The gift industry can be dull at times. A lot of gifts are similar. Shahira Marei noticed this issue. She desired to alter it. Shahira had a humorous idea. Imagine being able to sip from a cookie. She made shot glasses with cookie dough. You can eat these glasses. You can put sweet drinks or milk ice cream inside of them.
They’re excellent as presents for any occasion. In Season 13 Shahira presented her proposal to Shark Tank. She requested $500,000 for a 5% stake in her business. Although they were curious the sharks loved her cookies. Will the entrepreneur get a deal on Shark Tank? Check out our Dirty Cookie update to find out!
Shahira Marei asked for a $500,000 investment in exchange for 5% equity in her company. This meant she valued her company at $10 million. She made a deal with Robert for $500,000 in exchange for 25% of her company, which would drop to 15% if Dirty Cookie reached $6 million in sales. This new deal valued her company at $2 million. After the show aired, Dirty Cookie saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Dirty Cookie in 2025 is about $2.93 million.
Following Shahira’s appearance on Shark Tank, Dirty Cookie’s growth continues. The firm is still operational today. Making her cookie shot glasses is a labor of love for Shahira. They are all handcrafted. It follows that production may be sluggish. The popularity of Dirty Cookie has increased. The business has been discussed on television programs such as Good Morning America. It was broadcast on Food Network as well.
It has been published in publications such as Forbes. Shahira is currently seeking to grow. She intends to market in Canada. In Egypt, she already owns a franchise. Through her website, she offers cookie shot glasses for sale. Consumers enjoy personalizing their orders. Several of her regular clients are large corporations. They request cookies displaying their logos. Shahira is looking forward to the future. Dirty Cookie is doing well as of 2024. Shahira has a lot planned.
Yes, Dirty Cookie got a deal on Shark Tank. Shahira asked for $500,000 for 5 percent of her company. She got a much better offer. Robert Herjavec offered her $500,000 for 25 percent equity. If Dirty Cookie reaches $6 million in sales, Robert’s share would drop to 15 percent. This deal helped Shahira. It gave her the support she needed to grow her business. The agreement gave her the confidence to pursue her dreams.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $500,000 for 30% equity. He also said if Dirty Cookie reached $6 million in sales,his equity share would drop to 15% | $500,000 for 30% equity. He also said if Dirty Cookie reached $6 million in sales, his equity share would drop to 15% | yes to 2n offer |
| Lori Greiner | $250,000 as a loan with 8% interest and $250,000 for 25% equity | $250,000 as a loan with 10% interest and $250,000 for 15% equity | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Dirty Cookie Shark Tank Pitch
Dirty Cookie was founded by Shahira Marei. Her passion for unusual presents served as inspiration. Shahira saw that a lot of the gifts were ordinary. She desired to produce something enjoyable. Her goal was to produce something unique. This is where the concept of cookie-shot glasses originated.
However, success did not come easily. Shahira had a lot of difficulties. She had trouble at first selling her cookies. She did not attract a lot of clients. This hindered her business’s ability to expand. Shahira persisted in trying. She adopted a different strategy. She began doing internet direct sales to clients. This made her more socially connected. Her revenues increased.
Shahira was thrilled as she gave her product pitch. She displayed her cookie shot glasses to the sharks. They had a chewy, soft texture. Shahira described her company’s strategy. She discussed the various ways to savor her cookie glasses. Her passion impressed the sharks. Shahira requested $500,000 in exchange for 5% of her business. She talked about her growth plans.
According to Shahira, the shot glasses were perfect for gatherings and festivities. Her goal was to expand her audience. The sharks paid great attention. They wanted to know the recipe for the cookies. They asked for the necessary costs.
The sharks had a lot of inquiries. They were interested in the cookie-making process. They asked about production expenses. They enquired about margins of profit. The first person to voice his worries was Mark Cuban. The business model was considered weak by him. The market, in his opinion, was very crowded. Cost concerns also bothered Kevin O’Leary.
He felt that the cost of making the cookies was excessively high. Daymond John concurred with Kevin as well as Mark. He claimed that the proposal would not yield enough profit. Robert Herjavec observed the fervor in Shahira. He continued to highlight the company’s shortcomings. The concept struck Lori Greiner. Despite her reservations, she wanted to help.
The sharks had differing opinions. Kevin O’Leary and Mark Cuban made the decision not to invest. They felt that the company plan did not offer enough profit. Daymond John declined as well. He was driven for similar reasons. Lori Greiner though saw opportunity. She thought cookie shot glasses were a great idea. She proposed a loan of $250,000. Her desired interest rate was 8%.
In addition, she requested $250,000 for a 25% stake. Shahira made an effort to talk. Then Robert did something unexpected. He made a $500,000 bid for a 30% stake. If sales reached $6 million, his portion would drop to 15 percent. For Shahira, this was really important. She desired to retain a portion of her company. Following some negotiating, they agreed to exchange $500,000 for 25% equity. The sales goal stayed the same.
What Went Wrong With Dirty Cookie On Shark Tank?
Dirty Cookie failed to attract the interest of every shark. They were worried about the company. Mark Cuban believed that the model lacked sufficient strength. He remarked that it would be difficult to compete in the gift industry. Kevin O’Leary wasn’t fond of the prices either.
He believed they were too high for a profitable company. Daymond John was concerned about potential earnings. The business concept seemed dangerous to him. As a result of these drawbacks, many sharks choose to stay away. They didn’t think Dirty Cookie could go through these obstacles. Seeing opportunity Robert Herjavec made an investment.
Product Availability
Dirty Cookie shot glasses are a unique product. They are made of soft and chewy cookies. You can fill them with all kinds of drinks. Customers can buy different flavors. Shahira offers customizable options. These are great for parties and events.
You can buy Dirty Cookie shot glasses on the company’s website. They have bundles for special occasions. The prices depend on customizations. Shahira has plans for retail locations in Canada. This will make it easier for people to find her products.
Conclusion
Shahira Marei’s journey with Dirty Cookie has been exciting. She faced many challenges but found a way to succeed. The deal on Shark Tank helped her grow her business. She has big plans for the future. This includes international expansion.
Fans of Dirty Cookie can look forward to more updates. Shahira’s story shows how creativity can lead to success. We can’t wait to see what she does next with her cookie shot glasses.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
