Too much sugar and unwholesome components are present in most protein bars. Karen Nation desired an improvement. A range of no-bake protein mixes was developed by her. Karen wanted to make healthy snacking easier for everyone.
On episode 23 of season 12 of Shark Tank, she made a product pitch. In exchange for a 12% stake in her company, Karen requested $300,000. Using her mixes, she demonstrated to the Sharks how to prepare protein treats.
Her figures caused a bit of worry for the Sharks. Her business has expanded since the show. The annual sales value has surpassed one million dollars. In 2023 Good Housekeeping awarded Karen’s mixes the Best Snack Award. Will the entrepreneur get a deal on Shark Tank? Check out our Creation Nation update to find out!
Creation Nation Net Worth Shark Tank Update 2025
Karen Nation asked for a $300k investment in exchange for 12% equity in her company. This meant she valued her company at $2.5 million. After her pitch, the Sharks expressed concerns about her financial knowledge, and none of them chose to invest. After the show aired, Creation Nation saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Creation Nation is about $1.61 million.
Karen’s business flourished greatly following her Shark Tank pitch. Still operating and doing well is Creation Nation. The company’s projected yearly revenue from sales as of 2024 is $1 million USD. Karen’s partnerships and product line have grown. These days, a lot more retailers carry the merchandise. At Sprouts Farmers Market, they are offered for sale.
Hyvee and Albertsons supermarkets carry these as well. Karen says she got more clients as a result of her presence on Shark Tank. Her direct-to-consumer business expanded thanks to the show. Online sales of her blends are brisk. Amazon offers Creation Nation for purchase. The business is growing and reaching new heights. Karen’s efforts have yielded results. She is still committed to completing her mission.
Unfortunately, the Creation Nation couldn’t secure a deal on Shark Tank. Karen requested $300,000 for a 12% stake in her company when she made her idea presentation. The Sharks weren’t sure she knew enough about money. They were curious to learn more about her earnings. Karen was unable to respond to all of their inquiries.
The Sharks were alarmed by this. Not one of them chose to invest. Every Shark left for a different cause. They believed that Karen was not sufficiently educated with her data. Since making an appearance on the show, Creation Nation has performed well even without a deal. For years, Karen has been building her brand.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Alex Rodriguez (Guest Shark) | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | Yes |
| Mark Cuban | Out | N/A | N/A |
Creation Nation Shark Tank pitch
Karen Nation used her own lived experiences to form Creation Nation. She was raised in foster care. Among the many difficulties she experienced were dietary allergies. The folks with whom she lodged were unable to meet her requirements. She became ill as a result. Karen was determined to make that change. She put in a lot of study time to earn her certification as a sports nutritionist.
She observed an empty spot in the market for wholesome snacks. The majority of protein bars were unhealthy. They included a lot of sugar and unhealthy components. Karen wanted to offer a superior choice. She developed simple-to-make protein blends that require no baking.
People can now choose what they eat thanks to this. Beginning her business brought multiple challenges for Karen. It was difficult for her to find a trustworthy co-packer. She lost some sales as a result of this. But she never gave up. She continued moving forward. Karen’s goal was to make people’s lives healthier.
Karen was prepared when she made her Shark Tank presentation for Creation Nation. She did a good job presenting her goods. She showed the Sharks how to make delicious protein treats with her mixes. She gave a description of how they operate. Karen talked about her background and her love of eating well. She desired for the Sharks to get the significance of her goods. In exchange for a 12% stake in her business, she requested $300,000.
The Sharks paid attention and had a lot of queries. They were curious about her sales and earnings. Prior to the broadcast, Karen claimed to have made $500,000 in a single year. Her goal for this year was to earn the same amount. However, the Sharks were worried. Her figures needed to be clarified.
Karen was questioned thoroughly by the Sharks over her product. They were curious as to how it operated. They questioned her expenses and sales figures. Karen clarified that creating the mixes is simple. All you have to add is some liquid and some fat. She stated that her blends retail for a certain amount. Each one costs between 7 and 12 bucks.
She discussed how her products may be used to accommodate various diets. This covers diets such as keto and vegan. The Sharks were concerned but liked the idea. They were curious about Karen’s profit margin. The discussion grew tense at this point. It was difficult for Karen to give clear responses. Kevin O’Leary questioned her over her earnings. Karen was unable to explain the amount of money she would make from sales of $500,000. The Sharks were hesitant to invest as a result.
Although Karen’s zeal captivated the Sharks, they were uneasy. The first to leave was Kevin O’Leary. His concern came from Karen’s uncertain financial situation. Lori Greiner liked Karen But she didn’t think it was a wise investment. Alex Rodriguez became interested in her story but he also left. He wanted an associate who is aware of what numbers are. Barbara Corcoran declared that she would not put money into a losing company.
The final Shark to leave was Mark Cuban. He hinted that he might come to regret his choice. However, he made the decision not to make an investment. With that, all the Sharks were out. Without landing a deal Karen departed from Shark Tank.
What Went Wrong With Creation Nation On Shark Tank?
The Sharks declined to invest in Creation Nation for a number of reasons. Karen was first unable to respond to questions on her earnings. The Sharks were alarmed by this. They were interested in finding out her income. They were dissatisfied when Karen was unable to give them clear replies. Kevin O’Leary was curious about her earnings. Although Lori Greiner thought the product was nice she did not think it was appropriate for her.
While he appreciated Karen’s story, Alex Rodriguez insisted on seeing the figures. According to Barbara Corcoran, there was no financial gain from the deal. Mark Cuban believed it would need unnecessary effort. The Sharks failed to reach a deal for all of these reasons. Karen departed the show without receiving the funding she desired.
Product Availability
Creation Nation provides different protein blends. You may create your own protein bars at home using these mixes. They are healthy and simple to use. All you have to add is some liquid and some fat. The mixes are available in various flavors. Oat Yes Chocolate Chip and Coco for Coconuts are two of them. Whey Hip Chocolate Chip, Peas Love, and Cocoa are also available. There are numerous stores that carry the mixes.
They are available at Whole Foods and Walmart. Hyvee and Albertsons supermarkets also carry these. Amazon is where you can purchase them online. The range of retail prices is seven to twelve dollars. Karen has ensured that a wide range of consumers can access her blends. Her items are also sold on her website.
Conclusion
The Shark Tank route for Creation Nation was not an easy one. While pitching, Karen Nation did not secure a deal for her healthy snack mixtures. In spite of this setback, her business continues to grow. With sales of well than $1 million as of 2024, Creation Nation is operating profitably. Karen has put a lot of effort into growing her company. She now has more clients and awards.
Things appear to be going well for Creation Nation. Karen’s story is inspirational. She fought over many challenges and is still helping people. We’re excited to see what new collaborations and products she develops in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
