle was getting others to test her goods. It was difficult for people to try it on because Behave Bras was only available online.

Athena told the sharks her story when she first stepped into the Shark Tank. She described the difficulty larger-breasted ladies had in finding supportive bras. She demonstrated to the Sharks how the Behave Bras differed. The bras provided support even without the use of underwires. Athena demonstrated and described the operation of the Stayz technology included inside the bras. 

She requested $150,000 from the Sharks in return for 15% of her business. Talking about her sales she explained that Behave Bras sells exclusively online. Athena hoped the Sharks would recognize the potential in her offering and assist her in expanding her company.

The Sharks had a few questions for Athena and expressed interest in her product. They were curious as to what set the bras apart from competing products. Athena demonstrated and described the Stayz technology. The style and comfort of the bras impressed the Sharks.

When they asked about the business’s earnings Athena revealed that Behave Bras had brought in $110,000 in just a short 18 months. In addition, she disclosed to the Sharks that she had an extremely low return rate. That is rare in the apparel business. The Sharks were pleased to learn that users were satisfied with the bras and rarely returned them.

The Sharks shared their opinions upon their hearing of Athena’s pitch. A few Sharks showed less enthusiasm for the business. Daymond John, Barbara Corcoran, Lori Greiner, and Mark Cuban all declined to make an offer. Though they believed the product was nice, they didn’t think it was a suitable fit for them. But Mr. Wonderful Kevin O’Leary recognized Behave Bras’s potential. 

He was struck by Athena’s enthusiasm and the expansion of the business. Kevin immediately extended an offer. He made a $150,000 offer in exchange for 20% of the business. Kevin resisted Athena’s attempt to counter with 17% equity. He clarified that the business may expand even further with his assistance. Athena considered it for a moment before accepting Kevin’s offer. She struck a deal and left the Tank.

What Went Wrong With Behave Bras On Shark Tank?

Not every Shark was interested in Athena’s deal, even after she left Shark Tank. Daymond John, Barbara Corcoran, Lori Greiner, and Mark Cuban all declined to make offers. Their motivations for not investing differed. Not all Sharks felt the company was a good fit for them. 

Some believed that the company would take a long time to expand or that it was still too small. They thought the product was good. However, they didn’t think they were Behave Bras’s ideal companions. Kevin O’Leary made an offer because he thought the company had potential. The business didn’t lose out since Athena agreed.

Product Availability

Behave Bras are made for women who require more support because of their larger breasts. The bras are available in cups DD to I and sizes 30-38. They don’t require underwires and are cozy and supportive. The bras are comfortable to wear all day or even to sleep in thanks to the Stayz technology, which helps keep everything in place. Visit Behave Bras’s website to purchase them. 

The bras come in a variety of colors and patterns and cost approximately $75. To go with the bras, the brand also sells matching underwear. On their website, Behave Bras offers a sizing calculator. It assists clients in locating the ideal fit. For now, the company only offers online sales. But ordering and finding the correct size are made simple by their website.

Conclusion 

Athena Kasvikis founded Behave Bras with the intention of resolving an issue that many women encounter. She designed a bra that gives women with larger breasts comfort and support. She was able to close a deal with Kevin O’Leary after appearing on Shark Tank. This increased the visibility and growth of her company. 

Behave Bras has since sold more than $1 million and is still growing its product range. The business is prospering, and Athena’s diligence is showing. As they continue to satisfy their customers’ demands. We may anticipate seeing even more growth and new goods from Behave Bras in the future.