Frescos Naturales Net Worth Shark Tank Update 2025

The American culture is a melting pot of many other cultures, and some of the most interesting cultural trends from other countries have been accepted. Particularly in food, Latino food has made its mark in American culture, and people love it. However, the beverage industry seems to be lacking when it comes to healthy Latino beverage options.

However, Latin culture has refrescos which are water-based fruit drinks that help keep you hydrated and refreshed. Juan the founder of Frescos Naturales, used to make these drinks for his son at home all the time. However, in the market, he never found any healthy Latin American drinks.

Hence, he decided to launch his own company that served the Latino market segment with their favorite drink. Juan came to the shark tank asking for $130,000 for 8% equity in the business. Did the entrepreneur get a deal on Shark Tank? Check out our Frescos update to find out!

Frescos Naturales Net Worth Shark Tank Update 2025

Juan Stewart asked for a $130k investment in exchange for 8% equity in his company. This meant he valued his company at $1.625 million. He made a deal with Daniel for $130k in exchange for 25% equity. This new deal valued his company at $520,000. After the show aired, Frescos Naturales saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Frescos Naturales is about $690,000.

After looking through the socials of the company and the shark Daniel, who invested in the business on screen, the deal doesn’t seem to have materialized. However, the future is bright for Frescos Naturales and its owner, Juan. Juan has been promoting the products on all the company’s social media accounts.

A new 6-pack packaging has also been introduced. One of them includes all 6 flavors, while others have 6 cans of each flavor. Juan is constantly working to improve the visibility of the product and bring it into more stores.

Yes, Juan was able to rope in Daniel. Daniel understood the market and the potential of the product. Since the rest of the sharks didn’t see a future, they quickly opted out. Mark simply didn’t like the industry and didn’t want to invest. Lori found it difficult to invest since it’s a very expensive industry.

Daymond said that he would have to learn a lot about the products and the culture; hence, he didn’t see himself as a good fit for the business, so he opted out. Daniel, however, asked Juan if he would be willing to make a deal if he could convince one of the other sharks to invest. Kevin decided to make an offer at that point and asked for 30% equity in exchange for $130,000.

Juan countered with 20% equity, and Kevin instantly pulled out of the deal. Daniel, after some consideration, asked if Juan would be willing to go up to 25%. At this point, Juan informed them that he had forgotten to mention that he also required financing for production.

If he can guarantee the financing, then he could increase it to 25%. However, Daniel made it very clear that the financing was not promised, but the $130,000 for 25% would be the final offer. After a long pause, Juan accepted the offer and walked away with a deal.

Shark(s) name	Offer & Demand	Counteroffer	Accepted?
Daniel and Kevin	$130,000 for 30% equity	N/A	N/A
Daniel Lubetzky	In	$130,000 for 20% of equity stake	Yes, $130,000 for 25% equity
Lori Greiner	Out	N/A	N/A
Kevin O’Leary	In	N/A	No
Daymond John	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Frescos Naturales Shark Tank Pitch

Juan comes from Guatemala, where the recipes originated. He moved to America 22 years ago and informed the sharks that now he makes these for his son at home. His son suggested that he sell this drink.

This is Juan’s second company; his first company’s business was making hot sauce, called the Green Belly Foods. Green Belly foods already have distribution across Colorado. So, when his son said to him to bottle up the refrescos, the idea clicked in his head because every Latin family consumes these water-based fruit drinks. It’s a classic and a staple in Latin households.  

Juan Stewart came into the shark tank asking for $130,000 for 8% equity in the company. Latin culture has become a part of the country’s culture. Taco Tuesdays are not an American meal; they come from Latina households. Despite there being a prevalence of food culture, the Latin American market has not adopted Latin American beverages. There are no good Latin American healthy drink alternatives for high fructose corn syrup and artificially flavored sodas.

Juan told the sharks that healthy Latin American alternatives exist in the homes of Latin families and immigrants. You will find healthy, delicious refrescos. Using some of the recipes that Juan himself grew up drinking in Guatemala, he built the company Frescos Naturale. The first ever line of fresh, better-for-you refrescos or sparkling water drinks. These refrescos are made with fresh fruit and just 3 ingredients: Water, fresh fruit, and a hint of sugar to enhance the flavors.

These drinks have an additional element of innovation, which is light carbonation, which makes them bubbly and creates perfect sparkling water. With that, Juan invited the sharks to taste the juices in front of them, which were three of the top-selling flavors, passion fruit, hibiscus, and guava.

Kevin asked about the calories per can. Juan told him that he adds 5 to 10 grams of sugar per recipe, depending on the taste. Kevin asked how he was managing distribution. Juan’s response shocked all the sharks, and he told them that he had already been accepted by Kroger. The Kroger deal offers 3 major retailers: King Soopers, 130 stores, and Ralph’s in California, 230 stores.

All the sharks were really impressed by the number of retail stores Juan has been able to get into. Mark asked if the shipping had started. Juan told him that in the first year, with only one flavor, he was able to make $182,000 in sales. In 2022, he told them that he was at $100,000 at the time of his appearance on the show. He admitted that the price was low and that it should be at $150,000.

Daniel intervened and asked about the metrics of the evaluation of the company because his evaluation was off. Juan basically told him that the evaluation he provided would be achieved in the upcoming year. Since he was expecting to close the year with more than $330,000 in sales. In the upcoming year, he was expecting to achieve the goal of making $850,000 in the next year.

Daymond asked what the cost of goods was and what the selling price was. Juan told him that the landed cost was $0.88 per can, and he sold it to wholesalers for $2.10. It retails for $4.50 per can for the end consumers. The competitors are selling for $3.99; the competition is with Kombucha, sparkling water, and others.

Lori asked about the price point of a sparkling water can. Juan didn’t know the price; hence, he just said that it most definitely retails for much less than his drinks. However, he added that despite the sparkling water being cheaper than his drinks, it doesn’t offer the flavor profile that people desire.    

Daymond said that he doesn’t know much about the drinks that Juan is making and the culture, which means he will have to teach Daymond a lot. This is why Daymond did not invest. Kevin went next and explained to Juan that he had seen a lot of beverage pitches in the shark tank over the 14 years and that getting market share was impossible.

He applauded that Juan had found a perfect niche market for his product and that he believed that there would be a market for the drinks, but he chose not to invest. However, Juan’s pitch was good enough that it made Kevin consider investing, so he applauded him for that.

Mark also started off by giving credit to Juan for his excellent pitch, but Mark said that he hates the business because, at the end of the day, it’s very hard to sustain the business. Since there is limited shelf space and the competition is fierce. Retailers start asking for higher fees, and investment costs go up quickly. He doesn’t like the beverage business, which is why he was not willing to invest. Lori found the beverage industry to be extremely competitive and expensive, which is why she chose not to invest.

Kevin pointed out that Daniel was the only shark left. Juan took the opportunity to talk to Daniel about his mission of taking it from one coast to the other, and he wanted to take it to Central America, knowing that there were consumers there ready to bite in.

Daniel spoke to him and said that he wants to invest; however, entrepreneurs sometimes forget how rough the business is. That’s when Juan interrupted him and told Daniel that he had launched the company right before the first diagnosis of cancer for his son. He told him that launching this business and pushing it while also going through his son’s cancer treatment was the hardest thing.

Hence, dealing with the aluminum shortage during COVID-19, moving pallets, going around explaining to people what the product is, getting accounts, making maps, and distributing all of this was a piece of cake for him. However, his son’s cancer was a very difficult time, and it put things into perspective.

Daniel was very much sold on the product and Juan’s commitment and entrepreneurial spirit. Hence, he decided to make a unique offer and told all the sharks that he was very serious about this and the product did have potential. Then he asked Juan if he could convince one of the other sharks, and he said he would be willing to make a deal.

Kevin jumped into the pool and said that he would be willing to make a deal, but he wanted 30% equity, which is much higher than the 8% Juan had initially offered. Juan countered with 20% equity, which made Kevin remove himself from the equation.

Daniel asked him if he was willing to do the deal for 25%. Juan then realized that he had forgotten to mention that he requires financing for production and that he would be willing to go to 25% if the financing were guaranteed. Daniel, however, told him that he was not making any promises about the financing.

Product Availability

The products can be bought directly from the Frescos Naturale website. Furthermore, it was accepted by Kroger. The Kroger deal alone has offered to place the product in 3 major retail stores across the country. It is also available in Ralph’s 230 stores and King Soopers 130 stores. From an online perspective, it is available on Amazon, Faire, Citymarket.com, Pinemelon, Kroger, Ralph’s, King Soopers, and other select online shops.

Conclusion

Juan came into the shark tank with an exciting pitch and had the sharks smiling through and through. The sharks applauded his dedication and commitment to his business. However, the deal that was made on screen with Daniel doesn’t seem to have materialized.

Regardless, Frescos Naturales drinks are available at all major retailers for online shopping, and there is some news about Juan looking for new refreshing recipes as well. To stay up to date about the Frescos Naturales, keep following the story with us.