Picking up dog poop is a problem many pet owners hate. Alan Cook wanted to fix this. He invented the Brilliant Pad. This is an indoor dog potty. It cleans itself and seals waste. Alan showed his invention on Shark Tank. He asked for $500,000 for 5% of his company.
He wanted to make cleanup easier for dog owners. His product was like a food vacuum sealer but for pet waste. He hoped a shark would invest. The episode showed if the sharks thought this invention was worth the money. Will the entrepreneur get a deal on Shark Tank? Check out The Brilliant Pad update to find out!
Brilliant pad Net Worth Shark Tank Update 2025
Alan Cook asked for a $500k investment in exchange for 5% equity in his company. This meant he valued his company at $10 million. He made a deal with Lori for $500k in exchange for 5% equity, plus a $2.50 royalty per unit sold until Lori recouped her investment. This new deal maintained the company valuation at $10 million. After the show aired, Brilliant Pad saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Brilliant Pad is about $14.64 million.
In our The Brilliant Pad update research, After the Shark Tank Brilliant Pad kept growing. Lori Greiner made a deal with Alan. But the deal fell through later. Still, the company moved forward. They made new pads that soaked up more and cost less. They added a tray lip to stop spills. In 2020, the company faced problems due to the pandemic. Manufacturing slowed down.
But when things got better, they made a new product. This was called Brilliant Pad Smart. It works with a phone app. It even tracks a dog’s health by checking its waste. By 2024, Brilliant Pad was still in business. It earns more than $1 million a year.
In terms of a Brilliant Pad update, Yes Alan Cook got a deal on Shark Tank. Lori Greiner offered $500,000. But she wanted $5 per unit sold until her money was paid back. Then she would get 5% of the company. Alan asked to lower the royalty to $2.50 per unit. Lori agreed. But after the show, the deal did not work out. Alan still used the Shark Tank experience to grow his business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Alex Rodriguez | Out | N/A | N/A |
| Lori Greiner | 500,000 for 8% equity in the company plus a royalty fee of $5 per unit sold until she recouped her investment and she would take 8% equity | 500,000 for 8% equity in the company plus a royalty fee of $2.5 per unit sold until she recouped her investment. Afterward, she would take 5% equity in the business. | Yes |
| Kevin O’Leary | $500,000 loan at 11% interest for 10% equity | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Brilliant pad Shark Tank pitch
The nasty nature of cleaning dog excrement inspired Alan Cook to invent Brilliant Pad. A lot of people detest this task. He witnessed how difficult it was to maintain a tidy home when you have a dog. He reasoned that there must be a better approach. His goal was to create something simple and automated.
Alan got to work on his concept. He had a lot of obstacles. It was difficult to build a waste-sealing machine. He had to create a safe and hygienic system. He also needed to locate effective materials. The initial cost of building the product was high. He needed to raise funds to continue. Alan started an Indiegogo campaign. He was able to raise more than $110,000 as a result. It demonstrated the demand for his product. Alan worked hard to make his idea real. By 2017 he was ready to show the world.
Alan’s first product was not perfect. He had to test and improve it. He worked with customers to fix issues. He also wanted to make sure the product was eco-friendly. He kept improving Brilliant Pad until it was ready to sell. Despite the struggles, Alan believed in his invention.
Alan Cook walked into the Shark Tank ready to show his product. He explained why dog owners needed a Brilliant Pad. He said it is the first self-cleaning indoor potty for dogs. It seals waste automatically. This makes cleaning easy and keeps smells away. Alan showed how the machine works. He said it rolls up the waste just like a food vacuum sealer. He said it is safe and clean for pets and owners.
Alan asked for $500,000 for 5% of his company. He explained his business model. Brilliant Pad costs $159. This includes 27 pads. Replacement pads cost $57 to $64. He said the product is good for small dogs and puppies. Alan shared that he already sold over 1,600 units. He raised $110,000 on Indiegogo. He said the demand was growing. He wanted a shark to help him make the product bigger. Alan also shared that the product was eco-friendly. All parts can break down after use. He said this is better for the planet. He told the sharks he needed their help to reach more customers.
The Sharks had a lot of questions about the Brilliant Pad. They were curious about how the product worked and whether it could live up to the claims. Kevin O’Leary was especially interested and decided to do a smell test. He wanted to see if the product really worked. Alan explained that the pad used a roller system to automatically seal the waste into a sanitary packet. The pad quickly dried solid waste and absorbed liquids.
This feature ensured that the waste was contained and didn’t create a mess. Alan also emphasized that the material used for the sealing was biodegradable which made it an eco-friendly option. The Sharks also wanted to know about the market for the product. Alan explained that there was a strong demand for the Brilliant Pad. The IndieGoGo campaign had raised over $110000 which showed that people were willing to invest in the product.
Alan shared that he wanted to expand the product to a mass market and needed help to do that. He was hoping that a Shark could help him get the product into more homes. The Sharks also asked about the cost of production and whether it would be profitable. Alan explained that the cost to produce each unit was around $40. The selling price was $159 which meant a significant margin for the company.
The Sharks were impressed with the product but some had concerns about its potential for growth. Mark Cuban felt that the return on investment timeline was too long. He believed that it would take too long for the company to grow enough to make a profitable return. Barbara Corcoran expressed concerns about the risk involved with the business.
She wasn’t confident that the product could become a mass-market item and decided to pass. Alex Rodriguez also dropped out because the business didn’t align with his interests.
After the pitches, the Sharks began to discuss the Brilliant Pad. Kevin O’Leary showed interest in the product and even did a smell test. He was willing to offer $500,000 but he wanted it as a loan at 11% interest with 10% equity in the company. Kevin saw potential in the product but he wanted to ensure he got a return on his investment. Lori Greiner also showed interest in the product.
She believed that the Brilliant Pad could be successful but she wanted to offer a deal with different terms. Lori offered $500,000 but with a royalty structure. She proposed a $5 royalty per unit sold until she recouped her investment. After that Lori would take 8% equity in the business. Alan Cook countered her offer. He asked for $2.50 per unit instead of $5 royalty. He also wanted to keep the 5% equity.
Lori agreed to the counteroffer and they struck a deal. The final deal was $500,000 for a $2.50 royalty per unit sold until Lori recouped her investment. After that, she would take 5% equity in the company. Alan was happy with the deal and agreed to the terms.
What Went Wrong With Brilliant Pad On Shark Tank?
On Shark Tank, Alan was able to negotiate a deal with Lori Greiner, but it ultimately fell through. This was disappointing, but Alan continued on anyway. The royalty structure was the primary problem with the agreement. Until she recovered her investment, Lori had offered a $5 royalty for each unit sold. Alan’s counteroffer of $2.50 per unit was approved. But Lori and Alan were unable to agree on the terms after the show aired. Alan persisted in refining the product in spite of this setback.
Some of the Sharks were also worried about the return on investment timetable. Mark Cuban felt that the product might not generate enough revenue quickly enough to make it a worthwhile investment. Barbara Corcoran and Alex Rodriguez also passed on the deal because they did not see the potential for massive growth.
Product Availability
The Brilliant Pad is available for purchase on the company’s website and on Amazon. The product is priced at $159 for the initial unit which includes 27 pads. Replacement pads are available for $57 to $64. The Brilliant Pad is also available through other online retailers. The company continues to expand its presence and reach more customers. The product is designed for small dogs and puppies.
It offers an automatic waste-sealing system that is eco-friendly and easy to use. The Brilliant Pad is ideal for dog owners who want to make waste disposal cleaner and more convenient. The company is working on expanding the product line and adding new features such as the Brilliant Pad Smart.
Conclusion
The Brilliant Pad had a successful journey on Shark Tank even though the deal with Lori Greiner fell through. The company continued to grow and improve its product. They introduced new features such as more absorbent pads and a tray lip to prevent spills. The Brilliant Pad Smart added even more innovation with remote control via smartphone and health monitoring.
Today the company is thriving with over $1 million in annual sales. Alan Cook’s perseverance paid off. The Brilliant Pad is still going strong and showing no signs of slowing down. Future updates are sure to bring more exciting developments.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
