Many people love enjoying a classic hot dog but often struggle to find the perfect chili to pair with it. Most store-bought chili products are either loaded with preservatives, lack quality ingredients, or fail to deliver the rich flavor that truly enhances the experience. For those who care about both taste and health, finding a good chili can feel like an impossible task.
Dee and Angie Cowger noticed this problem too. They decided to solve it with their all-beef chili, which is free of fillers and additives. They shared their family recipe through Custard Stand Food Products, offering chili that brings back the taste of homemade comfort food.
On Shark Tank Season 7, the Cougars pitched their business to the Sharks, hoping to take their small-town brand to a national level. They aimed to show the Sharks their chili could be a household favorite. The entrepreneurs asked $400,000 for 10% equity. Did the entrepreneurs get a deal on Shark Tank? Check out our Custard Stand Food Products update to find out!
Custard Stand Food Products Net Worth Shark Tank Update 2025
Angela and Dee Cowger went on Shark Tank asking for $400,000 for 10% of their company. This meant they thought their business was worth $4,000,000. They did not make a deal with any Shark. The episode was aired in February 2016. The company stayed active and continued selling its chili and hot dog sauce nationwide. With about 10% yearly growth, the current net worth of Custard Stand Food Products is estimated to be around $8.5 million in 2025.
The company didn’t secure a deal, but their journey didn’t stop there. Appearing on Shark Tank gave them incredible exposure, which helped their sales skyrocket. Online orders increased by more than 5,000% after their episode aired.
By 2022, Custard Stand Food Products had successfully launched in over 600 Kroger stores across the South and Midwest regions. This expansion allowed their chili to reach even more customers who wanted a convenient yet delicious option.
The company has also continued selling through its website and regional retailers. Their dedication to quality and their loyal customer base have helped them grow into a thriving business. As of today, Custard Stand Food Products is still in business and generating around $15 million in annual sales.
No, Custard Stand Food Products did not get a deal on Shark Tank. The founders pitched their idea and asked for $400,000 in exchange for 10% equity in their business. Unfortunately, none of the Sharks felt confident enough to invest.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjevec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Custard Stand Food Products Shark Tank pitch
Dee and Angie Cowger are a hardworking couple with deep roots in their hometown. They started their restaurant, Custard Stand, 24 years ago in West Virginia. Their goal was to create a welcoming spot where families could enjoy great food together.
The chili recipe that became the centerpiece of their business came from Angie’s grandfather. It was a family treasure that had been passed down through generations. Their customers loved it so much that Dee and Angie decided to sell it in jars.
The journey wasn’t easy. They faced challenges like scaling production while maintaining the homemade quality of their product. They also had to handle the financial pressure of running both their restaurant and their chili business.
The Cowgers walked into the Shark Tank with a vision. They wanted to turn their small-town success into a national brand. They presented their all-beef chili, which is free of beans, fillers, and additives. They also shared their spicy chili soup, which has beans for those who prefer it.
Dee and Angie explained the uniqueness of their product. The chili was versatile and could be used as a topping, dip, or main ingredient. They handed out samples, and the Sharks agreed the taste was great.
The Cougars shared that their business had earned $1.6 million in revenue the previous year. Of that, $217,000 came from retail sales. The rest were from their restaurant locations. They wanted $400,000 to scale their retail operations nationally. Keep reading our Custard Stand Food Products update to see what happens next!
The Sharks had many questions about the product and the business model.
Daymond John: He asked about the pricing and whether $400,000 was enough to achieve national growth. Dee and Angie explained that the funding would help them increase production and marketing.
Lori Greiner: Lori wanted to know if the chili had different spice levels. Angie explained that the regular chili was mild, but the chili soup was spicier.
Robert Herjavec: Robert asked about the challenges of scaling the product. Dee and Angie admitted that it would require more resources, which is why they needed the investment.
Kevin O’Leary: Kevin focused on the valuation and wanted to know how they justified it. Angie explained their sales numbers and the potential for growth.
Mark Cuban: Mark asked about their financial stability. The Cowgers revealed they had $700,000 in debt, which concerned him.
Each Shark had their own reasons for passing on the deal:
Daymond John: He liked the taste but felt $400,000 wasn’t enough to achieve the national expansion they wanted.
Lori Greiner: She enjoyed the chili but preferred hers spicier. She didn’t see it as the right fit for her portfolio.
Robert Herjavec: He admired their story but thought scaling the business would be too difficult.
Kevin O’Leary: Kevin wasn’t convinced by their valuation and thought it was too high.
Mark Cuban: Mark loved their story and said they embodied the American dream. However, he didn’t want to deal with the complexities of their business model.
What Went Wrong With Custard Stand Food Products On Shark Tank?
The Sharks liked the product, but several factors kept them from investing. The biggest issues were. The company had $700,000 in debt, which made the Sharks hesitant to invest. Kevin O’Leary felt their $4 million valuation wasn’t justified. Robert Herjavec and Mark Cuban believed national expansion would be too difficult without a larger investment. Lori Greiner preferred a spicier chili, and Daymond John didn’t think $400,000 was enough to grow the brand.
Product Availability
From our Custard Stand Food Products update research, the chili is widely available. You can purchase it through their official website, where they offer shipping options across the United States.
The product is also stocked in over 600 Kroger stores throughout the South and Midwest. This makes it easy for customers to find their favorite chili in local supermarkets.
Custard Stand Food Products offers different sizes to suit various needs. Their pricing is competitive, considering the high quality and all-natural ingredients.
Conclusion
The journey of Custard Stand Food Products on Shark Tank showcased the passion and determination of Dee and Angie Cowger. Although they didn’t secure a deal, their appearance on the show gave them the exposure they needed to grow their business.
Today, Custard Stand Food Products is thriving. Their chili is enjoyed by customers nationwide, thanks to both online sales and retail partnerships. The Cowgers’ dedication to quality and their family recipe has made them a household name.
Stay tuned for more updates on Custard Stand Food Products and their future achievements!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
