Brighton Jones and Aaron Dalley wanted to solve a big problem. Traditional metal rings can cause serious injuries. This is especially dangerous for people who work with machinery or do active jobs. Their solution was simple. They created Enso Rings. These rings are made of silicone. They are safe and stylish. The two entrepreneurs pitched Enso Rings on Shark Tank during Season 9.
They were seeking $500,000 for 7.5% equity in their company. After showing how dangerous metal rings can be, they got the attention of the Sharks. The company had already raised money through a Kickstarter campaign. It had sold millions of rings. Will the entrepreneur get a deal on Shark Tank? Check out the Enso Rings update to find out!
Enso Rings Net Worth Shark Tank Update 2025
Brighton Jones and Aaron Dalley asked for a $500k investment in exchange for 7.5% equity in their company. This meant they valued their company at $6.67 million. They made a deal with Robert Herjavec for $500k in exchange for 15% of their company, which valued their company at approximately $3.33 million. After the show aired, Enso Rings saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Enso Rings is about $16 million.
Enso Rings had tremendous development following their appearance on Shark Tank. They made $2 million in sales within weeks of their episode airing thanks to the show’s publicity. When they sold more than two million rings by 2019, they achieved a significant milestone. Their clientele expanded to more than 80 nations worldwide.
Limited edition collections and birthstone rings are just two examples of the new designs that Enso Rings has added to its lineup. With a three-year revenue growth of 1442.73%, they were ranked 316th on the Inc. 5000 list of fastest-growing companies in 2020. They also established a collaboration with Zales Jewellers. This allows them to sell their rings both online and in-store. Enso Rings is still doing well as of 2024, bringing in approximately $16 million a year.
Yes, Enso Rings did get a deal on Shark Tank. The entrepreneurs were seeking $500,000 for 7.5% equity in their company. After presenting their product and explaining its benefits, they secured a deal with Robert Herjavec. Robert offered them $500,000 for 15% equity, which the entrepreneurs accepted. This deal was a major turning point for Enso Rings and helped them grow their business.
Robert’s support gave them the resources they needed to expand their inventory and marketing efforts. Although the deal was struck on the show, the investment offer ultimately fell through. Despite this, the exposure from Shark Tank helped them achieve great success.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $500,000 for 20% equity | #1 500,000 for 10% equity #2 500,000 for 15% equity #3 500,000 for 12.5% equity | yes to 2nd deal |
| Kevin O’Leary | $500,000 loan with a $2 royalty per ring sold until he recoups $1.5 million, in exchange for 5% equity. | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
Enso Rings Shark Tank pitch
Enso Rings was founded by Brighton Jones and Aaron Dalley when they became aware of the risks associated with conventional metal wedding rings. Brighton had heard of cases where people were hurt when their metal rings became tangled in equipment or while they were exercising. Among the most well-known instances was comedian Jimmy Fallon, who had a major injury from a ring avulsion after his wedding ring got trapped on something.
Brighton and Aaron were motivated to develop a safer substitute as a result. Silicone was used to create Enso Rings because it is safe, flexible, and long-lasting. Their goal was to make a product that people could wear with ease and not have to worry about the dangers of metal rings.
They had to overcome obstacles in the beginning, such as finding sufficient funding to launch their company. In 2015, they started a Kickstarter effort to raise more than $15,000 to pay for inventory and production. They still had to go beyond other challenges despite the campaign’s success. They had to determine how to market their goods and locate a trustworthy manufacturer.
The two business owners put a lot of effort into creating the ideal product, and their perseverance paid off. People looking for a safe and comfortable wedding ring option soon grew to favor Enso Rings.
Brighton and Aaron demonstrated to the sharks how Enso Rings may prevent injuries when they presented the product on Shark Tank. They clarified that conventional metal rings might result in ring avulsion if they become snagged on objects or when exercising. They performed a dramatic test to show that Enso Rings are safe.
They demonstrated how easily a metal ring might bend when tugged by bodybuilders using a rope and a fictitious hand. They then used an Enso Rings Ring to do the same test. As demonstrated by its clean break, the Enso Rings Ring was made to fail safely. The entrepreneurs described how their successful Kickstarter campaign helped them launch the company. The money was utilized to pay for engraving, shipping, and production expenses.
They emphasized that Enso Rings are reasonably priced, ranging from $12 to $25. Compared with standard metal rings, which may cost hundreds of dollars, this was far less expensive. Soft, pleasant, and long-lasting silicone is used to make Enso Rings. The company’s sales for the current year were $3.8 million, and sales for the next year were expected to be $5 million.
The business owners talked about their marketing initiatives as well. They stated that marketing efforts accounted for 40% of their sales in the preceding month. In order to strengthen their marketing efforts, increase inventory, and increase sales, they were looking for a shark’s assistance.
The business concept and Enso Rings were the subject of numerous questions from the sharks. Mark Cuban questioned the product’s durability over time. He was worried that the company would rely too much on marketing rather than the actual goods. He decided not to make an offer because of this. Lori Greiner was worried about competition, even if she liked the product.
She believed that the company’s expansion may be hampered if other businesses began offering comparable silicone rings. She made the decision not to make an investment. Although Barbara Corcoran thought it was a good concept to combine fashion with safety, she believed that the two were at odds. She did not think the rings would be perceived as simultaneously fashionable and secure.
In the end, she declined the offer. Seeing potential in the product, Robert Herjavec offered $500K in exchange for 20% of the business. He was prepared to give them the resources they required to develop and assist them in growing their company. Another offer was made by Kevin O’Leary. Until he recovered $1.5 million, he suggested a loan of $500,000 with a $2 royalty for each ring sold. He would only accept 5% of the company’s equity in exchange.
In response to Brighton and Aaron’s offer of 10% stock, Robert remained steadfast at 15%. Following some back and forth, the business owners decided to accept Robert’s offer of $500,000 and 15% ownership.
The sharks’ reactions to Enso Rings were not all the same. While some were worried about the competition and the product’s dependence on marketing, others recognized the product’s potential and the rising need for silicone rings. Lori Greiner and Mark Cuban both declined the deal for various reasons. Lori was anxious about the competition, while Mark was worried about the product’s long-term success.
Barbara Corcoran did not think it was a good idea to combine safety and style. Robert Herjavec, however, thought the company had a lot of potential. He saw that the market for safer silicone rings was expanding and that the entrepreneurs had the motivation to see the company through to success. Robert made a $5,000 offer in exchange for 15% of the business.
Kevin O’Leary saw potential in the company as well but he approached it differently. He proposed to lend him $500000 and charge a $2 royalty for each ring sold till he recovered $1.5 million. He would accept only 5% of the equity in return. Although Brighton and Aaron were pleased with Robert’s offer but they made a 10% equity offer in response. Robert pressed for 15% equity and refused to back down. The businesspeople accepted Robert’s offer after some deliberation.
What Went Wrong With Enso Rings on Shark Tank?
Enso Rings faced a few challenges when pitching to the sharks. Some of the sharks had concerns about the long-term viability of the business. Mark Cuban was worried that the product might be too reliant on marketing efforts and that the business wouldn’t have staying power. Lori Greiner was concerned about competition in the market and whether Enso Rings could stand out among other similar products.
Barbara Corcoran didn’t think the combination of fashion and safety was appealing to enough people. However, despite the mixed responses, the entrepreneurs managed to secure a deal with Robert Herjavec. The deal ultimately fell through but the exposure from Shark Tank helped Enso Rings grow rapidly. The company saw a significant increase in sales and was able to expand its product line to include new designs and partnerships.
Product Availability
On their official website, Enso Rings can be bought. Additionally, they sell their goods through well-known merchants like Zales Jewellers. Their silicone rings range in price from $12 to $39.99 and are available in a number of colors and designs. Additionally, the business offers personalized ring engravings. Birthstone rings,
bracelets, limited-edition collections, and even licensed collections like Disney Princess and Star Wars are now part of their growing product portfolio. You may buy Enso Rings online from their website and Amazon.com. Because of its collaboration with Zales Jewellers, they are now offered in stores. Since going on Shark Tank the business has expanded quickly and is still doing well with $16 million in sales annually.
Conclusion
Enso Rings’ Shark Tank experience was successful. Their popularity was greatly aided by the show’s publicity, even though the deal fell through. They expanded their product selection and sold over two million rings, marking a significant milestone. The business is still doing well, bringing in $16 million a year.
They have also introduced new items, including the Harry Potter and Disney Princess lines, and established significant relationships with Zales Jewellers. Enso Rings does not appear to be slowing down, and as they develop and innovate further, their future appears bright.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
