In the world of home fragrances, consumers often face a common dilemma: small candles that burn out quickly, lackluster scents, and a need to constantly replace them. This not only becomes a recurring expense but also fails to provide the lasting ambiance that many desire in their living spaces.
Recognizing this gap, entrepreneurs Trent and Chloe Mervine, along with Chloe’s twin sister Kelsey, introduced a solution that redefines the candle experience. Their company, Big Ass Luxuries, offers oversized, handcrafted candles that promise longevity, luxury, and a touch of humor. These candles are not just about size; they’re about creating a lasting impression and transforming ordinary moments into memorable experiences.
Big Ass Luxuries Candles Net Worth Shark Tank Update 2025
Trent and Chloe Mervine, along with Kelsey, asked for a $500k investment in exchange for 5% equity in their company. This meant they valued their company at $10 million. They made a deal with Lori Greiner for $250k as a loan and $250k in exchange for 12% of their company. This new deal valued their company at approximately $4.17 million. After the show aired, Big Ass Luxuries saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Big Ass Luxuries is about $6.11 million.
Their appearance on Shark Tank showcased their innovative approach to home fragrances. Seeking a $500,000 investment for a 5% stake in their company, they presented their unique product line, emphasizing quality, sustainability, and the novelty of their branding. The episode highlighted their journey, the challenges they overcame, and the potential they saw in their business. It was a pitch that combined passion, product excellence, and a clear vision for the future.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | $250,000 loan + $250,000 for 15% equity$250,000 loan + $250,000 for 14% equity$250,000 loan + $250,000 for 13% equity | $250,000 loan + $250,000 for 10% equity$250,000 loan + $250,000 for 12% equity | Yes |
| Kevin O’Leary | $500,000 for 20% equity | $500,000 for 10% equity | No |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Big Ass Luxuries Candles Shark Tank Pitch
The inception of Big Ass Luxuries traces back to a thoughtful gift received by Trent and Chloe Mervine. They were given a massive 200-ounce candle that lasted for six months. When they sought a replacement, they discovered it would cost a staggering $600.
This prompted Trent to experiment with candle-making, using YouTube tutorials and melting wax on their kitchen stove. Through trial and error, they perfected a formula using coconut-soy wax, leading to the creation of their signature oversized candles.
Their initial sales were modest, starting with local boutiques and pop-up events. However, the unique size and quality of their candles quickly garnered attention. The brand’s name, inspired by friends’ reactions, added a playful twist that resonated with customers. By the time they appeared on “Shark Tank,” Big Ass Luxuries had achieved impressive sales figures, demonstrating both demand and growth potential.
During their pitch, the Sharks had several questions about the business model and product.
Kevin O’Leary inquired about sales figures. The founders revealed that in their first year, they achieved $1.3 million in sales, followed by $2.1 million in the second year. At the time of the pitch, they had already surpassed $2.4 million in sales for the current year, projecting over $4 million by year-end.
Lori Greiner asked about the uniqueness of their candles. The founders emphasized that while many companies produce large candles, their brand focuses exclusively on oversized candles, creating a niche market. They also highlighted the use of natural ingredients and the handcrafted nature of their products.
Mark Cuban questioned their sales channels. The founders explained that 95% of their sales were direct-to-consumer through their website, with the remaining 5% from retail partnerships. They also offered sample trios to allow customers to experience scents before committing to a full-sized candle.
Daymond John expressed concerns about potential conflicts of interest, as he and his wife were involved in a hotel collection that included candles. He, therefore, opted out of investing.
Barbara Corcoran did not make an offer, citing concerns about the valuation and the structure of the deal.
After deliberation, Lori Greiner offered a deal of $250,000 as a loan and $250,000 for 15% equity. The founders countered with a request for 13% equity, which Lori accepted. Kevin O’Leary also made an offer of $500,000 for 20% equity, but the founders declined in favor of Lori’s deal.
Product Availability
Big Ass Luxuries offers two main products: the Baby Big Ass Candle (150 oz) and the Big Ass Candle (300 oz). The Baby Big Ass Candle retails for $179 and provides 300-500 hours of burn time. The Big Ass Candle, priced at $284, offers an impressive 750-1,000 hours of burn time. Both candles are made from natural coconut-soy wax, are phthalate and paraben-free, and use 100% organic cotton wicks.
Customers can purchase these candles directly from the company’s website, bigassluxuries.com. The products are also available through select retailers and boutiques. The company offers a variety of scents, including Sea Salt & Orchid, Santal & Coconut, Sparkling Paloma, and more. For those unsure about which scent to choose, sample trios are available for purchase.
What Happened To The Big Ass Luxuries After Shark Tank?
Following their appearance on Shark Tank, Big Ass Luxuries experienced a surge in popularity. The exposure led to increased website traffic and a boost in sales. The partnership with Lori Greiner provided valuable mentorship and guidance, helping the company navigate the challenges of scaling its business.
As of today, Big Ass Luxuries continue to thrive. They have expanded their product line, introduced new scents, and strengthened their online presence. The company’s commitment to quality and customer satisfaction has earned it a loyal customer base. Their candles are now a staple in many homes, known for their longevity, luxurious scents, and distinctive branding.
Conclusion
Big Ass Luxuries entered the Shark Tank stage with a bold product and an even bolder brand name. They weren’t just selling candles—they were selling an experience. With massive sizes, elegant scents, and fun, cheeky branding,
Trent, Chloe, and Kelsey brought something fresh and memorable to the candle industry. Their oversized candles offered a practical solution to the common problem of short-lived candles, while also giving customers a beautiful, long-lasting centerpiece for their homes.
Despite some Sharks being hesitant due to concerns about valuation, business focus, or potential conflicts of interest, the team secured a deal with Lori Greiner. Lori’s offer of $500,000—split between a loan and equity—gave the founders both the capital and strategic guidance they needed to grow.
The business has since gained momentum, expanded its product line, and built a strong online presence. Ultimately, the journey of Big Ass Luxuries on Shark Tank wasn’t just about getting lit—it was about lighting up a path to big-ass success.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
