Edible Architecture Net Worth Shark Tank Update

Imagine if food, art, and creativity combined together something like that, Avital Ungar came on Shark Tank with the company name Edible Architecture. In which they convert that charcuterie into an edible holiday creation.

The company provides these things in their kit like Charcuterie Chalet and Charcutree and makes it exciting to build savory structures from cheese, crackers, and other ingredients. The only thing that is noticed by Avital is that traditional charcuterie boards are delicious but lack a fun element. 

She came up with her idea on Shark Tank episode season 17 episode 7, while showing her Edible Architecture which is the combination of holiday tradition with culinary creativity. At the start she sought 150K dollars for 10% equity.

In this article we will discuss whether she gets the offer from the shark.

Edible Architecture Net Worth Shark Tank Update

Avital Ungar went on Shark Tank asking for $150,000 for 10% of her company. This meant they thought their business was worth $1.5 million. They made a deal with Lori Greiner for $150,000 in exchange for 18% of the company, which lowered the value of the company to about $833,000. After the show aired, Edible Architecture saw increased sales online, more attention on social media, and continued retail interest for their Charcuterie Chalet and CharcuTree kits. Since the company is still active and expanding with more customers and retail partnerships nationwide, a simple 10% yearly growth estimate suggests that the current net worth of Edible Architecture is between $1 million and $1.3 million in 2025. 

Did the Edible Architecture Get a Deal on Shark Tank?

Yes, she got the deal from Lori Greiner. She said for 150K dollars for 10% equity but Lori offered her 150K dollars for 18% equity and she accepted it. 

Shark Name	Offer & Demand	Accepted
Lori Greiner	$150,000 for 18% equity	Yes
Kevin O’Leary	Out	No
Barbara Corcoran	Out	No
Mark Cuban	Out	No
Daymond John	Out	No

Edible Architecture Shark Tank Pitch

Founders’ Backstory

Avital is an entrepreneur who has the passion to create something new by experimenting with food. She runs Avital Experiences, a company where they serve dining events, interactive meals, and activities for team building.

Then she noticed that charcuterie boats are delicious by taste but it doesn’t look that engaged with food and lack fun. Her motive is to turn something delicious by adding a fun element to it for a holiday experience. Combine creativity, art and taste to make it pretty as well. 

The idea first came in 2021 at the holiday party when we were available to create charcuteries for activities with and families by making it in her style. Where she realized that everyone enjoys it while sharing their creation so why not take this idea to a marketing level for what people use for their festivals and these are also edible. 

After that she launched the first Charcuterie Chalet kits in 2022, which became people’s favourite activity as well as a meal. 

Initial pitch

While on Shark Tank, she entered with her edible architecture which is not just food but an experience. She showcases her experience which allows the customers to mix art and food to get the 3D creation experience. 

Charcuterie Chalet: Is a small gingerbread-style house which is made from cheese, crackers, Olives, and Salami. 

Charcutree: Is a holiday tree which is formed from bits of cheese, snacks and meats.

Avital mentions that these kits are a perfect match for Christmas parties, family gatherings, and wine and food evenings. She also mentions that her kit is creating fun, shareable memories and is used both for adults and families 

A memorable line from her pitch was:

“We take charcuterie, something people already love and turn it into playful, edible art you can build and share.”

Shark Questions & Discussion

Mark Cuban asks about scalability:

Mark asked the question of how you produce this product for national distribution without compromising its quality. 

Avital e confidently answered that the production of the product is so demanding but it is seasonal. She wants to expand this product but she needs an investment in doing this. 

Kevin O’Leary inquired about profitability.

“What is the cost per kit versus the retail price?”

Avital mentions that the prices of kits are between 50 and 75$. It depends on the size of the order. It’s a healthy margin and customers are buying it again on a holiday scale. 

Daymond John focuses on market demand:

How can you increase your sales more than with a new holiday product?

Avital mentions that holiday events are in repeat demand because everyone is doing family gatherings, attending festivals and arranging dining events which emphasizes that these are also demanding, not just niche. 

Barbara really likes the product but is concerned about distribution challenges and the shelf life of the product. 

Sharks’ Reactions and Negotiations

Lori Greiner quickly recognised that it’s a one and one deal because after some discussion on marketing and distribution, she quickly offered her 150 K dollars for 18% equality and she accepted it after a healthy discussion. 

Other sharks passed:

Mark Cuban: concerned about scalability and production

Kevin O’Leary: We are cautious about profit and margin 

Daymond John: Niche appeal hesitation. Do not find the niche appealing

Barbara Corcoran: intrigued but passed on! Liked the product but did not take it seriously

What went right(Or wrong)

This product has innovation and is visually appealing which attracts the customer to try it and the founder mentions that it is the combination of passion, creativity and art. This product has the potential to make a big profit in online sales, gift market penetration, and retail.

Challenges:

Because the product is seasonal, it may be a risk for sharks. On the other hand, the ingredients and packaging are so costly which requires careful work.

Product Availability & Features

Edible architecture kits include:

It has ingredients like cheese, meat, crackers, olives and other things which you want. In the manual you can easily know how to assemble them. The packaging is so interesting and is suitable for gifting. The design of the product is so family-friendly

The product is so popular during gatherings, theme parties and having fun while also sharing the experience. 

What Happened After Shark Tank?

After their appearance on Shark Tank their sales increased both online and offline. They do partnerships with store chains and other retailers. They also introduce new kit designs and other ingredients. Their social media profile is improved while showcasing their new creative ideas to their customers. 

With the help of Lori’s investment and mentorship she became able to expand her seasonal product line, sales, production, and marketing. 

Conclusion 

On Shark Tank, Avital comes up with her idea to create something that is full of fun and taste and she notices that charcuterie is delicious but it’s present but its presentation is not that appealing which attracts the customer to try it. With her creative ideas she makes charcuterie boards that look so appealing and edible also.

At the start she said 150 K dollars for 10% equity but Lori offered her 150k dollars for 18% equity. After their appearance on Shark and their sales are extensively increasing and with the help of Lori’s investment, they expand their business and focus on their marketing and production scale to make their product more appealing.