Elyce and Nathan Billany observed a significant issue that a lot of women encounter when swimming. When you need to use the restroom, it can be difficult to pull off a wet swimsuit. This may cause you great discomfort and annoyance. When Elyce was travelling to Jamaica she experienced this issue as well. She thought that there must be a simpler solution.
So, Byoot Swimwear was founded by Elyce and her husband Nathan. They feature buttons on the side to make it simpler for ladies to put on and take off their swimsuits. Shark Tank Season 12 saw Elyce and Nathan present their idea to the sharks. They requested $50,000 in order to expand their company. Will the entrepreneur get a deal on Shark Tank? Check out our Byoot update to find out!
byoot Net Worth Shark Tank Update 2025
Elyce and Nathan Billany asked for a $50k investment in exchange for 30% equity in their company. This meant they valued their company at approximately $166,667. They made a deal with Kendra Scott for $50k as a loan with a 10% interest rate, plus 5% equity in the company. This new deal maintained the company’s valuation. After the show aired, Byoot Swimwear saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Byoot Swimwear in 2025 is about $266,667.
Byoot Swimwear is an active company to this day. The brand-new bikini collection was introduced by the company following its appearance on Shark Tank. However, the business has also had some difficulties. They attempted to use Kickstarter to raise money after the show. Sadly, they fell short of their $35,000 target raising only $1,622.
This wasn’t enough cash to support the company’s expansion. Additionally, there isn’t much inventory of Byoot Swimwear as of 2024. It appears that their sales are not very high. It’s unclear to us if their agreement with Kendra Scott was ever sealed. The business is still striving, but there are obstacles in its way. We’ll be on the lookout for additional information regarding their future.
Byoot Swimwear did in fact land a deal. Nathan and Elyce requested $50,000 in exchange for 30% of their company. While guest shark Kendra Scott thought the idea was cool, the other sharks were not so sure. Kendra made an offer, but it wasn’t what Nathan and Elyce had in mind.
Rather than just giving money, she offered to lend $50,000. The interest rate on the loan was 10%. Kendra desired 5% of the business as well. After considering the offer, Elyce and Nathan chose to take it. They took a deal from Kendra Scott and departed the tank.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Kendra Scott (Guest Shark) | $50,000 as a loan with 10% interest and 5% equity in the business | N/A | yes |
| Mark Cuban | Out | N/A | N/A |
Byoot Shark Tank pitch
A challenge Elyce faced while visiting Jamaica gave Nathan Billany and Elyce the idea for Byoot Swimwear. Elyce struggled to pull up her damp swimsuit each time she had to use the restroom. This inspired her to design a swimsuit that would be simpler to take off.
Elyce began drawing concepts for a novel style of swimwear including buttons on the side. Women might remove their swimsuits more readily as a result. Making this concept into a functioning product was difficult. They had to make sure the design functioned properly and locate the appropriate materials among other problems. However, they persisted and succeeded in achieving their dream by founding Byoot.
Elyce and Nathan were eager to present their goods to the sharks when they appeared on Shark Tank. Elyce described the issue with swimwear that a lot of ladies have. She demonstrated to the Sharks how the Byoot Swimwear featured side buttons to facilitate removal. Elyce and Nathan informed the Sharks that in order to expand their company, they would need $50,000.
They disclosed to the Sharks that their sales to date totaled just $10,000. Elyce said that they had begun offering virtual fittings despite the challenges posed by the COVID-19 epidemic. While many Sharks were concerned about the poor sales, others paid close attention.
The Sharks asked Byoot Swimwear a lot of questions. They were curious as to why the business had only generated $10,000 in revenue. According to Elyce, Swimsuit sales were negatively impacted by the Covid-19 pandemic. However, she added that they began using virtual fits which was somewhat helpful.
The Sharks wanted to know how much the swimsuits cost to make as well. Elyce informed them that each swimsuit costs $30 to produce, with prices ranging from $59 to $120. Although the Sharks thought the swimsuit concept was cool they weren’t confident the company could take off.
Byoot Swimwear didn’t intrigue the interest of every shark. The first to leave was Barbara Corcoran. She declared that she had no desire to work in the bikini industry. Lori Greiner also withdrew stating that she did not think it was the proper investment for her. Mark Cuban believed that rather than selling swimsuits, Elyce and Nathan had to concentrate more on the virtual fittings.
He did not extend a proposal. Additionally, Kevin O’Leary left the company because he did not believe it would succeed. Shark Kendra Scott thought the idea was good. She proposed a $50,000 loan to Elyce and Nathan with a 10% interest rate and 5% ownership in the business. After giving it some thought, Elyce and Nathan agreed to the terms.
What Went Wrong With Byoot On Shark Tank?
Because of the poor sales, Byoot Swimwear did not receive many offers from sharks. The Sharks were concerned because the company’s sales were merely $10,000. The high cost of manufacturing each swimsuit also worried them. Since each suit costs $30 to produce, they are not turning a significant profit.
Because the product was so expensive to produce, the Sharks believed it would be difficult to grow the company. Furthermore, it was difficult for Elyce and Nathan to sell swimsuits during the COVID-19 pandemic. The majority of the Sharks left for all of these reasons. Kendra Scott was the only one to choose to risk it with them.
Product Availability
Byoot Swimwear produces special swimsuits with side buttons. Women can remove their clothes more easily thanks to these buttons. There are various varieties of swimsuits available such as bikinis and one-piece suits. The Byoot Swimwear website is where you can buy them online.
The cost varies according to the style from $59 to $120. There may not be many swimsuits available at the moment because the company appears to have low inventory. The swimsuits may be purchased online, but we are unsure if they are sold in stores. Going forward Elyce and Nathan intend to continue expanding their business and produce new swimsuits.
Conclusion
Byoot Swimwear’s time on Shark Tank wasn’t easy. Though they faced several obstacles, Elyce and Nathan came up with a brilliant solution to make bikinis easier to take off. Due to the company’s outrageous expenses and poor sales, the majority of the Sharks lost faith in it. However, Kendra Scott made a bargain and decided to take a chance on them.
Byoot Swimwear attempted but was unable to raise further funds on Kickstarter following the show. Even though it is still operating. The corporation is having some difficulties. Elyce and Nathan put a lot of effort into expanding the business. We’ll be keeping an eye on what happens. Can they successfully launch Byoot Swimwear? Continue to check back

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








