Breakfast is frequently referred to as the most significant meal of the day, but for many individuals who are constantly rushing, it can be difficult. Even though making oatmeal is healthful and cozy, it can be messy, time-consuming, and not the best option for people who have hectic morning schedules.
Go Oats offers a straightforward yet brilliant solution as bite-sized balls of oats. It’s portable, mess-free, and enjoyable while on the go. Nahum Jeannot, the man behind Go Oats, wanted to simplify breakfast without compromising on nutrition.
He appeared on Shark Tank to introduce this ground-breaking innovation. Nahum requested $150,000 in return for 10% of his business. He wanted Shark help to expand his business and reach a larger audience. Did the entrepreneur get a deal on Shark Tank? Check out our Go Oats update to find out!
Go Oats Net Worth Shark Tank Update 2025
Nahum Jeannot asked for a $150k investment in exchange for 10% equity in his company. This meant he valued his company at $1.5 million. He made a deal with Barbara Corcoran for $150k in exchange for 20% of his company. This new deal valued his company at $750,000. After the show aired, Go Oats saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Go Oats is about $1.28 million.
Go Oats has grown since appearing on Shark Tank. The merchandise sold out on Amazon and the company website right after the program aired. Major merchants could join the company thanks to this rise in demand. Today, you can get Go Oats at several reputable retailers, including Whole Foods, Target, Albertsons, and Sprouts Farmers Market.
In another sign of its success and growing consumer demand, the company has expanded its flavor selection. Go Oats is still a profitable company that is continuing to expand gradually, thanks to the boost it gained on Shark Tank.
Yes, Nahum Jeannot and Barbara Corcoran could work out a settlement. Barbara offered $150,000 for 25% equity instead of his original asking of $150,000 for 10% equity. After some negotiation, Nahum and Barbara agreed on 20% equity. Barbara joined him to help expand the company and gain access to big-box retailers.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | 1# $150,000 for 25% equity 2# $150,000 for 20% equity | $150,000 for 15% | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Kendra Scott | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Go Oats Shark Tank Pitch
As a cook, Nahum Jeannot saw a recurring issue in the kitchen: people’s desire for quick, wholesome, and simple meals, particularly for breakfast. Although oatmeal is a common breakfast item, busy people may find it inconvenient. This gave him the idea to develop Go Oats, which are frozen oat bites that thaw fast to make a quick lunch.
His path wasn’t simple. Nahum had difficulties meeting demand for his product’s production and getting it into stores. But he stayed inspired by his commitment to simplifying breakfast, which ultimately brought him to the Shark Tank platform.
Nahum began his pitch by outlining how Go Oats addresses the widespread issue of preparing breakfast. He showed his invention, which is oats rolled into bite-sized balls that are portable and can be heated up. In addition, he gave the sharks access to his company’s financial records, stating that sales in 2017 totaled $13,000, rose to $57,000 in 2018, and stayed steady in 2019.
He was pleased to announce that Go Oats had entered Whole Foods, which was a significant development for a tiny business.
Even though Nahum was only making $1 per unit, some sharks were worried about his poor profit margins despite the product’s potential.
Kevin questioned about the sales. Nahum replied he did $13,000 in sales in 2015, $57,000 in 2019, and the same in 2020.
Kevin further questioned where he sold the products. Nahum replied that he sells it at Whole Foods.
Mark Cuban was curious about the margins and wondered how the business would turn a profit. Nahum worried Mark by telling him that his profit per unit was only $1.
Nahum’s diligence struck Barbara Corcoran and resolved it. After considerable haggling, they agreed on $150,000 for 20% stock from her initial offer of $150,000 for 25% equity.
Mark Cuban declined the offer because he didn’t believe there was a sizable enough market for the product to expand rapidly.
Lori Greiner, Kevin O’Leary, and Kendra Scott: Their decision to withdraw was mostly influenced by worries regarding the margins and business plan.
Product Availability
Many stores, including Whole Foods, Target, Albertsons, and Sprouts, carry Go Oats. They are also available online via Go Oats Website and Amazon.com. Although the cost of a box varies by retailer, it typically costs between $4.99 and $6.99.
These oat bits are available in several flavors, providing diversity without sacrificing their primary nutritional and convenient value.
Conclusion
Go Oats was founded with the straightforward goal of improving the convenience of oatmeal. Barbara Corcoran became fascinated by Nahum Jeannot’s tenacity and passion, and thought the product had a chance of succeeding in big-box stores. Go Oats has increased the range of products it offers and established an advantage in key retailers since the exhibition.
It is encouraging to see the company’s rise from modest beginnings to widespread recognition. It’s clear from Go Oats’ continued growth that Nahum’s idea of a quick and healthful breakfast option is becoming more and more popular. In the future, we can expect additional information on new flavors, locations, and growth.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
