Finding the ideal exercise routine that keeps individuals engaged and advances their goals is a challenge faced by many. Maintaining your fitness can feel difficult because of a variety of factors, such as hectic schedules and the abundance of training equipment available.
When Sarah Apgar, a veteran and volunteer fireman, saw this issue, she developed the Fitfighter Steel Hose, a straightforward yet efficient solution. This gadget combines the usefulness of a weighted exercise tool with the adaptability of a conventional firehose. The goal is to make exercise more approachable and practical so that it may benefit everyone, not just fitness lovers.
Sarah took her concept to Shark Tank, seeking the sharks to invest in her company, Firefighter. Her goal was to get $250,000 for 15% equity. Did the entrepreneur get a deal on Shark Tank? Check out our FitFighter update to find out!
fitFighter Net Worth Shark Tank Update 2025
Sarah Apgar asked for a $250k investment in exchange for 15% equity in her company. This meant she valued her company at $1.67 million. She made a deal with Daniel Lubetzky for $250k in exchange for 25% of her company. This new deal valued her company at $1 million. After the show aired, FitFighter saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of FitFighter is about $1.1 million.
Sales and brand recognition for Fitfighter skyrocketed after their Shark Tank appearance. Sarah’s company achieved $900,000 in sales in just three months after the show aired, a huge increase over the $45,000 she had previously made. Fitfighter also achieved an incredible $250,000 in sales during the first week after the show aired.
Fitfighter’s reach was widened by Sarah thanks to the exposure. Now that her product is available at big-box stores like Dick’s Sporting Goods, the company’s clientele is growing. In addition, Sarah introduced the Fit Fighter app, which provides online courses to assist customers in getting the most out of the Steel Hose. As of today, the corporation is still thriving, with new items and workout certifications available on the website.
Yes, Sarah could close a deal with KIND Snacks founder and guest shark Daniel Lubetzky. Upon seeing the invention and realizing its potential, he made her an offer of $250,000 in exchange for 25% stock. By accepting this arrangement, Sarah gained Daniel as a significant business partner, besides the money. His experience expanding consumer brands contributed to Fitfighter’s success.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | $250,000 for 25% equity | $250,000 for 20% of equity stake | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
FitFighter Shark Tank pitch
Sarah Apgar’s journey to launching Fitfighter began with her passion for exercise and her expertise as a firefighter. She realized how physically taxing the job was when volunteering as a firefighter, particularly when handling large hoses. Like firefighters’ training to develop strength and endurance, she wanted to invent a tool that might assist others in doing the same. This is where the Fitfighter Steel Hose concept originated.
Sarah had difficulties in the beginning, especially in selling her goods to a large market. She used to sell the Steel Hose to trainers and gyms, but she had to change her business strategy to sell products online when the COVID-19 outbreak struck. This choice turned out to be helpful because her sales rose significantly throughout this time.
Sarah unveiled the Fitfighter Steel Hose, a multipurpose workout gadget that resembles a firehose but is packed with steel shot to add weight, during her Shark Tank pitch. She showed how it may replace traditional weights like dumbbells and barbells by giving a full-body exercise. Sarah emphasized the Steel Hose’s flexibility and durability and how it may benefit users of all fitness levels, from beginners to athletes.
She presented compelling figures to support her request for $250,000 for 15% equity, including $45,000 in initial sales and a swift shift to online sales that matched that amount during the epidemic.
Robert Herjavec asked how much money Sarah raised for the company. Sarah responded she launched the company with $210,000 in funding from friends and family. She also started a partnership with Sorinex.
Kevin asked about her distribution. Sarah replied she did $45,000 in sales. First, she was just doing business to business and then she started selling directly to consumers, which boosted her sales. She also has a training app with 302 subscribers.
Mark Cuban asked about production costs. Sarah responded that the Steel Hose’s use of recycled fire hoses allowed her to keep costs down while maintaining a high-quality product.
Lori Greiner asked about the product’s target market. Sarah said that the product was initially intended for gyms and trainers, but she also planned to expand by selling online.
Daniel Lubetzky asked about her long-term vision for Fitfighter. Sarah stated she wanted to get the product into more American homes and assist more people in staying fit with straightforward but useful tools.
Daniel Lubetzky found the product appealing since it complemented his mission to advance well-being and health. Sarah accepted his offer of $250,000 for 25% stock without hesitation.
Daymond John, Kevin O’Leary, Lori Greiner, and Mark Cuban all declined the deal. Although they saw the product’s potential, they had doubts about its mass-market appeal and scalability. They did, however, wish Sarah luck on her quest.
Product Availability
To accommodate a range of fitness levels, it comes in a variety of sizes and weights. Everyone can increase their strength and fitness with the Steel Hose; it’s not only for pros.
Fitfighter merchandise is available for purchase at Dick’s Sporting Goods, Amazon, and the company website FitFighter. The 10 lb Steel Hose is a common alternative, with pricing varying according to the weight of the hose. In order to assist customers in utilizing the Steel Hose for full-body exercises, the Fitfighter app also provides workout plans.
Conclusion
Fitfighter’s Shark Tank story was truly inspirational. Sarah’s firm has grown since she struck a contract with Daniel Lubetzky because of her dedication and perseverance. Fit fighter is still thriving, having made over $900,000 in sales in just three months and forming retail alliances with well-known brands like Dick’s Sporting Goods.
This product has a great future, and Sarah’s commitment to health and giving back to the firefighter community is commendable. We’re excited to watch Fitfighter develop further and assist more people in achieving their fitness objectives.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
