Parents often struggle to keep their babies’ play areas clean. Play yards can quickly become dirty, making it hard to ensure a safe space for children. Recognizing this issue, Amy Feldman and Allison Costa created Coverplay. This product is a washable cover for play yards, offering an easy way to maintain cleanliness.
They introduced Coverplay on the first season of Shark Tank, seeking investment to grow their business. In this episode, they presented their solution to the Sharks, aiming to secure support for their innovative product. They sought a $350,000 investment in exchange for 15% equity. Did the entrepreneurs get a deal on Shark Tank? Check out our Coverplay update to find out!
CoverPlay Net Worth Shark Tank Update 2025
Alison Costa and Amy Feldman went on Shark Tank asking for $350,000 for 15% of their company. This meant they thought their business was worth $2,333,333. They made a deal with Barbara Corcoran for $350,000 for 40%, which lowered the value to $875,000. The episode was aired on September 6, 2009. The company is still active and continues to grow. Using the default 10% yearly growth method, the current net worth of Coverplay is estimated to be around $4 million in 2025.
After appearing on Shark Tank, the company experienced significant growth. Barbara Corcoran’s investment helped them secure placements in major retail stores and build strong ties in the hospitality industry. Their products became available in Babies R Us and on Amazon, increasing their market presence. Coverplay also established partnerships with Disney Resorts and Cruise Ships, becoming a leading provider of play yard covers in the hospitality sector.
By July 2021, the company had grown to around $1 million in annual revenue. As of today, Amy and Allison continue to focus on expanding their retail presence and launching new products, aiming to make Coverplay a household name known for safe and innovative products.
Yes, Coverplay secured a deal on Shark Tank. Amy and Allison asked for $350,000 in exchange for 15% equity in their company. After presenting their product, Barbara Corcoran offered $350,000 for 40% equity, which the entrepreneurs accepted. This partnership provided the necessary funds and guidance to help Coverplay grow and reach a wider market.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $350,000 for 40% equity | N/A | Yes |
| Robert Herjavec and Daymond | $500,000 for 65% equity | N/A | No |
| Kevin O’Leary, Daymond and Robert | $350,000 for 51% equity | N/A | No |
| Daymond John | $350,000 for 65% equity | N/A | No |
| Kevin Harrington | Out | N/A | N/A |
CoverPlay Shark Tank pitch
Amy Feldman and Allison Costa, both mothers, faced challenges keeping their children’s play yards clean. They noticed that play yards easily became dirty, posing hygiene concerns. This shared frustration led them to develop Coverplay, a washable slipcover designed to keep play areas clean and safe. In the early stages, they encountered difficulties securing funding and manufacturing resources.
Despite these obstacles, their determination to provide a practical solution for parents drove them to refine their product and seek opportunities to bring Coverplay to market.
During their Shark Tank appearance, Amy and Allison introduced Coverplay as a simple yet effective solution for maintaining clean play areas for babies. They demonstrated how the slipcover fits over standard play yards, highlighting its ease of use and machine-washable feature. The entrepreneurs explained that they had already generated $200,000 in gross revenue and secured contracts with major retailers and hospitality providers.
They sought a $350,000 investment in exchange for 15% equity to fulfill a large order and support further growth. Keep reading our Coverplay update to see what happens next!
The Sharks had several questions about Coverplay.
Kevin Harrington expressed concern about the product’s limited usage period, as babies outgrow play yards quickly. Amy and Allison responded by emphasizing the high demand for hygienic solutions in both homes and hospitality settings, suggesting a broad market potential.
Daymond John inquired about their manufacturing capabilities and how they planned to scale production to meet increasing orders. The entrepreneurs acknowledged the need for investment to enhance their manufacturing processes and fulfill large orders.
Robert Herjavec questioned the valuation of the company, considering its current revenue. Amy and Allison explained that their valuation was based on existing contracts and the anticipated growth from pending large orders.
Kevin Harrington decided not to make an offer, citing concerns about the product’s short usage period.
Barbara Corcoran, however, saw potential in the product and offered $350,000 for 41% equity, specifying that the funds be used exclusively for product development.
Daymond John proposed $350,000 for a 65% stake, with a commitment to finance all future production. Amy and Allison countered
Barbara’s offer, suggests 40% equity plus a percentage of ownership in the patents. Barbara agreed to the revised terms, and the entrepreneurs accepted her offer, securing the investment needed to advance their business.
Product Availability
The company’s products are available through various retailers and wholesalers serving hotels and cruise lines. This growth has contributed to their annual revenue reaching $1 million. Coverplay has become the largest provider of play yards, slipcovers, and sheets to the hospitality industry. Major hotel brands, cruise lines, Disney Resorts, and Cruise ships use their products.
The company’s products are also available through various retailers and wholesalers serving hotels and cruise lines. This growth has contributed to their annual revenue reaching $1 million.
Conclusion
Coverplay’s journey from a simple idea to a successful business showcases the impact of innovative solutions addressing common parenting challenges. Their appearance on Shark Tank and partnership with Barbara Corcoran provided the necessary support to expand their market reach.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
