In today’s fast-paced world, finding convenient, healthy, and delicious snacks can be challenging. Many people struggle to prepare nutritious meals due to time constraints, leading them to opt for quick, often unhealthy options.
This common problem has opened the door for innovative food solutions that cater to the need for both convenience and health. One such solution comes from the Deviled Egg Co., a company that has revolutionized a classic appetizer to meet modern dietary preferences and lifestyles.
Deviled Egg Co. specializes in gourmet deviled eggs, offering a variety of unique flavors that cater to different dietary needs, including gluten-free, dairy-free, and vegetarian options. Their approach transforms the traditional deviled egg into a versatile, protein-packed snack suitable for various occasions.
Deviled Egg Co Net Worth Shark Tank Update
Rachel Van Buskirk and Alexi Wellman asked for a $150k investment in exchange for 5% equity in their company. This meant they valued their company at $3 million. They made a deal with Mark Cuban and Barbara Corcoran for $250k in exchange for 20% of their company. This new deal valued their company at $1.25 million. After the show aired, Deviled Egg Co. saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Deviled Egg Co. is about $1.85 million.
The company’s innovative concept caught the attention of the investors on Shark Tank. The founders asked for $150,000 for 5% equity. In their appearance on the show, founders Rachel Van Buskirk and Alexi Wellman presented their business, seeking investment to expand their operations and bring their unique product to a broader market.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $150,000 for 20% equity | N/A | No |
| Barbara Corcoran | $150,000 for 15% equity | N/A | No |
| Mark Cuban and Barbara Corcoran | $250,000 for 20% equity | N/A | Yes |
Deviled Egg Co Shark Tank Pitch
Rachel Van Buskirk’s journey began in 2017 when she noticed a gap in the market for gourmet deviled eggs. Her passion for creating unique flavors led her to experiment with various recipes, eventually developing a product that stood out in the culinary world.
In 2020, amidst the challenges of the pandemic, she launched her first food trailer to test the market and gather customer feedback. The positive response encouraged her to open a full-service restaurant in Omaha, Nebraska, in 2021. Recognizing the potential for growth, she later shifted to a grab-and-go model to increase efficiency and profitability.
During their “Shark Tank” pitch, Rachel and Alexi introduced the Sharks to their gourmet deviled eggs, highlighting flavors like Chicken Caesar Salad, Crab Rangoon, and Cheeseburger. They emphasized the product’s appeal to various dietary preferences and its potential in the fast-casual dining market. Seeking $150,000 for a 5% stake in their company, they presented their business model, which included plans for expansion through additional grab-and-go locations and nationwide shipping.
The Sharks were intrigued by the unique concept and the taste of the deviled eggs.
Barbara Corcoran inquired about the preparation process, to which Rachel explained the meticulous effort involved in creating each flavor, emphasizing the use of fresh, high-quality ingredients.
Lori Greiner asked about the sales channels, and the founders detailed their transition from a food trailer to a full-service restaurant and then to a grab-and-go model, along with plans for online sales and shipping.
Kevin O’Leary questioned the scalability of the business and its potential for franchising. Rachel and Alexi expressed their interest in franchising, noting that they had already received inquiries from potential franchisees. They believed that with the right investment and guidance, they could expand their brand nationally.
Daymond John praised the product, calling it one of the best things he had tasted on the show. However, he admitted that the food industry was not his area of expertise and chose not to invest. Lori Greiner also opted out, stating that while she loved the product, she preferred to be a customer rather than an investor.
Barbara Corcoran made an initial offer of $150,000 for 15% equity, drawing parallels to her successful investments in similar food businesses.
Kevin O’Leary offered $150,000 for 20% equity, suggesting a focus on the shipping aspect of the business.
Mark Cuban expressed interest in the scalability and proposed a joint offer with Barbara: $250,000 for 20% equity. Rachel and Alexi accepted this offer, securing the investment needed to expand their operations.
Product Availability
Deviled Egg Co. is a company that specializes in making fancy versions of deviled eggs, which are a popular snack. They offer a variety of creative flavors like Cheeseburger, Chicken Caesar Salad, Crab Rangoon, and Smoked Salmon, so there’s something for everyone. They also cater to different dietary needs by providing options that are gluten-free, dairy-free, and vegetarian.
You can buy their deviled eggs directly from their website, and you have the choice to pick them up in person or have them shipped anywhere in the country. Additionally, if you’re planning an event, they offer catering services to provide their delicious snacks. The company has plans to open more locations to make it easier for more people to enjoy their gourmet deviled eggs.
What Happened To The Deviled Egg Co After Shark Tank?
Deviled Egg Co. is a business that became more popular after being featured on Shark Tank. After their appearance, they grew significantly by opening more stores where people can quickly pick up their gourmet deviled eggs in Denison and McKinney, Texas, in addition to their original store in Omaha, Nebraska.
They also started shipping their products all over the country, so anyone in the U.S. can enjoy their gourmet deviled eggs. The company is dedicated to providing high-quality food, which has helped them build a loyal group of customers. They’re also looking into ways to expand their business further, possibly through franchising.
Conclusion
Deviled Egg Co.’s journey from a simple idea to a thriving business exemplifies the power of innovation and adaptability in the food industry. By transforming a traditional appetizer into a versatile, gourmet product, they have carved out a unique niche in the market.
Their successful pitch on Shark Tank and subsequent partnership with Mark Cuban and Barbara Corcoran provided the resources and guidance needed to scale their operations.
Today, Deviled Egg Co. continues to delight customers with its creative flavors and commitment to quality, demonstrating that even the simplest ideas can lead to extraordinary success when executed with passion and precision.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
