Curly hair can be tricky to manage. It often feels like a constant battle with frizz, dryness, or curls that just won’t behave. Many products out there claim to help but end up leaving curls stiff, crunchy, or weighed down. For people with curly hair, finding something that actually works can feel impossible.
That’s where Controlled Chaos Curl Creme steps in. It promises to make curly hair softer, manageable, and frizz-free without the stiffness other products cause. Entrepreneurs Alanna York and Maureen Emerson created this product after realizing that most haircare options weren’t solving the real problems of curly-haired individuals.
In Shark Tank Season 7, they introduced their product to the Sharks, hoping to take it to the next level. The entrepreneurs requested $50,000 for 20% equity. Did the Sharks see the potential in this miracle curl creme? Did the entrepreneur get a deal on Shark Tank? Check out our Controlled Chaos update to find out!
Controlled Chaos Net Worth Shark Tank Update 2025
Caitlin McCarthy and Maureen McCarthy went on Shark Tank asking for $50,000 for 20% of their company. This meant they thought their business was worth $250,000. They made a deal with Lori Greiner for $60,000 in exchange for 25% of the company, lowering the value to $240,000. The episode was aired in February 2016. Controlled Chaos stayed active selling curly hair products online. With steady growth, the current net worth of Controlled Chaos is estimated to be around $400,000 in 2025.
After Shark Tank, Controlled Chaos gained massive attention. The deal they secured on the show did not close. However, this did not stop the brand from growing. After their episode aired, they sold more products than ever before.
With this success, they expanded their team and even set up their own independent distribution center. Controlled Chaos grew steadily and, as of today, generated an impressive annual revenue of around $3.5 million. The product continues to gain popularity among people with curly hair. You can find it on their website and on Amazon, making it easy for customers to purchase.
Yes, the founders received an offer from Lori Greiner. She offered $60,000 for 50% equity in the company. However, after the show, the deal with Lori was not finalized.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $50,000 for 51% equity, 33% share in profits | N/A | No |
| Lori Greiner | 1# $51,000 for 50% equity 2# $60,000 for 50% equity | N/A | Yes |
| Kevin O’Leary | $50,000 for 50% equity | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Controlled chaos Shark Tank pitch
Controlled Chaos was created by Alanna York and Maureen Emerson. Both founders understood the challenges of managing curly hair. Alanna, a hairstylist, wanted to give people a solution that worked. She believed curly hair should be embraced, not controlled by harsh products.
They faced many challenges in the early days. One of the biggest problems was funding. They ran out of money to make more inventory, which meant they had to pause sales and advertising. Despite this, they kept pushing forward because they truly believed in their product.
When Alanna and Maureen walked into the Shark Tank, they confidently shared their story. They explained the struggles curly-haired people face and how their product solves these issues. Controlled Chaos Curl Creme was not just another hair product; it was a game-changer for curly hair.
They shared their sales figures with the Sharks. The product had already earned $300,000 in sales, mainly from salons. However, their sales had dropped to $85,000 in the past year because they lacked funds to produce more inventory.
The founders asked for $50,000 in exchange for 20% equity. Keep reading our Controlled Chaos update to see what happens next!
The Sharks had several questions about the product and the business:
Mark Cuban asked why the founders stopped selling. Alanna explained that they ran out of money for inventory.
Kevin O’Leary asked about their profit margins. Alanna said the margins were good but needed money to rebrand and create new packaging.
Lori Greiner asked about the potential for selling on platforms like QVC. Alanna confidently stated she had imagined herself on QVC for years.
Barbara Corcoran asked if the product could scale quickly. Alanna assured her that with the Sharks’ help, it could.
Mark Cuban did not like the idea and went out early. He felt the business relied too much on belief instead of solid strategy.
Kevin O’Leary made an offer of $50,000 for 50% equity but was not interested in anything other than the curl creme.
Barbara Corcoran offered $50,000 for 51% equity but only wanted a 33% share of the profits.
Lori Greiner liked the product’s potential and offered $60,000 for 50% equity. She believed she could help sell the product on QVC and other platforms.
In the end, the founders accepted Lori’s offer.
Product Availability
From our Controlled Chaos update research, Controlled Chaos products are widely available today. Their curl creme is a favorite among people with curly hair, and it is known for being sulfate-free and easy to use.
You can buy Controlled Chaos products on their official website and on Amazon. They are priced competitively and cater to people who want high-quality, effective solutions for curly hair.
Conclusion
Controlled Chaos Curl Creme had a memorable journey on Shark Tank. While the deal with Lori Greiner was not finalized, the company used the exposure to its advantage. Today, it is a thriving business with millions in annual revenue.
The founders’ dedication to solving a real problem for people with curly hair has paid off. Their product continues to grow in popularity, and the company seems set for more success in the future.
We will keep an eye on Controlled Chaos for more updates about their journey. Stay tuned for the latest news on this innovative brand!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
