One brand that addresses a prevalent issue is Lace Your Face. Many patients who have facial operations experience discomfort and skin irritation. After surgery, traditional gauze is used but it is ugly and basic. Mariella Scott and medical aesthetician Anita Sun Eisenberg aimed to develop a product that would address this issue. They want a device that has both a fashionable appearance and the advantages of compression.
Lace Your Face was their answer. This face mask has a lovely pattern and is comfortable. This reusable mask aids in the skin’s recovery following cosmetic surgery. It is intended to facilitate and beautify the healing process. The product is designed to be straightforward and user-friendly. It is a comfortable option for people recovering from surgery.
In this episode of Shark Tank, Anita and Mariella asked for $350,000 for 10% equity in their business. Will the entrepreneur get a deal on Shark Tank? Check out the Lace Your Face update to find out!
Lace Your Face Net Worth Shark Tank Update 2025
Anita Sun Eisenberg and Mariella Scott asked for a $350,000 investment in exchange for 10% equity in their company, Dermovia. This meant they valued their company at $3.5 million. They made a deal with Lori Greiner for $350,000 in exchange for 15% equity, which valued their company at approximately $2.33 million. After the show aired, Dermovia saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Dermovia is about $3.78 million.
Dermovia has grown even more after making its appearance on Shark Tank. The business changed its name to just Dermovia and increased the range of products it offered. They currently sell a range of skincare products including masks. Sales for the business increased to nearly $4 million annually. They remain successful and in operation today.
The company’s skincare and beauty mask lines have increased its consumer base. Additionally, the business sells its goods online and at retailers like Barney’s and Nordstrom. The brand Dermovia is now well-known. Their collaboration with Lori Greiner accelerated their growth. They made improvements to their product and introduced new lines like dry masks and skin care products. Dermovia’s yearly sales exceeded $3 million as of 2023.
In terms of a Lace Your Face Update update, Dermovia did indeed land a Shark Tank deal. They requested $350,000 in exchange for 10% of their company. Two offers were made to them. They were promised $350,000 by Bethenny Frankel in exchange for 30% of the company. However, Lori Greiner’s offer was superior. Lori made them an offer of $350,000 with 15% equity. Dermovia took Lori up on her offer after some haggling. They agreed to pay Lori Greiner $350,000 in exchange for 15% stock. The agreement facilitated Dermovia’s rapid corporate growth and product range expansion.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Bethenny Frankel (Guest Shark) | 350,000 for a 30% stake | 350K for a 15% stake | Yes |
| Lori Greiner | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Lace Your Face Shark Tank pitch
Dermovia was founded by Anita Sun Eisenberg and Mariella Scott. Both of them had worked in the medical and cosmetic fields. Anita is a medical esthetician and Mariella is a skincare expert. Both of them aimed to develop a product that would promote post-operative healing while preserving self-esteem. They came to the realisation that the conventional gauze used following surgery was ugly and uninspired.
Making people feel better about their appearance was not its goal. Their goal was to produce a product that was both aesthetically pleasing and useful. They aimed to produce a solution that would aid in healing in a fashionable and comfortable way. They looked at ways to combine the advantages of compression with a stunning design. After working together they created Lace Your Face.
People started using this mask as a means to appear attractive while recovering. They thought that having a product that was both aesthetically pleasing and functional would help people feel better about their recovery process. It wasn’t simple to create the product, though. They had difficulties with both design and manufacture. Additionally, they needed to develop a product that was both efficient and pleasant.
They produced a product that was both distinctive and beneficial for their target market in spite of the difficulties. They were committed to resolving the issues of discomfort following surgery and the unattractiveness of surgical masks.
Anita and Mariella confidently made their way into the Shark Tank and began their presentation. They described how Lace Your Face was created to address a prevalent issue. The product’s fashionable appearance and compressive benefits aid in post-operative recovery. They wore the masks to exhibit them. However this backfired because the sharks didn’t think the masks looked particularly good on them.
The sharks began to laugh as a result but Anita and Mariella persisted. They handed out samples to the sharks so they could try the product. They gave a brief explanation of the sales and pricing details. Lace Your Face masks price for $15 per mask and $55 for a four-pack. They clarified that it only costs $3 to make a mask and that they have an 80% profit margin on each box.
They disclosed their sales history as well. They made $150,000 when they first started the company in 2015. Their sales had risen to $450,000 by 2016 and they anticipated reaching $750,000 by 2017. Additionally they had agreements for distribution with big-box retailers like Barney’s and Nordstrom.
The sharks had many questions about the product. They wanted to know about the cost and how much the product would sell for. Mark Cuban was the first shark to ask about the financials. He was curious about how much the company had made in sales. Anita explained that a four-pack of masks costs $55 while a single mask is priced at $15. They had a high profit margin of 80% on each box of masks.
She also explained that each mask only costs $3 to produce. This means that the company was making a significant profit on each sale. They were also able to distribute their masks to major stores like Nordstrom and Barney’s. The sharks were impressed with their sales growth and the fact that they had secured a place in these big stores.However some of the sharks were skeptical about the product’s potential.
Robert Herjavec was the first to drop out. He believed that there were too many challenges ahead for the company. Mark Cuban followed him and admitted that he didn’t know much about the product. He wasn’t sure about the market for the product so he dropped out as well. Daymond John also dropped out for similar reasons. He felt that there were too many challenges in the business.
At this point Bethenny Frankel offered them $350,000 for 30% equity contingent on getting the price of the four-pack mask down to $29.99. This was a bigger offer but the founders did not want to give away so much equity. They countered with an offer of $350,000 for 15% equity. This offer was based on a potential million-unit order that they had on the table. Upon hearing this Lori Greiner jumped back in with an offer of $350,000 for 15% equity. She saw the potential in the business and believed the company could grow quickly with her help.
The Dermovia pitch elicited varying responses from the sharks. The first person to go was Robert Herjavec. He believed the corporation faced too many obstacles in the future. Mark Cuban also dropped out because he didn’t know much about the market for this kind of product. Daymond John followed and dropped out for similar reasons. They believed that there were too many difficulties facing the business.
But Bethenny Frankel offered $350,000 in exchange for 30% of the company. She requested that the four-pack mask’s pricing be reduced to $29.99 by the firm. This offer was tempting but the entrepreneurs didn’t want to give away so much equity. They countered with an offer of $350,000 for 15% equity. They thought they would be able to keep more of this deal.
They thought that this agreement would give them more control over their company.
Lori Greiner came back in with an offer of $350,000 for 15% stock as soon as she heard this offer. She thought she could help the company develop rapidly and that it had a lot of potential. Lori’s offer was accepted by the business owners. A deal of $350,000 for 15% stock was reached. Dermovia had a successful transaction that aided in the expansion of their company.
What Went Wrong With Lace Your Face On Shark Tank?
There were some difficulties with Dermovia on the Shark Tank. The sharks’ mockery of the masks’ appearance caused the first presentation to fail. However, the entrepreneurs didn’t give up and handed out samples to the sharks. They were able to convey their message more effectively. The fact that some of the sharks left because they were worried about the market and the difficulties the company was encountering presented another difficulty.
Robert Herjavec thought the business would face too many obstacles to overcome. Mark Cuban left because he didn’t know much about the product. Additionally, Daymond John thought there were too many obstacles. However the business managed to get a deal with Lori Greiner in spite of these obstacles.
Product Availability
You can buy Dermovia’s Lace Your Face masks both online and in-store. They are available on Amazon as well as at big-box stores like Barney’s and Nordstrom. The company also sells their products directly on their website. A range of masks for various skincare requirements are available from Dermovia. They have a variety of masks, including ones with healing yogurt, calming chamomile, exfoliating papaya, smoothing peptides, clarifying mulberry, and hydrating rose water.
These masks offer a posh and cozy method of face care while addressing various skin issues. The cost of the masks is $15 for one and $55 for four pieces. The brand now offers skin cycle lotions, cleansers, scrubs, and serums as part of its enlarged product portfolio.
Conclusion
Dermovia has come a long way since its appearance on Shark Tank. The company has grown rapidly and expanded its product line. With Lori Greiner’s help the company has been able to rebrand and continue its growth. Dermovia is now a successful business with annual sales exceeding $3 million. The company continues to offer innovative skincare solutions that are both effective and beautiful. We can expect even more exciting updates from Dermovia in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
